Red for three years, more and more red, red to overseas, red to the attention of the people.
Editor’s note: This article comes from WeChat public account “ 罗 超 网络 ” (ID: luochaotmt), author Luo Chao channel.
Li Zizhen is angry again.
Say “again” because Li Zizhen has been on fire for three years. In 2017, Li Zizhen ’s self-produced food videos reached 3 billion on the entire network, and the number of Weibo fans soared from tens of thousands to 10 million. They were referred to by the media as “2017 ’s first online celebrity” and “Food ’s online celebrity one person”. Compared with the popularity of only 10 million followers in 2017, Li Zizheng has truly become a “national-level internet influencer” this time.
Li Zizhen is red again
The Baidu Index clearly shows the timeline of Li Zihuan’s popularity again.
On December 5th, a self-media named “Raistlin Raist” published an original article “Why isn’t Li Ziyu a cultural output?” “Introducing Li Ziyu has 7.34 million followers on YouTuBe (Youtube), all videos are in Chinese dubbing and Chinese subtitles, exactly the same as the version published by Weibo, and foreign netizens have praised the” Fairy Tale World “presented by the video.
This article links Li Zizheng with “cultural output” and has become a very conflicting topic. Many media, self-media, KOL, big V and Internet celebrities have participated in the discussion of this topic. Li Zizhen’s Baidu Index ushered in a small climax.
On December 6, the People’s Daily Weibo commented that millions of foreigners fell in love with China because of Li Ziyu;
On December 9th, the Communist Youth League Central Weibo voiced out: Li Zizhen’s video content reflects the confidence of Chinese cultural exchanges and is a new way of life;
On December 10th, CCTV News commented that Li Zihuan did not praise China as a word, but she told Chinese culture and told Chinese stories. On the same day, # 央视 评 李子 柒 何 火遍 全球 # landed on Weibo and searched for second;
On December 11, Xinhuanet commented that Li Ziyi was a mirror image of life, not a “cultural hero.”
Get Xinhua News Agency, CCTV and peopleThere are only a handful of Internet celebrities who are concerned by the three major central media of the Min Daily. This time, the direct result of the break was that Li Zizhen ’s Baidu index climbed straight up, causing discussion across the entire network.
“Many people are right and wrong.” After Li Zizhen became popular again, the photos of the young man dressed in nightclubs and playing discs flowed out. Some netizens said “the collapse of people’s facilities”, and some netizens expressed their understanding: “Oh my God! What else would she not do?” In my opinion, such a history would make Li Zihuan’s people more special because ” “Conflict” is the key temperament of the popularity of Internet celebrities: Li Jiaqi men sell lipstick, wandering master intellectuals become tramps, Li Ziyi has both ancient and modern, urban and rural, weak and strong conflict …
Besides the attribute of “conflict”, there are many factors that make Li Zizhen popular. As of June 2019, the number of head authors on the Weibo platform reached 780,000, an increase of 32% compared with the same period last year. These people are potential Internet celebrities. If you include waist, long tail creators, and e-commerce The creators of many platforms, such as live broadcast, vibrato, Xiaohongshu, Toutiaohao and Baijiahao, the number of this group is conservatively estimated to be between 2 million and 3 million. As more and more young people flood into the market of Internet celebrities, it is even more difficult for Internet celebrities to truly become “red”.
Chinese Internet celebrities
In 2004, the photo of Sister Furong was uploaded by Ms. Tsinghua, Peking University, and MOP websites, and became the first generation of Internet celebrities. At the same time, the Internet celebrities also had the combination of Tianxian sister, Yang Di and Zhou Xiangyu. The Shuangshuang and Xiaochu of the Qiang Nationality rise up in the forum. With the decline of the forum and the age of the net red ancestors, they have basically disappeared.
In 2005, Abei developed Douban website with Pathon in Douban Hutong. It became a gathering place for literary youth. After sharing books and videos, he took the community route through groups and other products. In 2007, Douban’s netizen named “Late Evening” stood out with highly recognizable long legs and black lips and red lips, and quickly became popular. Together with Zhang Xinyuan and Nan Sheng, they were called “Three Goddess of Douban” .
Now the three goddesses have left Douban and moved to other places. Their status can be seen from Weibo. Wan Wei has 4.57 million followers on Weibo, the profile is the founder of the M WOODS Art Museum; Zhang Xinyuan cancelled Douban in 2011. Today, he has 3.89 million followers on Weibo, and Weibo updates are relatively active; Nan Sheng participated in some tepid The non-hot movie and TV series now has 4.2 million followers on Weibo and is less updated.
