This article comes from the WeChat public account “Love Technology” (ID: FViewXFG), author Kailun , Ai Faner released with permission.
On December 10, Microsoft officially terminated support for Windows 10 Mobile. Microsoft officially bid farewell to the consumer-grade mobile phone consumer system market, which also announced that Windows Phone is officially history.
As a mobile operating system that can be called iOS and Android at the same time, from Windows Mobile to Windows Phone, it can be said that Microsoft has made countless mistakes.
Every step can go wrong
When referring to the earliest “mobile operating system”, many people think of S60 or Symbian, but Windows Mobile, the predecessor of Windows Phone, was also a high-end choice at the time.
The predecessor of Windows Mobile operating system is Windows CE, which was developed as early as 1996. At that time, the plan was to inherit the advantages of Windows 95 in the operating system. This is also the consistent idea of Windows on mobile systems-“Inherit the desktop system.” Orange SPV, the first smartphone powered by Microsoft’s smart operating system, was released in 2002.
It’s important to know that Apple is still selling iPods in the early 21st century, and the mobile phone market is still dominated by Nokia and Motorola. Microsoft laid out smartphones in the era of PDF sales, or it shows the long-term long-term technology of Microsoft look.
But during the same period Nokia and the then mobile phone giants Ericsson, Motorola and other companies jointly established Symbian Company and launched the incredible Symbian system. At that time, Saipan had far more than Windows CE in terms of experience and mobile phone types, and its market share Even three times that of Windows CE over the same period.
p>
The subsequent Windows Mobile phones are also very close to the desktop system in the interface, but the experience is not satisfactory: the touch is limited by the resistive screen and requires a stylus to use; the full keyboard is limited by the body volume and the display area is too small , The experience is not good.
More importantly, the iPhone and Android projects have begun to be established in the same period. Microsoft did not nurture a more future operating system in the absence of competition in the market. Instead, it killed the full keyboard method and was eventually released by Joe. Criticize at the meeting.
▲ Moto Q uses Windows Mobile
In the face of the iPhone, it is clear that Microsoft, which has already won the habit, seems to have not responded for a while, and continues to die of Windows Mobile, which has a poor touch experience. Instead, Android phones abandoned the keyboard in time and embraced the embrace of touch. . More and more mobile phone manufacturers have abandoned the old Windows Mobile and switched to open source, friendly and modern Android.
Facing the impact of the two, Microsoft abandoned Windows Mobile and re-developed the Windows Phone 7 system, which is known as WP7. WP 7 under Modern UI looks very flat and modern. In the quasi-materialized design style at that time, it was a fresh bright color, even now it does not look outdated.
But the time has come to 2010. The iPhone 4 has been sold worldwide. Samsung ’s Galaxy series has begun to show its enthusiasm. Motorola Droid has sold more than one million. Windows Phone came too late.
And as the first version of the system, the experience of WP7 is not good: software is missing, bugs are clustered, privacy loopholes are not like a usable product compared to the next door. For manufacturers, the WP7 system cannot be customized freely, and different brand manufacturers lack differentiation at the system level; more importantly, the WP system needs to pay Microsoft a license fee of tens of dollars per unit, compared with the free and open source Android system. This is almost a fatal problem.
Facing the failure, Microsoft launched the Windows Phone 8 product in 2011.
Software companies don’t value software
As the dawn of Microsoft ’s mobile extreme, the burden on WP8’s shoulders is quite significant. And unlike the lone war in the WP7 era, WP8 Microsoft has found a powerful foreign aid for mobile phone hardware, which is Nokia, which later sold to Microsoft.
p
▲ Nokia Lumia 920
In fact, Nokia had felt the pressure of the market at that time, and had talked with Google before cooperating with Microsoft, but because Google did not give Microsoft extra benefits, it chose Microsoft. Of course, we can not ignore the outstanding contribution of the new CEO Mr. Elop in 2010, even in the face of the success of the MeeGo system, he resolutely invested in the arms of his old owner.
