This article comes from the new public number list (ID: newrankcn), author Yan Chunying, Ai Faner released with permission
“What do your father, mother, grandparents watch on your phone?”
I asked this question in my circle of friends and several WeChat groups. Most people answered “rumors, chicken soup, shocking body”.
However, “ Who is making content for the elderly? We interviewed three companies | Content Watch for Middle-aged and Seniors (Part 1) “, we interviewed three companies that do content and services for the elderly and found that the hobbies of the elderly are so wide we ca n’t imagine, driving ourselves Travel, recitation, vocal music, models … After retirement, they have more energy to pay attention to their hobbies and pay for them, but few of us pay attention to this.
As a message under this article:
(Elderly) This group is always neglected, and slowly retired users over 50 years old also play with mobile phones,The online market for them will also gradually mature, there is no need to completely separate the crowd and interest.
What do our elders watch on their phones? What content needs do they ignore?
To this end, we interviewed three retired aunts. They are both content creators and content consumers. For the needs of users of this age group, they may have more perception and voice.
The 52-year-old Hu Tao is an instructor and online lecturer for the offline model course of “Le Tui Clan”. He has followed 171 public accounts, but hardly clicked because it was too busy. It can be seen in the circle of friends for three days that no new content has been posted in a year, and we hate the berber ring of WeChat group, which has been blocked early. However, she bought a few courses on Toutiao and Himalayan today, current affairs interpretation, health related or model related, under 100 yuan, “not expensive anyway”. She is also a paid member of NetEase Cloud Music and QQ Music. Because of the related needs of the model course, she opened an iQiyi membership and automatically renewed it, “though sometimes it is not necessary.”
Yuan Ruan, 56, is one of the hosts of the short video show “Beijing Aunty Have Something to Say”. It sends at least 2 circles of friends every day, usually from the “Beijing Aunty Have Something to Say” public account, which has its own recorded programs. It is also about heart policy and health. I was used to walking on the street and was recognized by the audience. From the beginning, I thought that the recording was “satisfied, nothing to do and go out and have a full meal.” Now I feel that I need to record more seriously, and I can afford the expectations of the audience. Your own voice. ”
The 64-year-old Liu Heping is the dean of the School of Advanced Translation of Beijing Language and Culture University. Because of limited time, he focuses on watching the public account every morning and evening and saves high-quality content to a computer for backup. Followed more than 20 public numbers, one is the public number of restaurants, banks and other living services, and the other is the public number of the translation circle. The method of obtaining information is still mainly books, because “become used to”, they will also obtain information from today’s headlines, and are more concerned about health and current affairs. Seeing the energy of the WeChat public account 2 years ago, I opened my own public account with the assistance of the college teacher and wrote and output every week.
They are not necessarily the typical middle-aged and elderly users, but at least one of the diverse users.
Middle-aged and older model instructors who refuse to send friends circle
Walnut
52 years old
Model mentor
Being a clerk in a hospital before retirement
I have n’t posted a circle of friends for a long time. I set it to be visible for three days a year ago, which is boring. There is no need to let people know that I do these things (model training). After all, it is not a job for ordinary people. I am afraid that people will think you are showing off. I don’t think much about WeChat group. I hate it for “berber ring”. All of them are set to do not disturb and only chat with individuals. Play with your phone for about an hour a day.
I do n’t pay much attention to the content of health care. I may have to be older to see it. My dad often sent me links to health content, and when I saw it, I returned a smile without clicking it. I sent it to you, you have to say yes.
I followed 171 public accounts, which I followed a long time ago, and I only occasionally clicked to see them. Most of them are headlines today. Sometimes I take a look at the car, talk about current affairs, finance, etc. We all have to You know, right? There is a lot of information on the headline, there is everything, you can get knowledge, and I will make recommendations for you, and I take the initiative to see it. The public account and group news need to be filtered.
The video on the headline is very annoying. A program takes a 5 minute clip and talks about everything in half. I want to watch it and I do n’t know where to watch it. Now you are used to it, you like to talk or not.
I have bought a few courses on the headlines, such as model dressing, treatment of stomachache and acid reflux, etc. These are all practical types. Buy them if necessary, less than 100, and not expensive, but I do n’t have much time to watch. Some paid lessons, the first lesson today is free, I will watchThe first section, the third section next time is free, I will watch the third section again, there is no need to buy everything.
I bought a lesson from Fudan Teacher Chen Guo in the Himalayas, and it ’s very useful to talk about how to treat life. I also bought it on Dragonfly, but I do n’t know why, I ca n’t find it. I used to listen to books a lot, but now I listen less. They all listened to before going to bed, “Xiao Shuo” or the station’s program. No sound could not fall asleep, nor did they fall asleep. When they woke up, they continued to listen.
I am also a member of QQ Music and Netease Cloud Music, because these are necessary for model training courses. IQiyi is automatically renewed. Although it is not used every day, it is too lazy to cancel it.
I do n’t watch Taobao Live, sometimes I accidentally click it, just take a look, but I do n’t know how to buy it. I haven’t bought anything on the live broadcast now, it’s Jingdong, Taobao, Pinduoduo. Shopping is particularly relevant, and can be purchased online for several thousand a month.
Micro-vision and vibrato are available, but they are only occasionally brushed, not commonly used.
In spring 2017, I took a modeling course. I had just retired at that time and had been a model teacher before my retirement. I won some awards in the New Silk Road competition, so the Lexishui trustee contacted me to record a course.
At that time, I didn’t know what knowledge payment was, and there wasn’t any model related, so it was all up to you. According to the previous teaching experience, I will write the teaching materials myself. The Le Tui Course Group will help me subdivide each section, such as dividing the modeling section I wrote into eyes, posture, and so on. It took more than a month to finish writing, and I was not responsible for the follow-up, and the income was divided.
This course is 199 yuan and 20 lessons, and a total of more than 1,600 copies have been sold. Almost everyone who has taken my offline classes will buy it. They can review it repeatedly. Moreover, this form will also allow me to continue to improve, see how other teachers say on other platforms, and then listen to the feedback from students, you can make offline lessons better.
Being a model teacher is actually a dream when you were young. The height of 1 meter 76 is here, but in the 1980s, parents were conservative and did not agree, so they gave up. Now that I have time, I will be a teacher again. The current salary is about 2 times the original.
There have been a lot of students in the modeling course in recent years. Some people have the dream of a model, and some just want to have a model’s appearance or feeling. right now