The Focals launched earlier this year is clearly not a successful product.

Editor’s note: This article is from the WeChat public account YingYiWang ARVR (ID: YiivianXR), author @ 映 维 网, the original title “ The smart glasses North Focals are dead, and the second generation will be released in 2020 “, slightly deleted.

According to Yingwei.com, December 11, 2019, North, the developer of Focals smart glasses, will stop selling the current version of the device and focus on second-generation products that are scheduled to be released next year.

The company didn’t release too many details about the new iteration, it just said that it would be 40% lighter and more stylish than the first generation. The new smart glasses will also be equipped with higher resolution displays. In addition, North provides a rendering of the frame.

Chao Technology | North Focals smart glasses will be discontinued, and the second generation will be released in 2020

This company launched Focals in January 2019, but the product is clearly less successful. In less than a month, the price of the smart glasses has been cut by almost half, from $ 999 to $ 599.99. Around the same time, the company fired 150 employees (probably the manufacturing department). In this regard, co-founder and CEO Stephen Lake pointed out that layoffs are necessary to maintain the development of smart glasses.

He said at the time: “To focus our resources and ensure that we have enough runways to achieve the upcoming milestones in the next 18 to 24 months, we made a decision to lay off staff yesterday. Difficult decision, but it is necessary to ensure long-term success. “

The company did not disclose how many Focals smart glasses they have sold so far. North also opened two showrooms for Focals, one in Brooklyn, New York, and one in Canada. However, the Brooklyn showroom is currently only open on request, and the Canadian showroom continues to operate as it is currently available.