German media reported that Amazon has won the rights to the Champions League in the 2021-2022 season. It is reported that the relevant live broadcast rights include the UEFA Champions League game every Tuesday.
Editor’s note: This article comes from Tencent Technology .
Amazon has evolved from e-commerce to a comprehensive Internet giant with almost all-inclusive services. Amazon has entered the original online video in a big way, and it has also laid out the most popular sports event webcast market in online video. Previously in The United States has already obtained live broadcast rights for many events.
According to the latest news from foreign media, Amazon ’s sports live broadcast business is expanding globally and entering new types of games. After previously broadcasting the market’s Premier League football matches, Amazon has obtained the live broadcast rights of the European Champions League in Germany.
It is reported that Germany is currently Amazon’s second largest market worldwide after the United States. German media reported that Amazon has won the rights to the Champions League in the 2021-2022 season. It is reported that the relevant live broadcast rights include the UEFA Champions League game every Tuesday.
Amazon has not commented on this news. How much the company pays for the copyright is unknown.
Before, Amazon invested heavily in the online video market. Currently, its services have covered hundreds of countries around the world. However, in terms of original film and television, Amazon’s competitive strength is not as good as the industry leader Netflix.
In the past few years, US-based Internet companies have entered the live broadcast of sports events. For example, former Yahoo sites, Facebook, Twitter and other companies have purchased the broadcast rights of the American Professional Economic Union, and Amazon has joined this boom. , And compete with competitors for the right to broadcast.
Amazon began to transplant this strategy to the European market, and the company’s competition rights are the most popular football games in Europe.
According to foreign media reports, since 2017, the company has been holding audio broadcast rights in the German Bundesliga football league.
Enter the Premier League
In the field of professional football leagues, the Premier League is also one of the most famous leagues and events. Television stations in many countries and regions around the world broadcast the Premier League every week.