Always look forward to the content industry ~
It is learned that the interactive film and television technology content company “Interactive ALTSTORY” has recently completed a round of financing of nearly 100 million yuan. Has produced “love and producer”, “miracle warm”, “shine warm” and other popular games. Previously, Huying had received multiple rounds of financing from Jingwei China, Toutoudao, Zhenge Fund and other institutions.
Interactive content is a track that is constantly being watched on, We reported on interactive film earlier this year At that time, they launched the interactive drama “The Origin of the Buddha’s Head in the Antique Bureau” on Tencent Video, and subsequently launched the “Star Detective” derivative interactive drama “The Suspect No. 1” on Mango TV, and obtained a Douban of 8.6 points. score. In fact, these two dramas were produced by the team in 2017 and 2018 respectively, and this year’s interactive film has more content reserves, using the “self-developed” and “co-created” two-legged walking way Has accumulated dozens of interactive content projects.
The first season poster of “Suspect No. 1”
In terms of “self-research” and “co-creation”, the mutual image is clearly divided into two business lines:
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The first is the “Interactive Culture”, which is more studioized and is mainly responsible for innovative content. The content, shooting, production, and technical implementation are all completed by the Interaction team. The goal is Create industry-leading benchmarking products, including interactive content products such as “Unicorn Girl” and “Huajian Jinyixing” which will be launched next year.
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The second is “mutual shadow technology”, which is more biased towards “interaction + technology” service providers . Huying is mainly responsible for interactive design and technical implementation, and the content of film and television is open to partners. At present, the team is promoting cooperation with a number of well-known film and television companies and variety companies in the industry, including the preparation of interactive content to be launched next year Q2. “Wait.
As the investors of this round of interactive film reading and paper stacking, they will also provide high-quality IP content for mutual film. Both companies have strong original IP incubation capabilities. In addition to interacting with the original IP, Huiying is also promoting the three parties to jointly create native interactive content. From the beginning, “how audiences participate” is designed into the content to make the logic smoother and there is no IP burden.
Peng Peng, the founder of the mutual film, told that as a company that joined the company in 2017, they hope to share their “stepped pits” and exploration experience, let interested companies join in, and launch more together. Excellent interactive content. At the same time, the industry also needs benchmarking products to break the circle and reach a wider range of people, which requires all parties to explore together. After all, the industry is still in its early stages.
Although the industry is not yet mature, the importance of interactive content by major video platforms is also obvious at this stage. In addition to Tencent Video and Mango TV, Iqiyi also released interactive video standards in May this year, and in June Launched the interactive film and television work “His Smile” ; Youku announced the provision of a 1 billion yuan creative fund for interactive content; in August this year, station B announced the official public beta of interactive video and opened the interactive video production function to UP owners. According to The official revealed that in August, the interactive video playback of station B has reached nearly 100 million.
Yun Peng said, After more than a year of running-in, each platform has established a relatively complete mechanism for interactive content, including content evaluation, technology adaptation, commercialization possibilities, etc. Everyone All are preparing for the content upgrade that 5G may bring.
Hu Ying The core team consists of content, interaction, and technology. The content team includes the chief planner of “Antique Bureau Central Bureau”, the chief producer of “Unexpectedly”, former editor of Netease UGC Center, etc. ; The interactive team includes well-known game producers, former Baidu interactive product leaders, etc .; the technical team includes former Didi R-lab technical leader, Tsinghua Human-Computer Interaction Doctor, former mobile browser front-end leader, former Hulu architect, etc. .
According to the team statistics, the audience of “Suspect No. 1” is mainly the post-95s generation. As the indigenous people of the Internet, Gen Z has a high acceptance of interactive content.. The vision inside the mutual film is “to accompany the new generation and expand the life experience”, so that they can realize that “the story should be decided by me”, which is in line with the characteristics of Gen Z’s pursuit of self and personality.
Liang Xiaodong, Co-CEO of Reading Group, said: “With the growth of mobile terminals, the new generation of users has an instinctive need for interaction. This strategic cooperation with Interactive Film represents the new content of reading and interaction. The form is valued and optimistic. Both parties will jointly build and improve the development system of native interactive content based on the existing IP ecology of reading texts, and lay the foundation for long-term and rapid development of the interactive content industry. “
