Can I still catch up with Disney episodes after being overthrown?
Editor’s note: This article comes from WeChat public account “ New Culture Business ” (ID: Ent-Biz), Author | Qianshui, Editor | Amy Wang .
Recently, Marvel Television has officially closed.
The TV section that was originally parallel to Marvel Pictures is completely merged with Marvel Pictures, and is directly under the jurisdiction of Marvel Pictures President Kevin Feige. Except for a small number of live-action episodes and animations that are in production, all other Marvel TV projects that were previously planned or in production have been stopped.
Reserved items are the two episodes of the last season of “SHIELD Agent” and “Hellstorm” (probably the only season) being filmed, as well as several hulu animation series “Mordoc”, “Howard Duck”, etc. . In the suspended project, the third season of Hulu’s “Leaving Children’s League” will start on December 13, and there will be no follow-up. The development of the free-playing “Cape and Dagger” is suspended. The first half of 2019 will be broadcast to the second season.
Then there was a lot of job cuts in Marvel TV.
In fact, there are already signs of the collapse of Marvel Television. As reported by foreign media magazine Variety in September, the industry is increasingly aware that the television sector is about to withdraw from the market as Marvel film owners prepare to produce many movies. Not long ago, Disney launched its large budget reality show, which includes characters from the MCU world. Shortly thereafter, the company announced that Fitch, the film owner, was promoted to Chief Creative Officer of Marvel, and took over the world of IP film and television through various media channels owned by Disney-owned Marvel Universe, including publishing, film, television and animation. At the time, it was widely believed that the former president of the television division, Loeb, would resign in the next few months.
The only Marvel TV reality show currently in production is Hulu’s “Hell” storm”. Hulu also previously ordered by Gabriel Luna (Gabriel Luna) starred in the live-action Ghost Rider series, but the project was suddenly cancelled in September.
Abandoned Marvel TV Department
In July 2012, after the success of the movie “Avengers”, Marvel considered preparing for a Marvel TV series. In September 2013, the spin-off series “SHIELD Agent” officially premiered on ABC and became Marvel’s first TV series. After that, Marvel and ABC began to expand the derivative series, and officially adapted the short film “Agent Carter” into a series of “Agent Carter”.
In November 2013, Marvel and Netflix announced that they will collaborate on four TV series, including Daredevil, Jessica Jones, Luke Cage, and Iron Fist. The mini-series “Defender Alliance” co-starred by the four main characters.
In February 2014, Marvel announced that the Netflix series will be filmed in New York City in mid-2014, and confirmed that the TV series before the “Defenders of the Union” are 1 episode, 1 hour, 13 episodes in total, and “Defend The League of Players will be a 4-8 episode TV series.
The biggest guess in the world at that time was that the Marvel TV department produced Netflix drama character will appear in the Marvel Cinematic Universe. The first to release a smoke bomb was Cage, the owner of the Marvel Super British Movie Universe.
In June 2014, Kevin Fitch, the producer of Marvel Cinematic Universe, stated that he believes that the Netflix series will belong to the Marvel Cinematic Universe, just like ABC, but adding “movies” related to movies Before the puzzle, he thought that it was necessary to ensure that each series was as strong as a movie. In August 2014, he reiterated this view, and any Netflix series can be crossed with Marvel Pictures. “This will definitely be enjoyable,” said Netflix Chairman Sharon Das. In October 2014, Fitch said that the Netflix series has the opportunity to appear in “Avengers: Infinity War”.
Then, with the global release of “Reunion 3” and “Reunion 4”, this smoke bomb was completely crushed.
Early this year, Netflix abruptly cancelled all episodes with Marvel. Including Marvel TV’s “Dare of the Dare”, “Luke Cage”, “Iron Fist” and the Superhero League work “The Defenders League”, and “The Punisher” and “Jessica Jones” and other episodes. The decision left 80% of the content being produced by Marvel TV division nowhere to be broadcastThe news came suddenly, and the heads of the Marvel TV series were quite shocked for a while.
Then Disney and Marvel Pictures looked very calm. Immediately after, Netflix stated that it did not own any Marvel TV series, so that the airing of the above six TV series faced high royalties, and Netflix paid a lot of license fees to Disney’s ABC Studios every season.
But industry insiders said that this is a decision that Disney intends to force Netflix to make way for Disney +, which will be online at the end of this year. What’s interesting is that it’s not Marvel’s TV drama department that produces drama content for Disney +, but Marvel Pictures.
