If you love ACG and want to cultivate station B, learning these routines of the master is undoubtedly effective.
Editor’s note: This article is from WeChat public account “Kath Data” (ID: caasdata6), author Mosquito.
In 2019, the keyword for station B is “out of the circle”.
In May of this year, the number of monthly active users at station B exceeded 100 million. Old fans expressed “the small station has finally grown up”, and the new fans were surprised that “the original station B has more than two yuan.” These two days, two news related to the B station, one is to spend 800 million to win the copyright of e-sports events, the next three years exclusive live broadcast of the “League of Legends” finals. Second, CCTV News entered station B. CCTV anchor Zhu Guangquan sang a rap and asked for one click and three consecutive sessions.
In addition, people are gradually forming a consensus that Site B is a learning site. Is station B less and less expensive? We pulled the top 50 up master data of the highest quality fans at station B and found that this was not the case. No matter how much the extension of station B is expanded, the kernel is still a niche quadratic base.
ps: The following data is as of December 6, the quality of fans represents the value of celebrity fans, and consists of three parts: “fan contribution, interactive participation, and high-quality fans”, which respectively reflect the fan diversion ability, activity, and high quality The percentage of fans is 100 points.
Top50 overview: two-dimensional, small and beautiful, mostly up
1) Station B is not so quadratic, but station B is loyal.
According to the 2018 financial report of station B, the top three categories of video playback on the station are entertainment, life and games. This is also in line with the public’s aesthetic taste. The category composition of Douyin, Kuaishou and Watermelon Video may not be too different from this. But if we count the top 50 high-quality fans, we will find that the playback volume is not ranked in the top five music partitions, and it appears the most.
Of the 50 up-masters, 14 are from the music area and 10 are from the game area, which already accounts for half of the country. Taking a closer look at the content, music, games, animation, and dance up the main, showing obvious two-dimensional characteristics, while ghost animals, technology, film and television, living, digital, mainly released three-dimensional content.Calculated, the ratio of the two is about 7: 3. It can be said that the high quality of fans at station B is still the most typical two-dimensional user.
Nineteen of the 14 masters in the music area focused on making Hatsune Miku and Luo Tianyi music videos. Of the remaining few, the highest ranking is @ 正直 少年 李 发卡, which can be inferred from the SNH48 player Li Yitong’s personal B station account based on the comments.
Several other account styles are also obvious. For example, @ 红 い 流星 mainly releases Oriental Symphony. The most famous series is “Azur Lane” orchestral skewer. This is a growing mobile game released by Station B in 2017, and now has related animations, books and other derivatives.
@ 红 い 流星 Home
There are also two players @ 刘 明月 阿 and @ 4yen_, the former is a voice actor and the latter is a Japanese singer. Both men are gentle and charming voices, publishing music works in the form of manga + cover. Like the virtual idol up master, he is the main reaper of “awsl”.
The main styles of game up are various. Some focus on the explanation of LOL and LPL. Among them, @ 小熊 flippy and @ 一个 小 神 棍 has published more than 200 works, which are the most diligent up hosts in the Top50. These two are neither commentary nor miscellaneous, but are similar to the record-breaking strategy, the former focuses on horror decryption, and the latter is mainly a classic difficult game.
2) Bacheng up has less than 100,000 followers, @ = BIT 人 猫 = to become the biggest winner
A phenomenon is that the number of followers of high-quality followers is generally not too many. 34% are less than 100,000 followers, 44% are between 100,000 and 200,000 followers, and the total is 78%.
It ’s easy to understand. It ’s not uncommon for entertainment and living areas to rise, because of the wide range of audiences and the large audience base that attracts millions of fans. But many fans are not B-site users, just follow them. But twiceThe obvious meta-style partition, most of the fans attracted from station B, naturally more active and interactive times.
The top follower with the most fans is @ = BIT 人 猫 =. Although the quality score of the fans is only 88 and ranked at the end of the Top50, her number of followers is up to 2.83 million, which is the only one among them who won the bilibili 10th anniversary achievement award. Up master. @ = BIT 人 猫 = is the top card in the dance area of station B, and has published two videos with over ten million views.
The first is “Pure Land of Bliss” released in 2016. Many people regard it as “the treasure of the town station”, with nearly 20 million views, probably only 2014, “Senbon Sakura” played by @ 墨 韵 Moyun Comparable. The video content is a dance of three girls from the 155th team. According to the self-reports of these dancers in the comment area, the team had been established for five years.
