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1/5, big business, right and wrong

Every once in a while, some big companies are always caught in the whirlpool of public opinion, from Baidu to Tencent Ali to JD.

As an outsider who does n’t understand the details, I ca n’t judge the right or wrong of the specific problem. I ’m more interested in:

Why is there such a big gap between the perceptions of large enterprises and ordinary people on many common sense issues?

How is the conflict of interests of various parties covered by a strong corporate culture, and how does it erupt?

How do the executives of big companies view the various contradictions within the company?

This question, I used to use a micro perspective. For example, decision makers have their own interests. ( ” A question, See if you have the intuition to be a leader “ ) Notes “> ( ” Is it really “adults only talk about pros and cons, children can tell right from wrong?” ) ,You invented “water to oil” and you certainly wouldn’t believe it. But if he publishes a dissertation in an authoritative magazine through counterfeiting and vigorously promotes it through the media, you may believe it because the latter has created a “consensus” environment.

Here are two concepts in philosophy: common sense and consensus. Most things in life can be judged with common sense, and when common sense can’t judge, consensus is also very important, such as some legal issues and decision-making problems in dilemmas.

Consensus is easy to produce “reflexivity”, and it is easy for people to decide their opinions based on the attitude of others. After many “reflexions”, it will make you forget common sense-a scam means All use “forged consensus” to blind your common sense.

The highly centralized structure of an enterprise also makes it easy for consensus (corporate culture) to exceed common sense (human nature).

Everyone believed in common sense at first, so at first people could still find some deviations from reality and common sense. However, due to professional requirements and the pursuit of interests, the reality further deviated from common sense. After this kind of deviation has reached a certain level, it will form “reflexivity”, so that all participants have a consensus-a story that violates common sense.

When these consensuses deviate more and more from common sense, some people think that this is common sense, while others adopt a “pragmatism” attitude and think that “there is no common sense in this world”; there are also many strange Psychological activities, such as a “self-serving bias” theory in psychology: people often consider themselves to be an exception without any basis-

99% of people cannot surpass industry trends, but I am the 1%

This is a miracle, but we are doing it.

Many successful companies like to do one thing most, create a theory to explain their success, then expand it to explain all the problems, and finally let themselves fall into “reflexivity”, I don’t know what is right Yes, what is wrong.

Worst of all, there are many theories that business leaders were originally unbelieving, just to unify employees. But unfortunately, people are always vanity. In the end, the story they wrote is actually the one who believes most.

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