Is the TWS headset just needed?
Editor’s note: This article comes from WeChat public account “Core World Phase” (ID: xinpianlaosiji ), Author fuji.
In the second half of the consumer electronics market, the most popular non-TWS headsets are.
People from all walks of life have entered the market. The TWS concept stocks that have been popular all the time and have the label of “steady earning in the year” are the strongest proof of TWS. Among them, the rambler has created a miracle that has risen by 294.16% in 60 days and more than 400% in half a year. The core concept stocks of wireless headsets such as Leibo Technology, Qiaotong Communication, Gongda Electroacoustic, and Jiahe Smart also exploded. One after another.
However, behind the frenzy, the real action of the main fund is to sell the chips in hand. According to statistics from Choice, since October, seven major shareholders of wireless earphone concept stocks, such as GoerTek and Edifier, have issued reduction plans. The Edifier announced on the evening of the 10th that the company recently received a notice of reduction of shareholders’ holdings of more than 5% of the shares, and the total of 4 people reduced the company’s shares by about 2%.
On December 12, Edifiers fell 2.77%. After-hours trading data showed that institutions and hot money sold a total of 164 million yuan. Affected by the rambler’s rising and falling, the recent strong consumer electronics sector has clearly fallen.
Crazy growth, shareholder reductions, and institutional divestment have also led many people to think: Is the TWS headset too hot?
“Leibo Technology”, which was wrongly favored
TWS: Abbreviation for True Wireless Stereo, which means true wireless stereo. The implementation of this technology is based on the development of chip technology and has been widely used in the field of Bluetooth headsets. The biggest feature of TWS Bluetooth headsets based on TWS technology is the function of collecting mobile phone signals without connecting a data cable.
In September 2016, Apple released the first generation of AirPods, creating the era of true wireless headphones.
In 2019, the promotion of Bluetooth 5.0 technology, and chip manufacturers such as Qualcomm to support more stable solutions, the cancellation of 3.5mm interfaces on flagship phones, and the return of terminal prices to a reasonable range.There is a blowout growth. On October 29, 2019, Apple released the third-generation wireless headset AirPods Pro to catalyze the TWS headset concept to become one of the strongest hot spots in the A-share market.
The agency predicts that the global market for TWS headsets this year is expected to reach 120 million units, and it is still growing rapidly.
At present, TWS headset players are mainly divided into three categories, with prices ranging from tens of yuan to thousands of yuan. It mainly includes four camps:
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Traditional sound quality manufacturers: such as Sony, Bose, Sennheiser, Edifier, etc., which have more advantages in areas such as sound quality;
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Domestic mobile phone manufacturers: such as Apple, Huawei, Samsung, etc.;
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Low-end white-brand products: white-brand foundries and electro-acoustic manufacturers with average brand awareness. The product price mainly covers the range of 20-300 yuan, which has a high price-performance ratio;
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Cross-border players: including TCL, Hewlett-Packard, Cool Dog, Cool Self, Beijing-Tokyo, Netease, etc.;
Among the wildly growing TWS concept stocks, there is a company that has attracted widespread market attention: Leibo Technology, the media is based on “Why Leibo 3 boards: only 1 TWS headset pseudo-TWS concept stock “Bad” was reported on this company.
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Source: Leibo Technology’s official website
Leibo Technology’s official website profile shows: wireless peripheral technology experts are committed to providing high-performance, high-quality wireless peripheral products to users worldwide, and their mainstream products are still mainly mouse and keyboard. Data show that since listing, Leibo’s mouse and keyboard products have never accounted for less than 68% of the company’s total revenue. For nearly three years since 2016, the revenue share of this type of products has reached 82.19%, 91.24%, and 91.23%, respectively.
In other words, Leibo ’s headset products areIts business accounted for only less than 10% of the share. Leibo Technology’s 2018 annual report shows that headset products should be classified as other computer peripherals in Leibo’s annual report. The total revenue of such products in 2018 The proportion is only 3.38%, and only 3.26% in the first half of this year.
