This article is from the public number: Interface News (ID: wowjiemian) , author: south, Zheng Jieyao, title figure from: vision China
“Guazi responded that there were indeed personnel adjustments starting in September of this year, but within a reasonable range, and some employees were optimized because of poor performance, and the proportion of layoffs was not true. In addition, there were store adjustments and leases that expire There are also reasons for vacancy. “
Recently, the reporter learned from a person close to Guazi used cars (hereinafter referred to as “Guazi”) The source knows that since the beginning of September, The layoff model, and Guazi’s carefully selected store has become the hardest hit area for this layoff.
Not only that, but many carefully selected stores in Shanghai, Shenyang, Nanjing, Wuhan, and other second-hand car cities have recently moved to a tighter location. A person familiar with the matter said that there were as many as 12 cities involved, and most of them were the key cities in which Guazi was previously deployed.
Among them, the strictly selected shop located in Tongxing Pioneer Park, Yinfu Street, Nanjing, was detained by the property for nearly 100 vehicles because the lease had not yet been relocated. Yanxuan Store, located at Gaoche Subway Station, Wuhu Street, Huangpi District, Wuhan, negotiated with the property to re-sign the contract, withdrawing half of the area and reducing the remaining area by half.
According to a person familiar with the matter, In Shenyang, a third of the people in Guazi Strictly Selected Stores have been asked to leave or change jobs, and the first to be laid off are personnel from functional departments. In addition, people familiar with the matter said that Guazi used cars were in arrears in headhunting fees, extending its payment cycle.
The reporter verified the above information from Guazi second-hand car, and its response stated that there were indeed personnel adjustments starting in September this year, but within a reasonable range, and some employees were optimized because of poor performance, and the proportion of layoffs was not real.
In addition, Sun Yat-sen acknowledges that there are indeed store adjustments, reasons for lease expiry, and reasons for vacancy. The company previously predicted that the second-hand car industry will grow rapidly this year, but due to the poor economic situation, the overall decline in second-hand car transactions is also a normal business adjustment.
Regarding the issue of headhunting fees, Gua Zi said that it is because the payment needs to be cycled by the end of the year, and some employees need 6 months to turn to normal before they can pay.
All of the above may indicate that the funds for the strict selection store and the nationwide purchase of two types of money-burning business have started to be tight, and they have to be more “fine-tuned” in the selection store business.
In an internal email posted by Car Haotuo Group in September this year, (parent company of Guazi Used Cars) tableIn the following, Chehaoduo Group will continue to increase the market for advertising and harvesting. In addition, it will increase the investment in open platforms for purchases across the country. Not only that, he also said that starting in September, many cars will gradually become bloated, bureaucratic, and complicated, improve the effectiveness of the organization, and optimize the existing store system.
The first round of optimization was also performed in synchronization with this letter.
The reporter contacted an employee who was optimized for the first round at the end of August this year. According to him, the reasons given by HR to several employees who were laid off at the same time were “internal adjustments.” Previously, this employee was mainly responsible for the loan business, and his performance was ranked first in the region.
Guazi’s external image has always been rich in funds. In February of this year, Guazi Second-hand Car also announced that it had received a $ 1.5 billion investment from the SoftBank Vision Fund. As of now, its parent company, Che Haoduo Group, has received a total of US $ 3.8 billion in financing and a valuation of over US $ 9 billion. However, according to the media’s “random book” report, Gua Zi’s Series D financing, of which 900 million US dollars were transferred to old stocks, 58 the city retired 710 million US dollars, and other old shareholders withdrew nearly 200 million US dollars. The remaining 600 million US dollars is Softbank’s first payment of 300 million U.S. dollars, and 6 months later, 300 million U.S. dollars are reinvested according to specific conditions.
This means that Sun Zhengyi ’s investment actually did n’t make much money in Gua Subsidiary’s account, but the carefully selected stores that began to be laid out in September last year require a huge cash flow for Gua Zi. .
In the second half of last year, a number of second-hand car companies, including Guazi, entered new retail and set up offline stores.
The reason is also very simple. In the past few years, second-hand car e-commerce has verified that C2C is an inefficient model. Bilateral transactions indicate a strong uncertainty for both parties. In order to improve transaction efficiency, we can only solve the problem at one end first, that is, first fix the supply chain-open an offline store. On the one hand, the seller collects the car from the seller, and on the other hand, it provides the buyer with a centralized offline view Car selection places to increase conversion rates.
The second-hand car is a non-standard product. Since advance payment is required, Gua Zi must calculate the price that the car is most likely to be sold in 14 days through an algorithm, and then pay 70% of this price to the seller in advance. The final payment will be paid to the seller after 45 days.
The biggest problem with this model is the high cost of advances. A carefully selected shop with 500 parking spaces is calculated at an average transaction price of 100,000. Gua Zi needs to advance a fund of 100,000 * 70% * 500, which is 35 million yuan, not to mention the rental cost and labor cost of the store.
According to people in the industry,The criteria for choosing a location in a carefully selected store are large and luxurious. It is understood that the annual rent of Nanjing Tongxingyuan store is as high as 10 million yuan, while the smaller Guangzhou store also costs 5 million yuan a year. Each store with 100 ~ 200 business employees will be a huge expense every month.
It is worth noting that, according to the people who are in contact with melon seeds, the reporter believes that melon seeds are currently being purchased nationwide in another “All in” product, which is another transformation that melon seeds sees as a carefully selected store.
This year, Yang Haoyong publicly stated that the revenue of Guaranty Elections increased by 207% year-on-year. Sunflower also said that the main business in November had been profitable, and the above adjustments were only to weather the cold winter.
However, according to the reporter, so far, there have been more than 80 carefully-selected stores of sunflower seeds nationwide, and the number of stores is close to 8 times the end of last year, but the revenue has only increased by 2 times compared with the same period last year. This may mean that the Yanxuan store that burned money did not develop as Yang Haochong expected, and the austerity of the Yanxuan store could also make room for another shifting business nationwide.
Since September this year, Guazi used car has vigorously developed an open platform for national purchase, and Lei Jiayin has also been hired as a spokesperson. It is reported that the round of advertising that began in October focused on promoting national purchases.
The national purchase model was first proposed by Youxin. Since the divestiture of financial services this year, Youxin has shifted all of its business focus to national purchase. From the financial report, the data also performed well. In Q3 quarter, Youxin’s revenue from Chengdu was contributed by the national purchase. The revenue from single business increased by 247% year-on-year compared with the same period last year. The number of mobile transaction vehicles nationwide reached 23,566. This is actually in compliance with the national policy on restricting migration.
A person close to Gua Zi told reporters that in order to promote national purchase, Gua Zi ’s internal attitude has never allowed middlemen to make a difference and embrace car dealers. The car dealer collects the car and sells it all over the country. The advantage of this model is to break the regional barriers of second-hand cars, allow second-hand cars across the country to realize remote circulation, and avoid the problem of car sources flowing from big cities to low-tier cities and being charged by car dealers.
But the promotion of national purchasing requires investment in the construction of warehouse logistics, which is undoubtedly a huge investment. With the simultaneous development of carefully selected insurance stores and national purchases, layoffs and moving stores to reduce rental costs may have become a helpless choice for Guazi.
This article is from the public account: , author: south, Zheng Jieyao