Invest in BP without knowing the financing, and I don’t know how many potential opportunities are wasted.

The half-time of the Internet has passed, the demographic dividend has decreased, the economic situation is grim, the stock market is fiercely competitive, the media environment is complex, investors are already exiting, and the performance of all industries is bleak.

At the current stage of the venture capital market, both entrepreneurs and investors have become calm. Rational entrepreneurship and rational investment have become the main theme of this year.

Fresh venture capital keywords such as vent, burning money, and brutal expansion have rarely been mentioned. Only entrepreneurs who understand the industry and capital can go further and live better in the future.

I. Whether it is a start-up company or a growth company, you will definitely encounter the following problems:

1. The first task of entrepreneurship is to find market opportunities, and the emergence of opportunities is usually driven by the pain points of users. So, how to find the pain points in the industry and find your own suitable entry point?

2. Organizational efficiency determines the company’s life and death. “Organization” is, on the one hand, the company’s core cost, and on the other hand, the company’s core resource. What is the method of forming a key team, how to build a core team with combat effectiveness, and find the best partner?

3. Good product, everything is fine. All marketing, advertising, planning, experience, communication, communication, sales, and scenarios require good products to complete the game. What is the product creation logic?

4. Capital is an important force for the accelerated growth and breakthrough of enterprises. How to grasp the capital market trend and recognize the law of capital? How to make a clear and powerful business execution plan and control the financing rhythm?

If all kinds of problems are not solved, they will become obstacles to the development of the enterprise. These obstacles will make the company miss the opportunity of overtaking on the curve, and even boring on the incorrect track, slowly and successfully. Lopsided.

2. Born in entrepreneurship and died of financing: Financing is the second most difficult thing in entrepreneurship.

YC founder and “Silicon Valley startup godfather”-Paul Graham said that the most difficult part of entrepreneurship is to make products that the public needs. The most common cause of death for startups is this. The second cause of death is financing. Financing is the second most difficult thing in entrepreneurship.

The root cause of this difficulty is the cruel nature of the financing market. The total number of investors is small. It is an unsaturated market. The number of people who are interested in your company and projects is even scarcer. After the whole winter, it has become more rational, so the competition in the financing market has become increasingly fierce.

Even for “big air vents” such as artificial intelligence and the sharing economy, high heat is also accompanied by high controversy. The air vents just started, and the bubble was like a shadow. In this environment, investors’ investigation of entrepreneurs will be more based on entrepreneurial direction, business models, business plans, and founding teams.Add harshness.

The founding partners of Jingwei China also said that Jingwei will be more cautious in the next investment, discard companies with poor operating performance, and concentrate funds on potential stocks and companies with long-term healthy development.

Under the harsh environment, how do entrepreneurs get investment and how to attract investment to survive this winter?

Three techniques behind financing

(1) A good business plan

It is said that a reliable BP is half of the financing success, and this theory still applies now. Many entrepreneurs spend a lot of time preparing BP, but they are still inefficient.

How to prepare for BP is important to understand the project first. Many founders were very vague about the direction of the project when it was first launched. Investors asked the founders about the general shape of the company in the next three to five years, and many founders described it unclear. What are the future benchmarks and the business layout of the future development, many founders can not answer.

Second, it is necessary to clearly define or plan the business model, that is, the profit direction. The founder should consider the dynamic and static aspects in thinking about the business model. For example, what is the business model of the 1.0 version of the project and which resources can be activated? The new business model of the 2.0 version of the business model overlays what new profit methods and what new resources can be introduced and activated.

Many investors are emphasizing the importance of early project teams. Without a certain amount of data to support, more than 50% of the investor’s reference weight is on the team. They will judge the team’s personality, genetics, execution, and previous resources and experience to be suitable for this project.

Finally, polish the operation, financial data, and equity structure, and make use of the strengths and avoid the weaknesses in the description of BP and the roadshow.