In November 2017, Disney announced that it will develop a Marvel TV series for its Disney +, an online streaming platform that will be officially launched at the end of 2019. In September 2018, it was reported that Marvel Pictures was developing several limited episodes for the platform, featuring “second-level core” characters in the Marvel Cinematic Universe, as Marvel is unlikely to produce their main characters. Personal movie. These include “Falcon and Winter Soldier”, “Wanda and Phantom”, “Rocky”, “Wonder Woman” and “Hulk” and many other roles in the Marvel movie universe without personal SOLO movies.
Furthermore, in the limited episodes, we will strive for the use of actors in the movie. According to Marvel Pictures, most of the scripts are still in the works, and each series is expected to produce six to eight episodes, and there is a sufficient budget for a large production project. Marvel Pictures President Kevin Fitch will also personally participate in the development of each episode, focusing on “story continuity” between the episode and the movie, and the actors in the “coordinating” movie can play the corresponding episode .
However, even though the Marvel TV series has existed for 7 years and has several successful series of representative works and the ability to customize for ABC and Netflix, it still fails to enter the Marvel movie universe and become Marvel Super British TV. The responsible department.
From birth to close, on the KPI of the TV drama departmentIt is full of shame, not because he is too weak, but because of the amazing performance comparison of Marvel Pictures, it seems that there is no need to exist.
Why is it as powerful as Marvel? TV series and movies are destined to become parallel universes?
Marvel Pictures and Marvel Television are two separate departments in their own right. The two departments are almost insulated in terms of personnel, IP, role, and cooperation.
The traffic and revenue of Marvel TV series is indeed not comparable to Marvel Pictures, even though Marvel TV series has been relentlessly trying to cooperate with major media in recent years.
From the moment Marvel announced the opening of the TV field, many fans started Began to look forward to a large-scale linkage and story line between TV series and movies. Sadly, nothing happened until the door was closed. The Marvel TV department hasn’t even seen Cage’s smoke bomb for Netflix.
Marvel officials also explained in 2016: Why viewers ca n’t see “Dreaver”, “Jessica Jones” or any of the Netflix and Marvel collaborations in the upcoming Marvel movie. Concentrated role.
“I can tell you explicitly that to make the connection between TV series and movies, a large part of the challenge comes from scheduling. Although TV is now developing at an indescribable rate, movies are often ahead of our TV series. It has been planned for many years. Another issue is the scheduling of actors. If I am currently shooting a TV series, it will take about six months to eight months. Taking “Luke Cage” as an example, I am shooting How can I make Mike Colt (played by Luke Cage) shuttle between two studios at the same time? I need Mike to be down-to-earth on TV series.
“Everything is possible,” said the former person in charge of Marvel TV. “I’m often asked about linkage, and our feeling is that linkage doesn’t just mean that some characters go back and forth in movies, TV shows, etc. It ’s more important that they have a common origin and a common time background. They are real and basic. “
Disney did not abandon the episode, but overweighted it
The strength of the episode is a key element in the already-running streaming war.
It is known that there are 32 Apple TV + known developments in the original episode content, including “Morning Storm”, “Seeing”, “For All Mankind” and “Dickinson”. The four are scheduled to be launched on November 1. Opening dramas, as well as “Fantastic Stories”, “Time Thieves”, “The Truth Never Ever”, “Little America”, “Base”, “Spiritual Maid”Waiting for a scheduled play.
Disney + only released 14 titles, including the three opening dramas “Song of Youth”, “Miss and Homeless” and “Mandalorian”, which will be launched on November 12, and “Wanda Vision” “Rocky”, “Female Hulk”, “Love You, Simon”, “Star Wars: The Rogue One” prequels and other scheduled plays.
The number is not as good as Apple TV +, and not as good as Netflix. It cannot be said that there are great advantages.
But the 7-year abolition of the TV division not only does not represent Disney’s frustration in the entire episode market, but needs to bring the attention of competitors such as Netflix, Apple, Warner and others. Because this is an important signal for Disney to reshape the episode market.
After more than ninety years of development, Disney has just become the world ’s first annual giant company with over 10 billion movie box office in the movie business, and has an incomparable advantage in the movie business. At the same time, mature commercial closed loops for efficient monetization have been formed in the development of the entire IP industrial chain such as offline parks.
For Disney, the next breakthrough is to transform from a vertical company to a vertical and platform company. Disney has stood at the biggest crossroads in historical development, and its biggest competitor is itself.
The key to a successful transition is the progress of streaming media Disney +. One of the key points of Disney + is the endless stream of content that can be played against other streaming media. At this point, Disney knows better than anyone.
