This article is from the WeChat public account: 刘 言 飞 语 (ID: liufeinotes) < / span> , picture from: Photo by Craig Adderley on Pexels
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I was also an angry youth in the past. When I saw these concepts that were n’t human words, I kept them aloof. For example, for the first time I heard “the second curve of the company” and “the second curve of life”, I almost hacked each other. (So if you are already ready to spray after seeing the problem, then click on the upper left corner × thank you for going out.)
Later, I still hate concepts, but at least I understand the true definition of the concept before I hate it. Sometimes the problem with the concept is actually a problem caused by abuse, not the problem with the concept itself.
The reason for the second curve is simple. Assuming that the growth of a business or a person doing something is a curve, then the growth space for the first thing is limited and declines, and you need to find the second thing to do.
To put it plainly, you have to find the second before the first thing (business, project, job …) Thing.
In fact, the description of the second curve is more accurate than the “second thing”, because it represents a state of rapid growth stagnation and even begins to decline.
Lu Qi also used this concept in an interview a few days ago.
Much like the most common saying in the market, if WeChat was not in Guangzhou but at Tencent’s Shenzhen headquarters, it would have been killed by internal competitors.
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The above are digressions. What I want to say is the relationship between unemployment and the second curve.
Friends around, more and more have passed 30 years old. There are many wage rises, many ranks that fail to rise, many layoffs, and many entrepreneurial failures. Everyone is anxious.
Successful, of course. Islands may not be affordable, and emigrating to the United States or Canada is easy. But Tang Jun’s success can be copied, and their success is irreproducible.
Don’t talk about them, talk about the army of anxiety. Anxiety does not solve the problem itself, anxiety forces you to solve the problem.
The anxiety army around me is divided into several categories: the first curve is not bad; the first curve is no longer available but the second curve is found; the first curve has collapsed and there is no second curve; Know how your curve is.
The first curve is good. In simple terms, it catches up with a fast-growing platform. To put it plainly, it is BAT, TMD, and even some early employees of the unicorns that were taken down by the giants. They usually have the opportunity to enter the core position and enjoy good treatment. As heroes, they usually do not have to worry about being cut.
Either you start your own business, do a good business, the market space is large enough, and the growth rate is also considerable.
In fact, it can be seen as the first curve is enlarged. The starting point is so high that even if this curve also enters a flat period, the benefits in this position are far beyond ordinary people.
The second is that the first curve is no longer available but a second curve is found. It is the typical picture in the previous article. After encountering a bottleneck in the cost performance of the original thing, I found the second thing to do.
A friend is doing product operations at Baidu, and his work is stable, but the upside is limited. A friend who was doing emotional counseling once asked him to help him see how to promote it. After he participated in it, he found that it was the way to start a part-time job in his spare time. When his part-time income for emotional counseling was equal to his full-time income, he went out and set up the company himself.
Another friend is doing operations in Ali department. In his spare time, he met a lot of self-media writers. He used his expertise to help them talk about business and matchmaking. Over time, this part-time job has also become a stable income method. Come out and set up the company to do MCN.
I have a lot of friends from the media who are more representative. Many are slowly becoming freelance authors, leaving full-time jobs that were stable but clearly have ceilings.
Lydia who chatted with a podcast some time ago: [Third and Five Rings · No.6] Elementary school teachers who do not want to be big V ca n’t be good publishers—Lydia
The characteristics of most of them are: Although they decided to migrate to the second curve, they chose it on their own initiative, but the specifics of this curve were mostly determined by chance. (Except for those who are from the traditional media, besides those who are from traditional media, they basically write and play, write carefully, and finally write full time.) / span> It is often said that opportunities are difficult to create. What we can do is seize them when they come.
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I found that the first curve is already fading, and the second curve has not been found. This kind of friends is the most. If the objective situation is, as I said, “opportunities cannot be created, but can only be seized”, for this situation, what can be done is to continue to communicate, learn, open up horizons and build contacts.
In other words, we cannot decide whether everything can be transformed into a curve in us, but we can decide how many things we know and try.
Of course, the migration of the curve may not always be as thorough as “from full-time to freelance”, “from working to entrepreneurship”, “from industry A to industry B”, it may also be a job change, job change, or even a different project . In essence, don’t push yourself into the low end of the current curve, this despair will be difficult to turn over again. Because there must be a discontinuity between the two curves, you have to migrate before the first curve has the right to speak and has not completely yellowed out.
For example, naked speech is a less reliable migration method. Because the vast majority of naked people, the second curve has no shadow. When there is no guarantee of life and there is no right to speak in the market, (cannot even accumulate People) , it ’s simply not realistic to find a curve. Many friends with naked words later returned to the first curve as a last resort. Of course, it was under the premise that the position of the curve dropped a bit.
For another example, a company in a traditional industry had to be an e-commerce company to recruit talents, and the salary was doubled or even tripled. Someone went and the curve turned out to be unreliable and continued to decline. Many people do not see the future of the curve falling, but just adhere to the principle of “I have such a high salary and can’t reduce my salary when I change jobs.” Right.
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Some people are completely unaware of what curve stage they are in, let alone they are aware of the curve transition.
Cognition is the most important reason for their difference. What awareness? It is the cognition of the self, the cognition of the environment, and then the cognition of the curve.
Speaking of two cognitive traps that I have deeply touched myself.
First, student thinking for a long time. Some people have graduated for ten years and still use students’ thinking to think about problems.
What is student thinking? It is believed that the functioning of the world is determined by several representations. For example, whether the work status is healthy or not depends on the work platform (Resume) , the length of work, and the salary. This will dig a huge pit for people’s career planning.
Some people just feel that they have nothing to worry about in food and clothing at Dachang, and do n’t think about the value of what they do in the company ’s territory. Some people feel that as long as they have seniority, they are growing up, and they are simply doing mechanical work regardless of themselves. Some people feel that their income is high, and they can continue to find high-paying jobs in the market. (The average job increase in the market is 20%). The value you created (Make money to the company) is worthy of this position. These illusions make people think that they are growing linearly and even exponentially on average.
As a result, when the black swan appeared, everything collapsed.
Don’t believe in the representations. Understand the true logic inside, that’s the data that draws the curve.
Second, when I was younger, (five or six years ago) , I always assumed the best case was my own. Growth path. To put it plainly, I always feel that I can find cheap. Preferring entrepreneurship instead of working, and taking options instead of cash are all ideas under this thinking.
There is no definite answer as to whether you want to start a business or work, options or cash. It just depends on whether your cognitive problem is objective, whether it is a real rational analysis and not overly optimistic.
Each of my past professional experiences has given me many options. At most, the value of the option is sufficient for my financial freedom several times. In this illusion, I thought my curve had burst, and I didn’t think it was a question of probability. As a result, so far, except Didi’s options, it has basically become waste paper, and I am still a poor man.
Analyze the probability problem rationally in cognition, don’t be blindly optimisticNot to mention gambling mentality.
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Generally speaking here, people will ask, how to do it? Am I looking for a part-time job or am I applying for a resume? My company is yellow, can you help me introduce a song (gong) line (The company cannot arbitrarily cut me, my salary is so high. You can’t cut your salary) , then you can only stick to the first curve to the end.
Everyone is shouting anxiety. Many of my friends who have long thoughts, have long realized the growth problem, and are iterating and adapting to change, with Da Lius mouth talking anxious, they have a lot of chips and choices in their hands.
They are like the one that I hated in my school days.Some classmates said that they had to take the exam, and when they looked back, their scores were very high.
This article is from the WeChat public account: 刘 言 飞 语 (ID: liufeinotes) < / span>