Tablet PC is another heavyweight product released by Apple and Jobs after the touch phone.
Editor’s note: This article comes from “ Tencent Technology “, review / support Xi, reproduced with permission.
Under the squeeze of large-screen smartphones and laptops, the living space of traditional tablet computers has become increasingly narrow, but once upon a time, after Apple launched the iPad, it caused a wave of tablet computers around the world, and in various industries Industry has spawned some new applications and features.
How did Apple’s tablet come out? With the end of this decade (1990-1999), an authoritative media in the United States published a review of the 2010s. This article, entitled “A Decade of Technology Lost Directions,” quoted a quote from Apple’s senior vice president Phil Schiller, in which he explained the origins of the iPad and Apple co-founder Steve Jobs. The role it played in its development.
The tablet is another heavyweight product released by Apple and Jobs after the touch phone. Apple introduced the tablet at a special event on January 27, 2010. Apple also entered the 2010s with such an innovative product.
However, Schiller, a senior vice president who has been responsible for Apple’s marketing business, said that when Jobs returned to Apple in 1997, the process of developing a tablet computer had actually begun.
At that time, Schiller said that Apple was trying to reshape the company’s business with a “computer device” under $ 500, which should have “Apple consumers’ quality and experience”.
Jobs pointed out that in order to reach this price, Apple needs to “actively delete things” from existing personal computer products, which means that new devices must say goodbye to the clamshell design of traditional laptops (the clamshell is actually a display).
Siller recalled that the Apple development team began to study multi-touch technology. In the process, a human-computer interface designer named Bath Odin styled Apple executives once. He swiped up and down to make the entire screen content move physically. This is an amazing thing. time.
However, Apple later released the first touch smart phone. When developing the Apple iPhone 3G smartphone, Apple turned its attention to the tablet project. Schiller said it’s easy to learn from Apple’s smartphone project and create what eventually became the first Apple tablet.
Schiller said in an interview: “When we return to Apple tablets, it’s easy to imagine what we can learn from Apple phones and what it takes to create a distinctive product. It really helps. “
According to foreign media reports, Apple has begun to develop tablet computers internally. It is said that there is another reason that Jobs once heard a Microsoft executive ’s statement about stylus applications. He was very annoyed and decided to take out Apple. Microsoft ’s touch computing device has made Microsoft “savvy.”
According to memories of Apple ’s smart phone R & D head Foster (who was once regarded as a popular candidate for Jobs ’succession, who left Apple after Cook became CEO), once, Apple ’s development of tablet computers The team demonstrated to Jobs and they demonstrated the operation of the application software.
At this moment, Jobs was greatly inspired. He assigned a new task to Faustoor, which is to reduce the size of the Apple tablet to as small as a mobile phone. Subsequently, Jobs ordered the company to suspend the development of tablet computers and focus on the development of smart phones, which eventually led to the advent of the iPhone.
It should be pointed out that when the tablet was released, Jobs mentioned that the screen of the touch phone is too small, while the laptop is too high and not easy to carry, so the tablet is a compromise device and convenient to carry , Computing power and screen experience are better.
But a few years later, Apple followed suit from South Korea ’s Samsung Electronics and launched a large-screen design for smartphones, which has helped iPhone sales peak. Today, the screen of Apple smartphones has exceeded six inches, far exceeding the original 3.5 inches.
The smart phone industry is now realizing big screens. In this context, tablet computers have basically lost their existence value. According to reports from organizations such as IDC, tablet PCs, like personal computers, have experienced a continuous decline in sales over the past few years, and many companies have discontinued production and sales of tablet PCs.
The iPad is also Apple ’s last innovative product that redefines an industry. Since then, Apple has never launched a new product with the status of the iPhone and iPad. The industry generally believes that Apple ’s ability to innovate has declined significantly.
After the tablet, Apple has launched smart watches, Bluetooth headsets, smart speakers and other products. Although they rely on excellent human-machine interfaces or industrial design to obtain good sales and market share, these are only existing on the market. Consumer electronics category.