(2) Finding investors is like finding objects

In fact, there is no standard answer to the question of choosing an investor or an investment institution. It is like finding an object. The right one is the best. In addition to valuation, what kind of investment institution is suitable can be viewed from the following factors:

1. Institutional brand

The institutional brand is not exactly equal to the amount of institutional assets, but this is an important label for the attention of the capital market. Getting an endorsement of a good investor brand usually means entering into a lot of investors who are paying attention Fast track to financing.

There may be slow drivers on the fast lane, but if the drivers themselves are not very different, which lane may eventually affect the final performance, the institutional brand is the compound interest of capital attention. Of course, having a good brand for endorsement is only the first step. In the end, starting a business depends on your own business and ability to speak.

2.Currency

Choose RMB funds or USD funds, this factor is related to the current market environmentOff.

In the current market environment, it is difficult for everyone to see the capital market situation after 3-5 years. In the uncertain future, it is recommended that everyone pay attention to short-term interests and maintain flexibility in currency selection.

3. Resources

The issue of resources can be easily magnified. In particular, many strategic investments promise entrepreneurs to exchange resources for shares. Entrepreneurs should rationally view the effectiveness of resources.

In most cases, it may be more important to get the money in your hands first. In addition, most of the resources are difficult to have a clear contract guarantee. As a result, most of the strategic resources that can be obtained are also the best “players” in the field.

(3) Grasping the rhythm of financing

Controlling the rhythm of financing is actually a test of the entrepreneur ’s understanding of himself and the market. We divide this part into three areas: confidant, confidant, and potential.

1. Confidant

The starting point for financing is to understand yourself and figure out how much money you need, that is, the cost budget that you want to match for future business development.

For example, in the company of school education information system, personnel will be the most important link in their future expenditure costs. So the calculation of future costs needs to be carried out in conjunction with manpower planning: know who you are missing, how much it costs, and what the TA will bring.

Besides the large expenditure, you may also need to purchase some cloud services, hardware and technology, and office rent.

2. Knowing him

In addition to understanding your business, “knowing the other” is also important.

For start-ups that have just been established, it may be too early to talk about your opponents at this stage, but if you have reached the B round in the industry or in a monopoly or oligopoly industry, you must use the power of capital to put yourself The potential of capital can be pulled up to surpass competitors as soon as possible.

3. Know the potential

Knowing the potential means the market environment. Don’t make too many comparisons with historical valuations. Every entrepreneur must know his current market environment.

In a bear market, past valuations may be beautiful, but your existence is now, so don’t get too entangled in the current gains and losses. In a bull market, when a good momentum is forming, you can compare and choose different institutions; if the momentum is downward, you should immediately accept this round of financing. Because it is very likely that your business development will not increase faster than the market.

Fourth upgrade of financing cognition

Difficulties are opportunities, and problems are business. Be a warrior, not a martyr. Whether it is financing, operations, sales, etc.The entanglement of industry players will only plunge themselves into the quagmire and sacrifice violently.

The “Ethernet of X” EClub PLUS Creators Club can help founders to clear these obstacles, especially the pain point of financing difficulties, and make entrepreneurship easier.

(1) What is EClub PLUS Founder Club?

Together with Ether, “probably the most well-known in the market for financing”, to jointly build an enhanced version of EClub’s founder club financing. Ethereum has been committed to improving entrepreneurial financing capabilities for a long time, and has led 3000+ entrepreneurs to revive their businesses. Has a mature entrepreneurial methodology.

EClub PLUS adds services in the financing area for start-up companies’ “most painful points” on the basis of retaining EClub’s original services. , Media value-added investment and financing and other one-stop entrepreneurial service support actions.

Help entrepreneurs and entrepreneurs in the new economy complete the leopard evolution from the change-maker (from the seed stage to before the B round) to the leader (after the B-round).

(b) What can you get?

1. Thoroughly understand investors and solve practical financing problems

  • Five weeks of 3 rounds of financing accelerated, master the entire process of getting money. Focus on training required finance courses and master a full set of practical experience.