As the Everest of the content industry, Disney holds many IPs, funds, Talent, no company in the world can have as powerful a trial and error cost as it is. But Marvel TV ’s 7-year transition from the TV era to the Internet era seems to have shown an absolutely wrong direction. The root cause of the error is organizational. It must start again and open the way for Disney + in order to serve the entire Disney market. Security transformation at major crossroads.
The so-called content industry is an industry of confidence, instead of moving yourself first and then moving to heaven, hard work will have results. Many times, once the start is in the wrong direction, no effort can change the result. For example, DC is later than Marvel Cinematic Universe.
So the Marvel TV department was merged into Marvel movies for a large-scale blood transfusion. The realization of the Jedi counterattack is a positive signal.
Restructuring is the end of the old era of Marvel TV and the beginning of a new era.
Marvel Pictures and Marvel Television are two separate departments in their own right. The two departments are almost insulated in terms of personnel, IP, role, and cooperation.
The traffic and revenue of Marvel TV series is indeed not comparable to Marvel Pictures, even though Marvel TV series has been relentlessly trying to cooperate with major media in recent years.
From the moment Marvel announced the opening of the TV field, many fans started Began to look forward to a large-scale linkage and story line between TV series and movies. Sadly, nothing happened until the door was closed. The Marvel TV department hasn’t even seen Cage’s smoke bomb for Netflix.
Marvel officials also explained in 2016: Why viewers ca n’t see “Dreaver”, “Jessica Jones” or any of the Netflix and Marvel collaborations in the upcoming Marvel movie. Concentrated role.
“I can tell you explicitly that to make the connection between TV series and movies, a large part of the challenge comes from scheduling. Although TV is now developing at an indescribable rate, movies are often ahead of our TV series. It has been planned for many years. Another issue is the scheduling of actors. If I am currently shooting a TV series, it will take about six months to eight months. Taking “Luke Cage” as an example, I am shooting How can I make Mike Colt (played by Luke Cage) shuttle between two studios at the same time? I need Mike to be down-to-earth on TV series.
“Everything is possible,” said the former person in charge of Marvel TV. “I’m often asked about linkage, and our feeling is that linkage doesn’t just mean that some characters go back and forth in movies, TV shows, etc. It ’s more important that they have a common origin and a common time background. They are real and basic. “
Disney did not abandon the episode, but overweighted it
The strength of the episode is a key element in the already-running streaming war.
It is known that there are 32 Apple TV + known developments in the original episode content, including “Morning Storm”, “Seeing”, “For All Mankind” and “Dickinson”. The four are scheduled to be launched on November 1. Opening dramas, as well as “Fantastic Stories”, “Time Thieves”, “The Truth Never Ever”, “Little America”, “Base”, “Spiritual Maid”Waiting for a scheduled play.
Disney + only released 14 titles, including the three opening dramas “Song of Youth”, “Miss and Homeless” and “Mandalorian”, which will be launched on November 12, and “Wanda Vision” “Rocky”, “Female Hulk”, “Love You, Simon”, “Star Wars: The Rogue One” prequels and other scheduled plays.
The number is not as good as Apple TV +, and not as good as Netflix. It cannot be said that there are great advantages.
But the 7-year abolition of the TV division not only does not represent Disney’s frustration in the entire episode market, but needs to bring the attention of competitors such as Netflix, Apple, Warner and others. Because this is an important signal for Disney to reshape the episode market.
After more than ninety years of development, Disney has just become the world ’s first annual giant company with over 10 billion movie box office in the movie business, and has an incomparable advantage in the movie business. At the same time, mature commercial closed loops for efficient monetization have been formed in the development of the entire IP industrial chain such as offline parks.
For Disney, the next breakthrough is to transform from a vertical company to a vertical and platform company. Disney has stood at the biggest crossroads in historical development, and its biggest competitor is itself.
The key to a successful transition is the progress of streaming media Disney +. One of the key points of Disney + is the endless stream of content that can be played against other streaming media. At this point, Disney knows better than anyone.
As the Everest of the content industry, Disney holds many IPs, funds, Talent, no company in the world can have as powerful a trial and error cost as it is. But Marvel TV ’s 7-year transition from the TV era to the Internet era seems to have shown an absolutely wrong direction. The root cause of the error is organizational. It must start again and open the way for Disney + in order to serve the entire Disney market. Security transformation at major crossroads.
The so-called content industry is an industry of confidence, instead of moving yourself first and then moving to heaven, hard work will have results. Many times, once the start is in the wrong direction, no effort can change the result. For example, DC is later than Marvel Cinematic Universe.
So the Marvel TV department was merged into Marvel movies for a large-scale blood transfusion. The realization of the Jedi counterattack is a positive signal.
Restructuring is the end of the old era of Marvel TV and the beginning of a new era.