Consumption upgrades in county towns.
Editor’s note: This article comes from WeChat public account “New Retail Think Tank” ( ID: newretailinsider), author Ding Bo, editor Du Boqi authorized to publish.
The counties in 2019 are hot.
There are about 3,000 counties in China. These small cities with a population of less than one million were formerly deserts of modern commerce. Walking streets, night markets, and temple fairs are the three main business forms. There is a flood of cottages in the county town, and if you want to sell decent brand goods, you can either go to Tmall Taobao or go to the provincial town for a few hundred kilometers to go shopping.
Now things have changed.
Wanda Plaza, Wuyue Plaza and Intime Department Store have all settled in the county seat. A small town with a population of six or seven hundred thousand, there are even three or four shopping malls. They also brought international big names such as Uniqlo, Costa, Chow Sang Sang, and even SK-II and Gucci into the county.
People started to re-examine these small cities with a population of less than one million, and found that this is a long tail zone in the true sense. Behind that vast area is a trillion-scale market, which contains a huge business increase. There is a chance to reshuffle and overtake the curve.
“Sink! Sink! Go to the county!”
In less than a year, “into the county seat” quickly became a new business consensus, and the county seat is no longer the place where young people want to escape. Whoever captures the county seat and captures the minds of consumers in the county seat will be one step closer to the future.
And these are just the beginning.