It can be seen that the impact of TWS headset products on Leibo Technology’s performance is almost negligible.
In fact, Leibo Technology did launch a TWS headset model “XS200”, which is priced at 269 yuan, 20+ evaluation. Leibo Tmall flagship store sold only 5 this month.
Source: Sina Finance
Sales of less than 100, but Leibo Technology because of TWS concept stocks began to rise on December 2, reached a high point on December 10, the stock price rose as high as 52.2%. In the chase of TWS stocks, it is clear that there is “upside.”
With the cooling down of TWS shares, as of the close of December 12, Leibo Technology’s closing price was 14.28 yuan, compared with the 10-day high, a drop of 10.7%.
The “Wanderer” who races all the way
TWS “wonder stock” ramblers have been running all the way. Since this year, the rally has increased by 376.62%. In the past 60 trading days, the rambler has increased by 256.39%. The total market value of the company has soared from 2 billion yuan at the beginning of the year to 15.1 billion yuan.
Wanderer is an old-fashioned audio company that successfully landed on the A-share market in 2010, becoming the first domestically-owned audio company listed on the A-share market.
As the earliest in the countryThe government increased production capacity, and with the decline of domestic TWS concept stocks, people also have doubts about this market.
The market believes that with the wave of replacements brought by 5G mobile phones and the increase in models that support Bluetooth 5.0 and remove the 3.5mm headphone jack (both charging and headphones cannot be used), TWS headphones will replace traditional wired headphones. Volume demand.
But it should be noted that the essence of the product is to provide value to customers. As a consumer, is a TWS headset just needed?
From the perspective of consumers ’actual experience, at present, whether it is Sony, Bose, or other manufacturers’ TWS headsets, the experience is not very good, and it has not yet met the “cool” feeling used by users. problem. Taken together, the AirPods 2 is currently the best experience headset, both in terms of price and experience.
In the short term, if we analyze it from the perspective of replacing traditional wired earphones, the market belongs to the entire entrants. In addition to the functions, it lies in the needs and choices of customers. In the long term, the TWS earphone market will further expand to mobile phone brands. The concentration of manufacturers mainly lies in who provides higher “added value”.
At the same time, there is a point of view in the industry: TWS Bluetooth headsets are expected to become smart voice portals in the AIoT era, just like smart speakers.
A few years ago, players from all walks of life entered the smart speaker market in order to seize the entrance to the smart home. According to the Ai Media Research Report, there were nearly 50 companies that have released smart speaker products as of the end of 2018, and at least 500 companies with them Related hardware companies or technology providers are active on the front lines. After the battle, there are only giants left on the gold sellers in the market. Today, the five major manufacturers Amazon, Alibaba, Baidu, Google, and Xiaomi occupy nearly 90% of the global market. Wait.
But from the perspective of investment results, the value of most smart speakers is still in the function of forecasting the weather and listening to songs. In the future, the AIoT era will come, and TWS headsets may become a new need or entry point, but before that, TWS needs to solve many problems such as low power consumption, long life, high sound quality, and anti-interference.
Back to the question itself, the TWS Bluetooth headset is indeed an explosive product in terms of performance, but it does n’t just take time to verify.
Reference:
[1] TWS headphones reproduce the glory of MP3. Listed companies compete for 100 billion cakes
Traditional sound quality manufacturers: such as Sony, Bose, Sennheiser, Edifier, etc., which have more advantages in areas such as sound quality;
Domestic mobile phone manufacturers: such as Apple, Huawei, Samsung, etc.;
Low-end white-brand products: white-brand foundries and electro-acoustic manufacturers with average brand awareness. The product price mainly covers the range of 20-300 yuan, which has a high price-performance ratio;
Cross-border players: including TCL, Hewlett-Packard, Cool Dog, Cool Self, Beijing-Tokyo, Netease, etc.;
Among the wildly growing TWS concept stocks, there is a company that has attracted widespread market attention: Leibo Technology, the media is based on “Why Leibo 3 boards: only 1 TWS headset pseudo-TWS concept stock “Bad” was reported on this company.
