The ultimate goal of car companies is the same.
Editor’s note: This article is from WeChat public account “Geek Park” (ID: geekpark) a>, author Zhao Zixiao. p>
In 1924, a loud noise came from the road. The source of the sound was not from the crowd, but a Chevrolet car.
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This is also the first car equipped with a radio. Until nearly 100 years later, we still use this feature in the car we are riding in, which shows its profound impact. p>
Compared to this, the significance of having a radio in the car is that it determines the status of in-car entertainment in the car. Before that, cars were the means of travel. People could not do anything except drive and ride in cars. The radio opens the door to a new world for people to relax and relax in the car. P>
First For a car radio | GM’s official website p>
That being said, the car’s in-vehicle entertainment system has developed to the present, and questions about user experience are still being defined. We moved the above set of words to 2019 and it still applies. The radio can no longer meet the needs of users, so in the long history of in-vehicle systems, tapes, CD players, USB multimedia have appeared in the car one after another. Now, the central control large screen has become the standard for intelligent connected cars. p>
So, what can be considered an “excellent” in-vehicle system? This is also the industry’s biggest concern at present. p>
First, technology is absolute productivity. It was because of the rise of radio that car radios were realized. In connected cars, “connected cars” and “artificial intelligence” are two inevitable concepts. p>
Although many people associate these two concepts with autonomous driving, in fact, the use of artificial intelligence in the automotive industry is very wide. The main applications includeHuman-Machine Interaction (HMI) functions for cars, such as voice / speech recognition, driver facial analysis, emotion recognition and gesture recognition, etc. p>
According to a report by the world-renowned market research company Tractica / Ovum, in a number of AI use scenarios in the field of automotive travel, automotive AI software, hardware and service revenue will increase from US $ 2 billion in 2018 to 265 by 2025 USD 100 million, with a compound annual growth rate (CAGR) of 46.9%. P>
The car is in Will be an important scene in the AI industry | Station Cool Hailo p>
Taking voice interaction as an example, speech recognition and interaction have become an important scenario for the application of artificial intelligence in intelligent connected cars. As for the reason, an industry veteran once told Geek Park (ID: geekpark) that the driving scene is different from other scenes. During the driving process, the hands cannot release the steering wheel anyway, so the voice interaction has become a kind of hands-free. This mode can not only improve driver’s efficiency, but also ensure safety, which is just needed. p>
So, considering the real needs of users, how to make voice interactions work well has become a big problem. p>
In the video, the Geely Boyue PRO and Changan CS75PLUS, which are evaluated by Geek Park, have relatively different voice interactions. In the evaluation of multiple rounds of dialogue, Boyue PRO’s vehicles interrupted the input of new instructions at any time, and the instructions supported context-consistent dialogue. For example, during the process of booking a plane ticket, you can interrupt and ask: “Only Air China?”, “Only afternoon” and similar questions. P>
Geely Boyue PRO’s in-vehicle system | On-site shooting p>
In contrast, Changan CS75PLUS does not support the operation of multiple rounds of dialogue for the time being. If you want to continue to the next command, you must say the wake-up word “Hello Xiaoan” again. p>
The difference in voice interaction capabilities also leads to the second feature of excellent vehicle systems-openness. p>
If the Internet era is an open generation,Watches, then most cases in this era can become the reference object of intelligent connected cars. p>
Android opened up the underlying architecture, which led to the emergence of a variety of operating systems today, and also made Android a direct beneficiary-the world’s largest smartphone operating system; traditional enterprises rely on cloud computing to quickly complete the Internet or things Transformation in the era of networking; enterprises and upstream and downstream open resources to each other for win-win cooperation. p>
The same thing happened in the automotive industry. In 2009, BMW, GM, Intel, and Delphi jointly launched Genivi, an open source code framework agreement for in-car systems, which aims to “promote innovation, shorten the time to market for in-vehicle systems, and reduce system costs.” According to foreign media reports, 78% of companies currently run open source software in some form. With the accelerated integration of automotive and cloud technologies (such as driverless cars and car connectivity technologies), open source technologies responsible for building the cloud will gradually “take over” Automotive industry. p>
If you put the theory of open and win-win on smart connected cars, in addition to autonomous driving, the in-vehicle system must also be a step. P>
“Open and win-win” is also a vehicle Main theme of the system | Station Cool Hailo p>
It’s still explained by the Bo Yue PRO car. After testing its car machine, GKUI, Geek Park also learned about the technical composition behind the voice. It is reported that GKUI is built by Geely’s strategic investment of Ekatong. In terms of voice technology, Ekatong told Geek Park that GKUI independently developed NLU (Natural Language Understanding), and access Baidu, Jingdong, etc. on this basis. Tripartite NLP (Natural Language Processing) capabilities to support more vertical semantic understanding and increase the average semantic processing speed by 3.6 times. ^ >
In addition, you can see that there is no concept of “station” in the GKUI system. Taking navigation as an example, Baidu Map, Gaode Map, and Tencent Map are all included in GKUI. “In the future, we will not rely on singles alone, but we will unite with each other. This union is not only a peer, including cross-border. Because the definition of the car has changed, the car is not a simple means of transportation. An ecological chain. “An Conghui, president of Geely Holding Group, CEO and president of Geely Automobile Group, once said publicly. P>
Bo Yue PRO is equipped with GKUI system | live shooting p>
The last point on how to achieve excellent vehicle systems is localization. p>
This is especially true in the Chinese market. Chinese consumers who missed the PC Internet and directly enjoyed the benefits of mobile Internet have higher requirements for user experience. In the car, it seems the same reason. Once the goal of “connecting each car to the Internet” is achieved, it will generate far more energy than the mobile Internet. p>
It’s beginning. On some smart connected cars, users can directly search for gas stations, charging stations, and even nearby restaurants in the navigation; audio and video programs can be directly played on the central control screen, short video apps such as vibrato Nor did it fall; what’s more, booking in the car, ordering takeaway, and buying movie tickets can also be completed. p>
It can be said that many car companies are responding to the beginning of the article, the car is no longer a travel tool, but a mobile smart space. This is actually a worldwide demand, but traditional car companies have not realized it, or are aware of the importance of this matter to users. Volkswagen, Audi, Ford and other traditional foreign companies are establishing localized operation teams in China to accelerate operations such as intelligent networking and autonomous driving in the Chinese market. p>
At this point, independent brands may understand consumers’ needs better. Although financial resources and technological research and development are at a disadvantage, the advantage of independent brands is that they have a deeper understanding of the local market, so they will “apply the right medicine.” An auto company executive told Geek Park that independent brands have a faster response speed than traditional car companies and can hit the market in a short period of time. “This is also a game summarized through the mobile Internet.” p>
Because of this, China’s intelligent connected car development is extremely rapid, and the performance of in-vehicle systems is also different and has its own advantages. During the development process, many branches of vehicle-mounted systems also appeared. In fact, this is an interesting phenomenon. These branches have assimilation factors, differentiated competition, and the technical implementation process behind the functions has their own advantages, forming a situation of “heroes competing for hegemony.” p>
On the road to becoming an “excellent in-vehicle system”, despite different implementation methods, we know that the ultimate goal of car companies is the same. p>
Source of the problem map: Station Cool Hailo p>