Data show that its domestic rival LG Electronics’ smartphone share has remained unchanged at 17%. During the same period, Samsung ’s main competitor, Apple ’s mobile phone market share in South Korea fell from 14% to 11%.
Editor’s note: This article comes from Tencent Technology .
In China ’s smartphone market, Samsung ’s share has fallen to 2%. In India ’s mobile phone market, Samsung ’s first place has also been snatched by China ’s Xiaomi. What can Samsung rely on to maintain its global top spot ?
According to the latest news from foreign media, a recent market report showed that Samsung Electronics occupied 71% of the Korean smartphone market in the third quarter, surpassing its competitors Apple and LG Electronics.
According to a report from the technology market research firm Counterpoint, Samsung ’s market share has grown by 67% year-on-year.
Data shows that its domestic rival LG Electronics ’smartphone share has remained unchanged at 17%, although the company ’s latest V50 ThinQ 5G model has seen steady sales growth.
In the same period, Samsung ’s main competitor, Apple ’s mobile phone market share in South Korea fell from 14% to 11%.
The report also shows that seven of the ten best-selling smartphones in South Korea are Samsung’s and two are Apple’s.
The top four are all 5G mobile phones, which indicates that Korean communication users are increasingly migrating from 4G LTE networks to next-generation networks.
“Samsung’s strategy of adding the latest Note 10 series versions will help expand its market share,” the report said. “However, due to the launch of the LG V50S 5G in October and Apple’s iPhone 11 series, the market pattern may change in the fourth quarter.
According to Korean media reports, the number of 5G communication network users in South Korea has increased to 4 million, and it is expected to reach the level of 5 million by the end of the year. The increase of various 5G smartphone models on the market has also promoted consumers to upgrade their mobile phones and enter 5G communication era.
The above statistical report also shows that the Korean smartphone market has formed a three-take-all pattern. The market share of Samsung Electronics, LG Electronics and Apple Inc. in the United States has increased.Up, it has reached 99%.
It is unknown whether Chinese smartphone brands are selling in the Korean market and what their market share is.
Before, due to the saturation and shrinkage of the global smartphone market, Samsung Electronics’ smartphone sales have experienced a year-on-year decline, and the decline in its market position in the Chinese market was most obvious. Previously, due to a sharp decline in sales, Samsung Electronics has closed its last smartphone factory in China and transferred more manufacturing tasks to its factory in Vietnam.
In order to compete with Chinese brands for market share in developing countries, Samsung Electronics has also changed its strategy and launched high-quality mid-to-low-end smartphones with high cost performance. It has achieved good sales in India and other countries, and Samsung has also started to strengthen Marketing and discounting on e-commerce platforms to increase sales through various channels. (Tencent Technology Review / Cheng Xi)