In the summer of 2012, Microsoft, which has n’t updated WP7 for a long time, suddenly announced the release of WP8, and the kernel was also upgraded from Windows CE to Windows NT, which is the same as Windows NT. Microsoft hopes to achieve the same application collaboration on the desktop and mobile phones through the same kernel . Of course, we now know that multi-device collaboration depends not on the same kernel but on the cloud, but at the time such a concept was very advanced and attractive.
But this brings two very important problems: First, there is a big problem in the code transfer of the developer. Although WP8 is backward compatible, the function of the program is basically rewritten because of changes in the kernel, and the developer still It is necessary to adapt the SDKs of the WP7 and WP8 systems, which has greatly hurt the enthusiasm of the developers and has led to the vitality of the WP8 ecosystem. On the other hand, users of WP7 will not be able to upgrade to WP8, which is enthusiastic for users ’purchase. It was also a huge blow.
Imagine a new mobile phone that a user just bought. Suddenly the manufacturer told you that your mobile phone can no longer upgrade the system, and the bright future has nothing to do with you. What kind of spirit is this? This is a spirit that crosses the river and dismantles the bridge pier. And this happened to me.
▲ User “Tucao” WP7 cannot be upgraded
The reason why WP8 rushed to change the kernel was because the Windows Phone team received the intervention from the Windows department at that time, so WP also changed from a pure mobile phone system to a desktop system. After all, Ballmer was still in office at the time. For Microsoft, desktop systems are still the most important business internally, not the current cloud computing and artificial intelligence.
It is for this reason that the progress of WP8 is extremely slow. It took almost two years from project establishment to market launch, and iOS and Android have been almost complete in these two years. The market didn’t have time for Microsoft.
And Microsoft ’s attitude towards WP8 is also incomprehensible: on the one hand, it spends a lot of money to cooperate with Nokia, and even directly pays $ 9 billion in the later period.I bought Nokia; on the other hand, Microsoft does not seem to be too concerned about the entire WP8 system. As of today, there are only 30 updates in WP8 and only 6 major updates. In the face of missing features and piles of bugs, Microsoft seems to have The broken jar broke.
The official is not Care, and the developers do not support it, so it is no wonder that the market has also “returned” Microsoft with a positive attitude: the market share has fallen from 50% before the iPhone’s release to 1%, and Apple’s market has also been rejected by Apple. Eat it all with a bunch of Android vendors.
▲ Picture from Curiosity Lab
More importantly, Microsoft missed the entire mobile era and missed the outbreak of mobile Internet users. It can only be said that the cloud computing promoted by Ranad saved Microsoft, otherwise the consequences are really difficult to imagine.
Microsoft also hoped that Windows 10 Mobile would come out to save the world, but in the face of the established dominance of iOS and Android, Windows 10 Mobile is like a drop of water splashing on the tide of history. Gone.
Even at this year’s New York conference, Microsoft hopes that the Surface Duo, which returns to the mobile market, will use a custom Android system. In the matter of mobile systems, Microsoft, which once occupied half of the country, has given up.
Developers are the greatest wealth
Mr. Ballmer, the then CEO of Microsoft, once yelled “Developers” at the press conference, sweating and breaking his voice, but at least on the WP system, Microsoft lacked respect for developers.
▲ Interested friends can find the original video, the scene is extremely awkward.
Yes, the Windows Phone system is smooth, the UI is unique, and the development kit is complete. However, once a major version is upgraded, it is necessary to rewrite the code once. It is necessary to give up a group of developers and users. This hurts the feelings of users and developers too much. In the face of the already mature iOS and Android, the lack of attractive first-rate applications in the WP system will not attract users, and without users, it will not attract developers, which is a vicious circle.
In the mobile world, applications are everything. No matter how good a platform is, the lack of applications should not be supported by users. Such a thingWhat happened in a world’s top software company is really embarrassing.
In fact, Microsoft is not without good applications. As a top application developer, Microsoft has developed a lot of high-quality, reasonable-priced mobile applications on the iOS and Android ecosystems. The quality of the version is very poor and the function is incomplete.
p>
Microsoft does n’t even pay attention to its own systems.