  • Hone a truly competitive business plan. 5 times BP diagnostic services to help you diagnose all issues from format to content.

  • Online simulation roadshow + offline real roadshow. Facing the capital roadshow, excellent projects have the opportunity to get TS on the spot.

    • Systematic courses, leading the growth of enterprises

      EClub PLUS courses systematically solve practical problems from six modules: strategic cognition and organization, business model, brand market, product operation, sales channels, and project financing.

      • How to have Internet thinking, industry thinking and capital thinking at the same time?

      • Examples of dismantling Ali, Byte Beat, Meituan Comments, Pinduoduo

      • How to learn Ali to build the organizational structure of the Internet + industry?

      • How to obtain the industrial capital of A-share listed companies and well-known financial investment institutions such as Sequoia, IDG, Sequoia and other giant investments such as Ali, Tencent Internet, Meituan Review, etc.

      • Industrial + Internet projects, from angels to round B, industrial capital-venture capital-strategic investment, how to complete the three-level transition from goods (supply chain) to the scene (retail and service terminals) to people (users) .

        2. The Gold Medal Mentor Team answers questions for entrepreneurs

        • Finance mentor: Zhou Zijing

          Senior product manager of Alibaba, vice president of Huaxing Capital, Byte Beat Zhang Yiming, Wheat Commune and many other well-known projects

          • Learning tutor: Xu Chu

            Has been a senior product manager of Meituan, a partner of Ethereum, and a person in charge. Lead the 3000+ founders to complete the actual combat of the revival of entrepreneurship,

            • Strategic mentor: Ma Jinnan

              Partner and assistant president. He has been in the Internet and media field for more than 14 years. He is currently responsible for the company’s strategy, market, brand, research institute, content, consulting, user community, CEO club, resource management and other businesses.

              • Brand Tutor: Jiang Kan

                Over 10 years of marketing experience, focusing on new strategic positioning, new marketing and new brand communication in the context of Internet media.

                • Research supervisor: Zou Ping

                  He is currently the head of the research institute and think tank. He was a senior analyst of China Investment Group and Zero2IPO Group. He has six years of experience in equity investment, strategic planning and government consulting.

                  • Growth mentor: Jin Haitao

                    Former director of Ethereum Innovation and Ventures, and now director of 36Kr corporate cooperation. He established an industrial innovation consulting company to assist Bishuiyuan, and Nasda did innovative business consulting and set up a joint venture company.

                    • Sales Instructor: Liu Jihan

                      Former senior product manager of Baidu, regional manager of Meituan, director of Renren Didi’s business, and senior director of easy-to-travel capacity operations.

                        Startup Cold Winter Survival Manual (Finance)

                        3. Investment and financing docking

                          • + Ether Ventures owns 1+ billion investment funds, and high-quality companies have the opportunity to obtain incubation funds;

                          • EClub venture capital alliance green channel can help companies quickly connect with VClub investment institutions (the alliance covers 50+ mainstream institutions, 200+ mainstream investors, including Sequoia, IDG, Jingwei, Zhenge, source code and other front-line investments Fund);

                          • Recommended by 100 members of the Board of Directors, 30+ events (salon, training, and resource matching) offline throughout the year, helping to efficiently connect venture capital.

                          • The content column of “First Venture Capital” shares, the corporate yellow pages help corporate brand exposure

                            4. Exclusive services

                            • Open a paid column “Daily Business Collection”, produced by a professional content team, featuring a large amount of the latest information at home and abroad, deep polishing, dry words, important news do not miss;

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                              Winter Startup Survival Manual (Finance)

                                If you:

                                1. Founder, CEO, partner, co-founder of the company;

                                2. The company is before the B round of financing

                                Welcome to the “Ethernet of X” EClub PLUS Changemaker Club, completing the leopard transition from the changemaker (from the seed stage to the B round) to the leader (after the B round).

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