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▪ Tencent launched social products intensively. The “Friends” app is a product based on the relationship between classmates or colleagues to expand social relationships.

▪ Tencent is still strong, but only needs to respond to external expectations for its rapid growth.

▪ In the post-bonus period, competition for time is the key to victory.

An app invitation code called “Friends”, which is still under beta, is quietly circulating on social networks. People are happy to discuss, share, download, and try. It is not because the APP is special, but This is a new social networking product launched by Tencent.

According to the “Deep Sound” trial, the “Friends” app is a product that expands social relationships based on the relationship between classmates or colleagues. The model and the popular school intranet in the PC era is similar.

“Friends” APP interface

FactsFrom the perspective of product positioning, it is not an exaggeration to say that Tencent has revived the friends network in the PC era. Friends network is a real social community launched by Tencent in 2009. It aims to provide users with real social scenarios such as companies, schools, and acquaintances. . On August 6, 2017, Friends Gateway stopped.

According to “Shenxiang”, the “Friends” app is produced by Tencent PCG (Platform and Content Business Group) , this business group is During the transformation of Tencent 930 last year, the original social network business group (SNG) and the original mobile Internet business group (MIG) , the original online media business group (OMG) are newly established, of which the original SNG is QQ’s home base.

“Friends” is not the first social product recently launched by Tencent. According to the statistics of the new media housekeeper, since this year, Tencent has successively launched video dating app Maohu, 3D avatar dating app card, live voice dating app echo, Love chat app light chat, social circle dating app remember.

If you expand the range of new products from the social field, the number of new products launched by Tencent in the past year may exceed your imagination.

According to data released by QuestMobile in August this year, during the year from June 2018 to June 2019, Tencent launched a total of 73 products, distributed in 15 industry categories, including 31 mobile games, 8 mobile video products and 7 mobile social products. In contrast, Baidu launched 16 apps in the same period, and Alibaba had 10.

Facing the reality, Tencent chose to take the initiative and launch more than 70 new products in one year. The question is, if the direction is ambiguous, can the effort solve the problem?

“Buddha” Tencent regains combat effectiveness

Tencent never lacks combat effectiveness, but at different stages, the direction of combat effectiveness is not the same.

In the early years, the main performance of Tencent’s combat effectiveness was to sweep outside competitors.

Although people are talking less and less now, early Internet users should still remember that on the way to becoming a giant, Tencent has repeatedly staged tricks after defeating Lianzhong and Bubble Hall. However, it has also continuously expanded its territory. In this regard, Tencent’s official biography “Tencent Biography” also made no secret.

Ma Huateng once explained: “I don’t blindly innovate. Microsoft and Google do what others have done. The smartest way is definitely to learn the best case and then go beyond it.”

The 3Q war has laid the steering key for Tencent’s development strategy.

In 2010, Tencent launched QQ Doctor, a 360 company focusing on Internet security, quickly realized the threat. After several open fires and secret arrows, the two sides escalated into the famous product “Choice One” farce. Choose side teams between QQ and 360 security guards. This is largely related to the growing number of allegations of “plagiarism” against Tencent and the outbreak of grievances on all sides.