Behind one round after another, the driving trajectory of technology is clearly visible.

Editor’s note: This article is from the WeChat public account “ 亿 欧 网 ” (ID: i-yiou), author Xiaobei, editor Xu Ran.

China's retail changes: a history of slaughter against dimensional reduction

In “Three Body”, the singer civilization threw out a piece of paper-sized two-way foil, and the solar system became a two-dimensional plane.

Liu Cixin described a multidimensional coexisting universe: In four-dimensional space, the internal structure of three-dimensional objects can be seen through, people can see the infinite details of the human body, bones and internal organs, the flow of blood between the ventricles and the opening of valves close.

A two-dimensional expansion of a microscopic proton can envelop the entire planet. By sculpting the integrated circuit on it, and then reducing the dimension to eleven dimensions, the three-body world monitored the entire human world with two protons …

If the 70-year development history of China ’s retail industry is two-dimensional, you will find that this is a “Qingming Shanghe” from a single-dimensional format to a multi-dimensional format coexisting. Figure. ”

From the founding of New China to the mid-1990s, China ’s retail industry was dominated by department stores for nearly half a century; in the mid-to-late 1990s, supermarket formats were introduced to China from Europe and the United States, replacing the leading position of department stores;

After 2010, the maturity of e-commerce has gradually impacted the dominance of supermarkets. Since 2016, the “new retail” revolution featuring “online and offline integration” has initiated 38 trillion social retails. Total attack.

Behind the rounds of dimensional reduction and destruction, the driving track of technology is clearly visible.

Computer cash register, bar code, POS system, logistics management, supply chain management, inventory management and other information systems have become the support for the large-scale expansion of supermarkets, and retail giants such as Wal-Mart and Costco have risen. After the introduction of supermarkets in China in the 1990s, Wumart, Suning, which has a higher level of informatization, has become the first choice of consumers.

After 2010, the rise of the mobile Internet, the improvement of payment methods, and the improvement of logistics efficiency have allowed e-commerce to quickly move away from the PC era and accelerate maturity. Today, big data and artificial intelligence are precision holes