The entry time is late, the system is not free, there are complaints about development, and users do not buy it. It is no wonder that the WP system eventually died.
As Jobs said, “The iPhone is software.”
p> ▲ Moto Q uses Windows Mobile
In the face of the iPhone, it is clear that Microsoft, which has already won the habit, seems to have not responded for a while, and continues to die of Windows Mobile, which has a poor touch experience. Instead, Android phones abandoned the keyboard in time and embraced the embrace of touch. . More and more mobile phone manufacturers have abandoned the old Windows Mobile and switched to open source, friendly and modern Android.
Facing the impact of the two, Microsoft abandoned Windows Mobile and re-developed the Windows Phone 7 system, which is known as WP7. WP 7 under Modern UI looks very flat and modern. In the quasi-materialized design style at that time, it was a fresh bright color, even now it does not look outdated.
But the time has come to 2010. The iPhone 4 has been sold worldwide. Samsung ’s Galaxy series has begun to show its enthusiasm. Motorola Droid has sold more than one million. Windows Phone came too late.
And as the first version of the system, the experience of WP7 is not good: software is missing, bugs are clustered, privacy loopholes are not like a usable product compared to the next door. For manufacturers, the WP7 system cannot be customized freely, and different brand manufacturers lack differentiation at the system level; more importantly, the WP system needs to pay Microsoft a license fee of tens of dollars per unit, compared with the free and open source Android system. This is almost a fatal problem.
Facing the failure, Microsoft launched the Windows Phone 8 product in 2011.
Software companies don’t value software
As the dawn of Microsoft ’s mobile extreme, the burden on WP8’s shoulders is quite significant. And unlike the lone war in the WP7 era, WP8 Microsoft has found a powerful foreign aid for mobile phone hardware, which is Nokia, which later sold to Microsoft.
p
▲ Nokia Lumia 920
In fact, Nokia had felt the pressure of the market at that time, and had talked with Google before cooperating with Microsoft, but because Google did not give Microsoft extra benefits, it chose Microsoft. Of course, we can not ignore the outstanding contribution of the new CEO Mr. Elop in 2010, even in the face of the success of the MeeGo system, he resolutely invested in the arms of his old owner.
In the summer of 2012, Microsoft, which has n’t updated WP7 for a long time, suddenly announced the release of WP8, and the kernel was also upgraded from Windows CE to Windows NT, which is the same as Windows NT. Microsoft hopes to achieve the same application collaboration on the desktop and mobile phones through the same kernel . Of course, we now know that multi-device collaboration depends not on the same kernel but on the cloud, but at the time such a concept was very advanced and attractive.
But this brings two very important problems: First, there is a big problem in the code transfer of the developer. Although WP8 is backward compatible, the function of the program is basically rewritten because of changes in the kernel, and the developer still It is necessary to adapt the SDKs of the WP7 and WP8 systems, which has greatly hurt the enthusiasm of the developers and has led to the vitality of the WP8 ecosystem. On the other hand, users of WP7 will not be able to upgrade to WP8, which is enthusiastic for users ’purchase. It was also a huge blow.
Imagine a new mobile phone that a user just bought. Suddenly the manufacturer told you that your mobile phone can no longer upgrade the system, and the bright future has nothing to do with you. What kind of spirit is this? This is a spirit that crosses the river and dismantles the bridge pier. And this happened to me.
▲ User “Tucao” WP7 cannot be upgraded
The reason why WP8 rushed to change the kernel was because the Windows Phone team received the intervention from the Windows department at that time, so WP also changed from a pure mobile phone system to a desktop system. After all, Ballmer was still in office at the time. For Microsoft, desktop systems are still the most important business internally, not the current cloud computing and artificial intelligence.
It is for this reason that the progress of WP8 is extremely slow. It took almost two years from project establishment to market launch, and iOS and Android have been almost complete in these two years. The market didn’t have time for Microsoft.
