Marketing with AI links
5G commercial and AI technology breakthroughs in daily life applications will bring new marketing tools: AI can automatically identify various scenes in video, combined with computer vision technology, to dynamically insert needs Expose product information to more personalize ad placement for your audience. This kind of intelligent advertising can seamlessly integrate advertisements into videos without disturbing the audience’s viewing.
Wantu, an AI image recognition software previously reported, said that the company is developing the above-mentioned new short video scenario marketing model.
In the 1.0 stage, Wantu shoots the main direction of moving image recognition. Wantupai app is a multi-functional AI short video recognition tool that can realize “seeing and exploring”. The company claims that the current downloads of the application amount to 15 million and registered users exceed 10 million. After establishing cooperation with Internet companies such as Ali, Baidu, JD.com, and Tencent, Wantupai has improved its AI recognition accuracy and product matching database.
Wantuo has recently launched a low-cost customer acquisition product “Wantou Store”. Wantu Store has followed the supply chain system of Patriot and Dingding, and launched 1,000 models of 0 yuan purchases to help users with new and points consumption needs to complete their goals. According to the data provided by Vantone Store, during the trial operation phase, there have been daily cash flow of 50,000 to 100,000, monthly cash flow of more than 2 million, daily users of 6000-9000 new users, and a user conversion rate of 36%.
The launch of Wantu Store also means that the company has realized the first step of marketing through AI links with a free product to help the platform, which has laid a user base for Wantu Shoot 2.0 short video AI marketing model.
The following is a report on Wantu in August 2019:
Computer vision is the core research area of AI. The goal is to make machines have human “eyesight”. For the big entertainment industry of the Internet, judging video + AI is the future development trend, and the emerging model of the track is developing rapidly, because: as 5G gradually approaches, video will be the most important information transmission method in the future. AI in video The application scenarios are broad; at the same time, it is technically possible that the video advertising marketing model will be precise, real-time, and intelligent.
At the same time, with the rise of various PGC, UGC platforms, live broadcasts, short videos, and VR, video will gradually replace graphics and text as the main Internet information expression and transmission method. Just as Google and Baidu structured text, in a time when video has become the main form of information presentation, computer vision will also be an indispensable underlying technology to deconstruct video into more valuable information.
ContactWantupai is a company that disassembles video information and conducts marketing implantation-the specific method is to rely on marketing big data, identify products in the data and jump to product purchase links. Wantupai is the third trainee of Ali Star Course Star Class.
Interview with the founder Ma Jun, the team has independently developed the “Wantupai” app, whose main function is to do AI identification and marketing. The functions implemented are static recognition and dynamic recognition. Static picture recognition is the basic function, including: face recognition, plant recognition, fruit recognition, image recognition, word classification, garbage classification, the same e-commerce model, animal recognition, foreign language translation, etc .; Dynamic recognition is mainly to identify the content on short videos, and is also a tool for video marketing used by Wantu.
The short video uploaded to the Wantupai app can identify the purchase links of the main items after clicking, and the content side can also manually create the purchase links to complete the entire process of shooting >> identification >> one-click purchase. The video content produced by Wantupa can not only be played on Wantupa, but also can be played off-site, such as platforms such as vibrato and fast hand.
The industry chain in video marketing is as follows. Wantupai is an intelligent implantation platform that provides computer vision technology, which helps KOL to realize marketing monetization and also helps advertisers improve the ROI of advertising investment.
In the above mode, the pain points solved by Wantubao include:
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Help merchants (including WeChat merchants) improve conversion rate: make users ’interaction with products more friendly without disturbing users to watch videos, and realize guided purchase naturally;
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Simplify the steps for merchants (including WeChat merchants) to promote products: use mobile software, insert the product purchase link after recording the video, the whole process is simple and convenient.
At present, Wantupai has begun its initial commercialization, and its main partners include e-commerce platforms such as JD.com and Pinduoduo. Ma Jun introduced that the current cumulative downloads of Wantu shots have reached nearly 10 million, mainly through community promotion methods to obtain customers. There are two types of profit models:
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Collect membership fees for members: Become a member privilege, you can insert product links in the video, statistics of playback data and promotion data, and can extract diversion cash back at any time;
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The rebate of the transaction amount is drawn from the product diversion.
The application of computer vision depends on the accumulation of a large amount of data. At present, there are 1 million pictures of Wantu shooting background training. In the future, Vantone will focus on improving the accuracy of identification and exploring more diversified commercialization approaches. For example, while helping KOL market with short video links, it also provides supply chain services and uses explosive products asTools to drive user traffic.
The development team of Wantupa is composed of 3 AI Ph.D. and 4 Master degree students. The related algorithms in the field of AI have won many national patents. Wantuba has obtained a round of financing before, and detailed financing information has not been disclosed.
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