How do Chinese games make dollars?
Editor’s note: This article is from WeChat public account “Competition” (ID: Coreesports), author kareC.
As a major gaming country, the U.S. game market has a long history and has many world-renowned 3A game manufacturers. Its market conditions and business opportunities are worthy of in-depth study by game practitioners.
Gamma Data recently released the “2019 US Mobile Game Market and User Behavior Survey Report”, which has conducted a comprehensive and detailed data analysis of the US mobile game market.
From the perspective of the composition of the US game market, the console market is still the main US game market. In 2019, its market size still accounts for nearly half of the overall game market.
But from the perspective of users ’choices, mobile games are the most popular game choices among American users, and their proportion far exceeds console games and PC games. It can be seen that mobile games still have a lot of room for development in the future.
Newzoo data is quoted in the report: In 2020, the US mobile game market is expected to reach USD 13.37 billion, an increase of 11.8%, and the growth rate will pick up.
In terms of global share, in the past few years, mobile games in the United States have remained at the level of 17% -18%, and their development is relatively stable. Participating in a more mature market can bring some useful experiences to the development of China’s mobile games.
Light games also need high quality
In the report released by Gamma Data, the British, French and German markets were compared with the US mobile game market.A series of comparisons about user preferences, willingness to pay, etc.
Both developed countries and mature markets, there are many details and category differences in their respective mobile gaming conditions.
Under the influence of the 3A masterpiece, even in the field of mobile games, American users have higher requirements for product quality. They pay more attention to the experience based on the quality of the game, such as gameplay, graphics and story subjects.
From a product perspective, compared with users in Britain, France, and Germany, mobile game users in the United States prefer light games such as casual puzzles, texts, eliminations, and simulation operations.
In the United States’ TOP100 mobile game products in 2019, light games accounted for nearly 60%.
The typical game is “Candy Crush Saga”. Since its launch in 2012, it has consistently ranked at the top of the best-selling mobile games in the United States, and its annual flow has maintained an increasing trend.
On the contrary of the long-term domination of old games, the US mobile game market lacks new products with a pulling effect in 2019. Compared with the TOP100 product overlap of the US mobile game pipeline in the past three years, it is 75% in 2018 and 2017, It was 78% in 2018.
In this case, the growth rate of user scale in 2019 fell to -5.1%. Gamma data predicts that this situation will improve in 2020, and the growth rate will rebound to 2.7%.
In general, the iteration of head products in the US mobile game market is slow, and it is more difficult for new products to hit the head echelon.
Chinese games in the United States
In 2019, the US mobile game market is still dominated by local products, with the number accounting for 37.0% and the flow rate accounting for 45.0%. China has a number of mobile games in the TOP100 in the United States, with 20.1% of the total, ranking second only to the United States.
This is closely related to products such as “PUBG MOBILE”, “Rise of Civilizations” and “AFK Arena”, which will be launched in 2018.
According to the data released by Sensor Tower, in March 2019, the overseas revenue of “PUBG Mobile” reached 65 million U.S. dollars, or about 430 million yuan.
SLG games have propped up the sky in Chinese sea products. 2018
In 2019, the US mobile game market is still dominated by local products, with the number accounting for 37.0% and the flow rate accounting for 45.0%. China has a number of mobile games in the TOP100 in the United States, with 20.1% of the total, ranking second only to the United States.
This is closely related to products such as “PUBG MOBILE”, “Rise of Civilizations” and “AFK Arena”, which will be launched in 2018.
According to the data released by Sensor Tower, in March 2019, the overseas revenue of “PUBG Mobile” reached 65 million U.S. dollars, or about 430 million yuan.
SLG games have propped up the sky in Chinese sea products. 2018