And Microsoft ’s attitude towards WP8 is also incomprehensible: on the one hand, it spends a lot of money to cooperate with Nokia, and even directly pays $ 9 billion in the later period.I bought Nokia; on the other hand, Microsoft does not seem to be too concerned about the entire WP8 system. As of today, there are only 30 updates in WP8 and only 6 major updates. In the face of missing features and piles of bugs, Microsoft seems to have The broken jar broke.
The official is not Care, and the developers do not support it, so it is no wonder that the market has also “returned” Microsoft with a positive attitude: the market share has fallen from 50% before the iPhone’s release to 1%, and Apple’s market has also been rejected by Apple. Eat it all with a bunch of Android vendors.
▲ Picture from Curiosity Lab
More importantly, Microsoft missed the entire mobile era and missed the outbreak of mobile Internet users. It can only be said that the cloud computing promoted by Ranad saved Microsoft, otherwise the consequences are really difficult to imagine.
Microsoft also hoped that Windows 10 Mobile would come out to save the world, but in the face of the established dominance of iOS and Android, Windows 10 Mobile is like a drop of water splashing on the tide of history. Gone.
Even at this year’s New York conference, Microsoft hopes that the Surface Duo, which returns to the mobile market, will use a custom Android system. In the matter of mobile systems, Microsoft, which once occupied half of the country, has given up.
Developers are the greatest wealth
Mr. Ballmer, the then CEO of Microsoft, once yelled “Developers” at the press conference, sweating and breaking his voice, but at least on the WP system, Microsoft lacked respect for developers.
▲ Interested friends can find the original video, the scene is extremely awkward.
Yes, the Windows Phone system is smooth, the UI is unique, and the development kit is complete. However, once a major version is upgraded, it is necessary to rewrite the code once. It is necessary to give up a group of developers and users. This hurts the feelings of users and developers too much. In the face of the already mature iOS and Android, the lack of attractive first-rate applications in the WP system will not attract users, and without users, it will not attract developers, which is a vicious circle.
In the mobile world, applications are everything. No matter how good a platform is, the lack of applications should not be supported by users. Such a thingWhat happened in a world’s top software company is really embarrassing.
In fact, Microsoft is not without good applications. As a top application developer, Microsoft has developed a lot of high-quality, reasonable-priced mobile applications on the iOS and Android ecosystems. The quality of the version is very poor and the function is incomplete.
p>
Microsoft does n’t even pay attention to its own systems.
The entry time is late, the system is not free, there are complaints about development, and users do not buy it. It is no wonder that the WP system eventually died.
As Jobs said, “The iPhone is software.”
p ▲ Nokia Lumia 920
In fact, Nokia had felt the pressure of the market at that time, and had talked with Google before cooperating with Microsoft, but because Google did not give Microsoft extra benefits, it chose Microsoft. Of course, we can not ignore the outstanding contribution of the new CEO Mr. Elop in 2010, even in the face of the success of the MeeGo system, he resolutely invested in the arms of his old owner.
In the summer of 2012, Microsoft, which has n’t updated WP7 for a long time, suddenly announced the release of WP8, and the kernel was also upgraded from Windows CE to Windows NT, which is the same as Windows NT. Microsoft hopes to achieve the same application collaboration on the desktop and mobile phones through the same kernel . Of course, we now know that multi-device collaboration depends not on the same kernel but on the cloud, but at the time such a concept was very advanced and attractive.
But this brings two very important problems: First, there is a big problem in the code transfer of the developer. Although WP8 is backward compatible, the function of the program is basically rewritten because of changes in the kernel, and the developer still It is necessary to adapt the SDKs of the WP7 and WP8 systems, which has greatly hurt the enthusiasm of the developers and has led to the vitality of the WP8 ecosystem. On the other hand, users of WP7 will not be able to upgrade to WP8, which is enthusiastic for users ’purchase. It was also a huge blow.
Imagine a new mobile phone that a user just bought. Suddenly the manufacturer told you that your mobile phone can no longer upgrade the system, and the bright future has nothing to do with you. What kind of spirit is this? This is a spirit that crosses the river and dismantles the bridge pier. And this happened to me.