In 2009, Luo Yufeng became famous on the Internet for his exaggerated and bizarre marriage practices. Shortly after the birth of Weibo, Sister Feng sharply registered Weibo, and while gathering fans on Sina Weibo, she even became the second-ranked Tencent Weibo grassroots star. When she was sold off in June 2019, her sister Weibo had tens of millions of followers on Weibo.
In 2015, with the popularity of 4G in China, short videos and live broadcasts gradually became popular. “A woman who combines beauty and talent” Papi Sauce tried to upload a self-directed short video on Weibo for half a year. Time is quickly gaining popularity. Today, Papi Sauce still has 32.22 million followers on Weibo. Although not as popular as that year, it has achieved transformation through the creation of PapiTube MCN. The live broadcast that has risen at the same time as the short video has spawned many anchor netizens, such as A Leng, miss … They rely on the rewards of fans to live and nourish.
Li Ziying, who played a disc at a nightclub, saw an opportunity in Papi sauce. He taught himself to shoot clips and make short videos. He uploaded a short video “Homemade Lanzhou Ramen” in the United States at the end of 2016. In 2017, “Swing” won nearly 10 million The number of broadcasts gradually formed a unique style, with food culture as the main line, around the four aspects of clothing, food, housing and travel to produce “Handmade Paper”, “Hanzhuang”, “Bread Kiln” and other representative works. This year, Weibo achieved a circle and gained over 100 million topics. This is the first time that Li Zizheng became popular.
2016 was the first year of short videos and live broadcasts, and the first year of knowledge payment. Many knowledge celebrities appeared. Zhang Chenliang’s “Sea Error Picture Notes” was published and became a popular science phenomenon. In 2017, a lecturer from the National Museum
In 2004, the photo of Sister Furong was uploaded by Ms. Tsinghua, Peking University, and MOP websites, and became the first generation of Internet celebrities. At the same time, the Internet celebrities also had the combination of Tianxian sister, Yang Di and Zhou Xiangyu. The Shuangshuang and Xiaochu of the Qiang Nationality rise up in the forum. With the decline of the forum and the age of the net red ancestors, they have basically disappeared.
In 2005, Abei developed Douban website with Pathon in Douban Hutong. It became a gathering place for literary youth. After sharing books and videos, he took the community route through groups and other products. In 2007, Douban’s netizen named “Late Evening” stood out with highly recognizable long legs and black lips and red lips, and quickly became popular. Together with Zhang Xinyuan and Nan Sheng, they were called “Three Goddess of Douban” .
Now the three goddesses have left Douban and moved to other places. Their status can be seen from Weibo. Wan Wei has 4.57 million followers on Weibo, the profile is the founder of the M WOODS Art Museum; Zhang Xinyuan cancelled Douban in 2011. Today, he has 3.89 million followers on Weibo, and Weibo updates are relatively active; Nan Sheng participated in some tepid The non-hot movie and TV series now has 4.2 million followers on Weibo and is less updated.
In 2009, Luo Yufeng became famous on the Internet for his exaggerated and bizarre marriage practices. Shortly after the birth of Weibo, Sister Feng sharply registered Weibo, and while gathering fans on Sina Weibo, she even became the second-ranked Tencent Weibo grassroots star. When she was sold off in June 2019, her sister Weibo had tens of millions of followers on Weibo.
In 2015, with the popularity of 4G in China, short videos and live broadcasts gradually became popular. “A woman who combines beauty and talent” Papi Sauce tried to upload a self-directed short video on Weibo for half a year. Time is quickly gaining popularity. Today, Papi Sauce still has 32.22 million followers on Weibo. Although not as popular as that year, it has achieved transformation through the creation of PapiTube MCN. The live broadcast that has risen at the same time as the short video has spawned many anchor netizens, such as A Leng, miss … They rely on the rewards of fans to live and nourish.
Li Ziying, who played a disc at a nightclub, saw an opportunity in Papi sauce. He taught himself to shoot clips and make short videos. He uploaded a short video “Homemade Lanzhou Ramen” in the United States at the end of 2016. In 2017, “Swing” won nearly 10 million The number of broadcasts gradually formed a unique style, with food culture as the main line, around the four aspects of clothing, food, housing and travel to produce “Handmade Paper”, “Hanzhuang”, “Bread Kiln” and other representative works. This year, Weibo achieved a circle and gained over 100 million topics. This is the first time that Li Zizheng became popular.
2016 was the first year of short videos and live broadcasts, and the first year of knowledge payment. Many knowledge celebrities appeared. Zhang Chenliang’s “Sea Error Picture Notes” was published and became a popular science phenomenon. In 2017, a lecturer from the National Museum