In 2019, domestic movies continued to exert their strengths.
According to Cat’s Eye data, as of 18:15 on December 13, 2019, the cumulative box office in 2019 exceeded 60.7 billion yuan, breaking the box office record in 2018.
In terms of time, this is ahead of the record breaking date last year. According to the data of ticket sales, on the 25th of last year On December 25th, the cumulative box office of Chinese movies in 2018 only reached 59.5 billion yuan, surpassing the box office performance of 55.8 billion yuan in 2017, setting a new record in the domestic market. .
This record was broken again this year. But judging from this year’s movie box office, this year’s movie market in China did not have the imagination. According to Cat’s Eye data, the year-on-year growth rates of the box office (excluding service fees) and the number of moviegoers in Chinese movies from January to May 2019 were both negative, showing the first decline since 2011. From January to May 2019, the total box office (excluding service fee) of Chinese films totaled 24.941 billion yuan, a year-on-year decrease of 6.35%.
In the increasingly mature and rational film market, viewers have become increasingly reluctant to pay for bad movies. In this year’s movie box office, the law of 28 is still dominant. The box office of “Nazi’s Witch Child”, “Wandering Earth”, and “Avengers 4: Endgame” were 4.973 billion, 4.654 billion, and 4.240 billion, respectively. The top three contributed nearly 23% of the box office, but will With a long list, we will find that this year, there were more than 300 films released, and there was a clear gap between the box office of the top and middle films.
However, there are still some promising results in the film market this year. “Nazi’s Devil Child” sets a new record for the box office of Chinese animated films, regardless of the movie’s screens, lines, characters, shapes and special effects are more sophisticated, mature and commercial , It brings a lot of confidence to Chinese animation market.
“Wandering Earth” even labeled the “First Year of Chinese Science Fiction Movies” in 2019, which made a good start for the industrialization of domestic science fiction. It is a long-awaited, true science-fiction movie in the Chinese movie market.
In addition, this year’s top ten films also include a realistic movie such as “Youth of You”. It is not a movie leaving a footprint at the box office, but a theme. Pioneering and enthusiastic, The subject of school bullying has been transformed from text to video and brought to the big screen . There are also “Mine and My Motherland” and “Heroes of Fire” which are well-received and box office movies.
In the field of film marketing, 2019 also presents some new sights, such as cooperation in the form of announcements and live broadcasts, short videos, etc. At the end of the year, Beacon and Taobao broadcast live, and made online roadshows for “Beneficiaries” and “Party of the Southern Station” through two popular anchors, Wei Ya and Li Jiaqi.
In the movie viewing group, according to the lighthouse report, “after 00” and “80 before” users constitute the incremental viewing users in 2019. The preferences of the two groups are different. “After 00” prefers “Youth of Youth”, while “Before 80” chooses “I and My Motherland” more.
For the full-year box office in 2019, the lighthouse gives a forecast of 65 billion yuan. The upcoming Spring Festival of 2020 will add another fire to this year’s box office record.
The films released in the Spring Festival are: “Chinese Women’s Volleyball Team”, “Detective Chinatown 3”, “Ginger Ziya”, etc. Which film will win the audience’s favor?
Head picture from: Stills of “Youth of the Young”