▲ User “Tucao” WP7 cannot be upgraded
The reason why WP8 rushed to change the kernel was because the Windows Phone team received the intervention from the Windows department at that time, so WP also changed from a pure mobile phone system to a desktop system. After all, Ballmer was still in office at the time. For Microsoft, desktop systems are still the most important business internally, not the current cloud computing and artificial intelligence.
It is for this reason that the progress of WP8 is extremely slow. It took almost two years from project establishment to market launch, and iOS and Android have been almost complete in these two years. The market didn’t have time for Microsoft.
And Microsoft ’s attitude towards WP8 is also incomprehensible: on the one hand, it spends a lot of money to cooperate with Nokia, and even directly pays $ 9 billion in the later period.I bought Nokia; on the other hand, Microsoft does not seem to be too concerned about the entire WP8 system. As of today, there are only 30 updates in WP8 and only 6 major updates. In the face of missing features and piles of bugs, Microsoft seems to have The broken jar broke.
The official is not Care, and the developers do not support it, so it is no wonder that the market has also “returned” Microsoft with a positive attitude: the market share has fallen from 50% before the iPhone’s release to 1%, and Apple’s market has also been rejected by Apple. Eat it all with a bunch of Android vendors.
▲ Picture from Curiosity Lab
More importantly, Microsoft missed the entire mobile era and missed the outbreak of mobile Internet users. It can only be said that the cloud computing promoted by Ranad saved Microsoft, otherwise the consequences are really difficult to imagine.
Microsoft also hoped that Windows 10 Mobile would come out to save the world, but in the face of the established dominance of iOS and Android, Windows 10 Mobile is like a drop of water splashing on the tide of history. Gone.
Even at this year’s New York conference, Microsoft hopes that the Surface Duo, which returns to the mobile market, will use a custom Android system. In the matter of mobile systems, Microsoft, which once occupied half of the country, has given up.
Developers are the greatest wealth
Mr. Ballmer, the then CEO of Microsoft, once yelled “Developers” at the press conference, sweating and breaking his voice, but at least on the WP system, Microsoft lacked respect for developers.
▲ Interested friends can find the original video, the scene is extremely awkward.
Yes, the Windows Phone system is smooth, the UI is unique, and the development kit is complete. However, once a major version is upgraded, it is necessary to rewrite the code once. It is necessary to give up a group of developers and users. This hurts the feelings of users and developers too much. In the face of the already mature iOS and Android, the lack of attractive first-rate applications in the WP system will not attract users, and without users, it will not attract developers, which is a vicious circle.
In the mobile world, applications are everything. No matter how good a platform is, the lack of applications should not be supported by users. Such a thingWhat happened in a world’s top software company is really embarrassing.
In fact, Microsoft is not without good applications. As a top application developer, Microsoft has developed a lot of high-quality, reasonable-priced mobile applications on the iOS and Android ecosystems. The quality of the version is very poor and the function is incomplete.
p>
Microsoft does n’t even pay attention to its own systems.
The entry time is late, the system is not free, there are complaints about development, and users do not buy it. It is no wonder that the WP system eventually died.
As Jobs said, “The iPhone is software.”
▲ Interested friends can find the original video, the scene is extremely awkward.
Yes, the Windows Phone system is smooth, the UI is unique, and the development kit is complete. However, once a major version is upgraded, it is necessary to rewrite the code once. It is necessary to give up a group of developers and users. This hurts the feelings of users and developers too much. In the face of the already mature iOS and Android, the lack of attractive first-rate applications in the WP system will not attract users, and without users, it will not attract developers, which is a vicious circle.
In the mobile world, applications are everything. No matter how good a platform is, the lack of applications should not be supported by users. Such a thingWhat happened in a world’s top software company is really embarrassing.
In fact, Microsoft is not without good applications. As a top application developer, Microsoft has developed a lot of high-quality, reasonable-priced mobile applications on the iOS and Android ecosystems. The quality of the version is very poor and the function is incomplete.
p>
Microsoft does n’t even pay attention to its own systems.
The entry time is late, the system is not free, there are complaints about development, and users do not buy it. It is no wonder that the WP system eventually died.
As Jobs said, “The iPhone is software.”