Real estate companies with a good reputation are indeed more successful, such as Vanke and Longhu.
In the golden age of real estate, selling a house is enough to support it. No one wants to do it alone as a business.
Before 2014, there was no real estate company that split the property management and listed on the market. In June 2014, Fantasia split the colorful life and landed in Hong Kong stocks. This is the first company.
After Cai Life, although there are property management companies on the capital market every year, the number is not large. There were only 5 from 2015 to 2017. China Overseas Property, Zhongao Daojiao, Greentown Service, Blessing Service, Pujiang China.
In 2018, the rhythm suddenly accelerated. Within a year, six property management companies went public, of which five were listed on the Hong Kong Stock Exchange and one was in A shares. By 2019, the rhythm of bell ringing will become more frequent. Currently, 7 companies have successfully listed on the market. In addition, Poly Property, Times Neighborhood, and Baolong Business Management are expected to catch the last train. At the same time, there was a steady stream of people waiting outside the Hong Kong Stock Exchange.
Xiaolou listened to the rain all night, why the property management suddenly turned into a suckling pig?
2
The downward trend in the real estate industry is driving.
Real estate is getting colder, and the industry is shifting from an incremental market to a stock, while asset operations and property services are ushering in an incremental era because of the “lagging nature”, and have ample room for growth.
In 2018, the sales area of commercial housing across the country exceeded 1.7 billion square meters. This year is also estimated to be equal. In addition, the sales area of social housing has increased by 4 billion square meters in the past two years alone.
Commercial housing sales are stable at a high level, completion is accelerating, and property penetration is increasing. Various favorable factors have pushed property management into an explosive period. Some agencies have estimated that by 2020, the area of property management in the country will reach 24 billion square meters.The model will exceed 1 trillion. By 2030, this figure will be rewritten to 2 trillion.
In the face of such a new blue ocean, real estate companies trapped in the real estate down cycle, nobody will remain indifferent.
Among the top 10 real estate companies, Country Garden, Xincheng, and China Shipping have spun off their property listings. Poly and China Resources have listed. Although Longhu and Vanke have stated that they do not have a listing plan, they have mentioned property management to the height of corporate strategy.
Longhu Smart Service
In addition to residential properties, Longhu has cut into the service reconstruction of urban space, and laid out property services for transportation hubs and medical sectors. And Vanke is speeding up the horse race enclosure, and now working with Dade Liangxing, Vanke is equivalent to sitting on a rocket and heading directly to the head position.
This is an ambition. Yu Liang once said that Vanke Property could not be listed on the traditional property model. In his opinion, the listing of Vanke Property only makes sense if it successfully transforms the city service provider and is fully recognized by the market.
“Vanke has no shortage of companies with a market value of 10 billion.”
To put it bluntly, Vanke is dancing swords, meaning property leading stocks. Yu Liang’s ambition is 100 billion market value. If Vanke Property goes public, the joint venture is an asset package that can be packaged.
The signals released by these benchmark real estate companies are clear: the field of property management is a battle for soldiers.
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“Fools can make money with their eyes closed.”
A shareholder said so when evaluating property stocks.
In the past year, real estate stocks have indeed enjoyed a positive rise. Six of them have risen more than 100% year-to-date.