Source: Leibo Technology’s official website
Leibo Technology’s official website profile shows: wireless peripheral technology experts are committed to providing high-performance, high-quality wireless peripheral products to users worldwide, and their mainstream products are still mainly mouse and keyboard. Data show that since listing, Leibo’s mouse and keyboard products have never accounted for less than 68% of the company’s total revenue. For nearly three years since 2016, the revenue share of this type of products has reached 82.19%, 91.24%, and 91.23%, respectively.
In other words, Leibo ’s headset products areIts business accounted for only less than 10% of the share. Leibo Technology’s 2018 annual report shows that headset products should be classified as other computer peripherals in Leibo’s annual report. The total revenue of such products in 2018 The proportion is only 3.38%, and only 3.26% in the first half of this year.
It can be seen that the impact of TWS headset products on Leibo Technology’s performance is almost negligible.
In fact, Leibo Technology did launch a TWS headset model “XS200”, which is priced at 269 yuan, 20+ evaluation. Leibo Tmall flagship store sold only 5 this month.
Source: Sina Finance
Sales of less than 100, but Leibo Technology because of TWS concept stocks began to rise on December 2, reached a high point on December 10, the stock price rose as high as 52.2%. In the chase of TWS stocks, it is clear that there is “upside.”
With the cooling down of TWS shares, as of the close of December 12, Leibo Technology’s closing price was 14.28 yuan, compared with the 10-day high, a drop of 10.7%.
The “Wanderer” who races all the way
TWS “wonder stock” ramblers have been running all the way. Since this year, the rally has increased by 376.62%. In the past 60 trading days, the rambler has increased by 256.39%. The total market value of the company has soared from 2 billion yuan at the beginning of the year to 15.1 billion yuan.
Wanderer is an old-fashioned audio company that successfully landed on the A-share market in 2010, becoming the first domestically-owned audio company listed on the A-share market.
As the earliest in the countryThe government increased production capacity, and with the decline of domestic TWS concept stocks, people also have doubts about this market.
The market believes that with the wave of replacements brought by 5G mobile phones and the increase in models that support Bluetooth 5.0 and remove the 3.5mm headphone jack (both charging and headphones cannot be used), TWS headphones will replace traditional wired headphones. Volume demand.
But it should be noted that the essence of the product is to provide value to customers. As a consumer, is a TWS headset just needed?
From the perspective of consumers ’actual experience, at present, whether it is Sony, Bose, or other manufacturers’ TWS headsets, the experience is not very good, and it has not yet met the “cool” feeling used by users. problem. Taken together, the AirPods 2 is currently the best experience headset, both in terms of price and experience.
In the short term, if we analyze it from the perspective of replacing traditional wired earphones, the market belongs to the entire entrants. In addition to the functions, it lies in the needs and choices of customers. In the long term, the TWS earphone market will further expand to mobile phone brands. The concentration of manufacturers mainly lies in who provides higher “added value”.
At the same time, there is a point of view in the industry: TWS Bluetooth headsets are expected to become smart voice portals in the AIoT era, just like smart speakers.
A few years ago, players from all walks of life entered the smart speaker market in order to seize the entrance to the smart home. According to the Ai Media Research Report, there were nearly 50 companies that have released smart speaker products as of the end of 2018, and at least 500 companies with them Related hardware companies or technology providers are active on the front lines. After the battle, there are only giants left on the gold sellers in the market. Today, the five major manufacturers Amazon, Alibaba, Baidu, Google, and Xiaomi occupy nearly 90% of the global market. Wait.
But from the perspective of investment results, the value of most smart speakers is still in the function of forecasting the weather and listening to songs. In the future, the AIoT era will come, and TWS headsets may become a new need or entry point, but before that, TWS needs to solve many problems such as low power consumption, long life, high sound quality, and anti-interference.
Back to the question itself, the TWS Bluetooth headset is indeed an explosive product in terms of performance, but it does n’t just take time to verify.
Reference:
[1] TWS headphones reproduce the glory of MP3. Listed companies compete for 100 billion cakes