The article is from the public number: GQ report (ID: GQREPORT) , author: Wei Shi Jie, from the title figure: “Zhu once boring life.”
The short video IP “Zhu once’s boring life” gained 8 million fans in the whole network within six months. Once the protagonist of the story, wearing a Polo shirt and Rolex, feels at the end of each episode: “The happiness of rich people is often so simple and boring.” The story uses comic and ironic methods to achieve comedic effects, depicting The contemporary workplace picture.
People are surprised to find that Zhu Xi, who plays Zhu once, owns 11 companies in real life, which makes it harder for everyone to distinguish between fiction and reality. But in fact, once Zhu is a fictional character, its creator is different.
To approach this creation, this is not a story about wealth. Consumption, satire, and deconstruction are full of plots. People look for their own shadows and get reconciliation with life.
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01 is too boring
Beige linen tea mat is horizontally spread on a solid wood tea table. A whole black gold tea tray is inserted into the ashtray like a grove of cigarettes. Zhu Xi always sat in the main seat. The left hand wearing Rolex picked up the electric kettle from the side, ironed the cup, clamped it with a clamp, and offered a cup to the guests sitting around the table.
Guests stand up and ask for a photo. “Mr. Dan, can you show me your Rolex?” Zhu Xi answered, and stretched out the Date-Just Ref. 116233, which was worth about RMB 90,000. After shooting, the guest pointed at the image on the mobile phone and showed a satisfied expression: “Great, too boring!”
People call him “Dan Dan”, not “Zong Yun”. This is the name of his character.
Zhu Xi, starring in Zhu once’s boring life. The one-minute episodes are mostly similar in pattern: once the boring and empty rich man Zhu once smiles at the busyness, embarrassment, kitsch of all sentient beings, and occasionally mischievously manipulates others’ lives. At the end of the video, once Zhu always reaches out to Rolex and monologues: The happiness of rich people is often so simple and boring.
This afternoon, Brother Mo went into Zhu Xi’s office. The riot brother wasn’t called a riot brother, because he played an upstart role in “Zhu Once”, so everyone called him violently. “Mr. Zhu, I have a friend who wants to invite you to dinner. He watched Zhu once’s short video and especially liked you.”
“Brother, don’t say that your friend invited for dinner, I don’t have time even if you invite for dinner.” Zhu Xi expressed his regret.
“Oh,” Brother Fu stunned for a while, and there were still a lot of people in the office preparing to shoot. Everyone gathered around Zhu Xi, “that friend is rich.”
Zhu Xi waved his hand. The mob saw and went out silently.
On the third day after the first episode aired, Douyin ’s fans rose to over 200,000. One month later, Zhu Xi took director Zhang Ce to Chengdu to participate in the Weibo Redskins Festival-they became the fastest net celebrities in history. Before that, the fastest records were handmade Geng and Li Xueqin.
It was on a spring day in 2019. Zhu Rong was riding a shared bike. His subordinate Zhang Ce looked at the boss’s side and felt that the man in front of him had “a special innocence”. Zhang Ce took a short video and sent it to his wife. His wife sighed that President Zhu’s whole body cost tens of thousands. Haggis’s Polo shirt, CK jeans, a Rolex on the wrist, LV backpacks-Zhang Ce knew these brands for the first time.
Later, Zhang Ce often saw Zhu Xi playing on his mobile phone. Boring, he thought. Zhang Ce stared at the boss, with a round face, a slight beer belly, behind the thin-rimmed glasses, a pair of round eyes, a calm look, smiling and smiling, and occasionally empty. Somehow, President Zhu in a parallel space-time appeared in Zhang Ce’s imagination: rich, free, and boring. He took apart the 亘 character: once.
Zhu was born once this character.
I looked at my Rolex, not to watch the time, but to inadvertently let you know that I am a tyrant.
I was bored on Monday. I opened the magazine in my name, pointed to a top ten employee, and ordered the personnel manager to fire him.
His expressions at the time, from the circle, to the doubt, to the surprise, to the pleading, and finally to the hysterics, were particularly fun.
…
Ah, the happiness of rich people is often so simple and boring.
(Zhu once’s boring life episode 1 script)