@ = BIT 人 猫 = 《Bliss Land》
The other is in September this year, @ = BIT 人 猫 = a magic dance with another up host @ 千 本 露露. The original dance was “Addition, Subtraction, Multiplication, and Division” performed by six macho men on Youtube. The two up-masters transformed it into an office dance and recorded two versions, forward and backward. Currently playing more than 12 million, the highest total station daily ranking of 3.
3) The number of main submissions for half-up does not exceed 50, and the maximum increase of a video is 36,000
Up fans with high quality fans not only have a small number of followers, but also do n’t have many contributions. 46% of the master manuscripts are less than 50, and there are basically no daily masters. This is related to the need for professional videos to support their videos and the long production cycle.
Among them, the main uploader with the largest number of submissions is @ 小熊 flippy. As mentioned above, this game zone up host mainly releases horror decryption game guides. He is also a game anchor of Penguin Esports. Because live editing can be dubbed and dubbed and re-made into video, game anchors often have a larger number of master manuscripts.
The leading author with the least number of submissions is @ 刘 明月 阿. If you divide the number of fans by the number of manuscripts, you can roughly calculate the pinking efficiency. The up owner averaged 36,000 videos. From the release time, @ 刘 明月 阿 Although the first video was released in 2016, it has not been updated. Until September and October this year, two unlimited MV covers were updated.
![We have researched the 50 up hosts of station B, and their fans are of high quality for a reason]()
@ 刘 明月 阿 “Unlimited Version Good Night Meow”
Why is it called “Unlimited Edition”? Because the up actor has voiced the infinite master in the movie “Luo Xiaohei”, Duan Muxi, who previously played in the domestic animation “Ling Qi”, also appeared in reviews and barrage many times. From this point of view, the reason why he was able to use more than 200,000 fans with four works was mainly due to his reputation outside the station.
Top10 portrait: music area, 200,000 fans, 50 contributions
After analyzing the top 50 high quality fans, you can focus on the top ten again. Among them, 6 come from the music area, the number of fans generally does not exceed 200,000, and the number of contributions does not exceed 50.
Except for @ 正直 少年 李 发卡 ‘s main mixed cover area, the other five main positions are all in the VOCALOID · UTAU (sound synthesis engine) area. They are mainly virtual idols, of which three”img-desc”> @ 傲视 在 俗世 上 Home
These 50 are all small and beautiful, with a second-dimensional attribute. Most people will not publish their works on other video platforms, such as Douyin and Kuaishou. Therefore, although these people have high fan quality scores, the Cass index is not high. Only three have a Cassian index greater than 700, and more than half are below 500.
If you love ACG and want to cultivate station B, learning these routines of the up master is undoubtedly effective. In small-scale partitions such as music, one or two explosion models + continuous output, it is not difficult to make a highly sticky account. However, due to industry and scale limitations, most of the main owners still use love to generate electricity.
For them, high quality fans are priceless. Little famous celebrities can use it to build a brand, and its role is similar to that of Xiaohongshu. Start-up brands can accumulate seed users and make the smallest viable products. In fact, you don’t need to worry too much about earnings. In this era, real and centripetal fans can pry a lot of things.
After all, Kevin Kelly once said that anyone who creates a work of art need only have 1,000 hardcore fans to make ends meet.
After analyzing the top 50 high quality fans, you can focus on the top ten again. Among them, 6 come from the music area, the number of fans generally does not exceed 200,000, and the number of contributions does not exceed 50.
Except for @ 正直 少年 李 发卡 ‘s main mixed cover area, the other five main positions are all in the VOCALOID · UTAU (sound synthesis engine) area. They are mainly virtual idols, of which three”img-desc”> @ 傲视 在 俗世 上 Home
These 50 are all small and beautiful, with a second-dimensional attribute. Most people will not publish their works on other video platforms, such as Douyin and Kuaishou. Therefore, although these people have high fan quality scores, the Cass index is not high. Only three have a Cassian index greater than 700, and more than half are below 500.
If you love ACG and want to cultivate station B, learning these routines of the up master is undoubtedly effective. In small-scale partitions such as music, one or two explosion models + continuous output, it is not difficult to make a highly sticky account. However, due to industry and scale limitations, most of the main owners still use love to generate electricity.
For them, high quality fans are priceless. Little famous celebrities can use it to build a brand, and its role is similar to that of Xiaohongshu. Start-up brands can accumulate seed users and make the smallest viable products. In fact, you don’t need to worry too much about earnings. In this era, real and centripetal fans can pry a lot of things.
After all, Kevin Kelly once said that anyone who creates a work of art need only have 1,000 hardcore fans to make ends meet.