This article is from WeChat public account: 志 象 网 ( ID: passagegroup) , author: Lorry Yao, original title: “7-11 Amazon” marriage “,” title FIG from: Photo by NeONBRAND on Unsplash
In the evening, an office worker who has been busy all day returns home and takes a bag to the grocery store at the door to buy a few daily necessities. Unfortunately, there is a “traffic jam” ahead, with more than 20 people lined up outside the ten square meter shop.
This is a fairly common scenario in Bangalore, India.
These small grocery stores, usually run by husband and wife, form the most basic and strongest context of Indian retail.
In India, the number of such “mom shops” is more than 10 million, which has attracted countless companies wanting to “remodel” or “reshape” its business.
They are not only ubiquitous in residential areas, but also the best choice for CBD white-collar workers.
Coming out of the office building, walking into a winding alley, drinking a cup of tea in front of the crowded shop, is a daily scene of Indian white-collar workers. Without him, this is the only option.