Hema is pretty hot.
Editor’s note: This article comes from WeChat public account “Retail Boss Reference” (ID: lslb168), author Wan Degan.
Alibaba Group again … the organizational structure has been adjusted!
Today (December 19), Chairman of the Ali Group’s Board of Directors and Group CEO Zhang Yong (flower name: Xiaoyaozi) announced the detailed rules of Ali’s organizational structure this year through an internal full member email. This adjustment near the end of the year has already belonged to the major annual adjustment of the organizational structure of Ali, which has been in the past few years.
The timing of this organizational structure adjustment has been with Tmall Double 11 (November), Ali Investors Conference (September), Aliyun Yunqi Conference (October or September), Taobao Creation Festival (September) Or August), Ali ONE business conference (new and old years alternate), and become Ali’s annual fixed event. Based on yesterday’s (December 18) 2nd Ali ONE Business Conference, Zhang Yong’s summary of the results of Ali’s commercial operating system implementation over the past year, Ali’s future globalization, driving domestic demand, big data and cloud computing Strategically, it is to speed up.
The biggest part of this organizational restructuring has been implemented in “people”, and the key word is “unity”. Let ’s focus directly on:
First, Jiang Fan and Dai Shan, in addition to their respective roles as business group presidents, assumed the task of managing the group for the first time.
Among them, Jiang Fan, as the president of Taobao Tmall, the chief revenue department of Ali’s main e-commerce business, managed the advertising business of Ali’s mother business group. President Zhang Yifen reported to Jiang Fan. The purpose is for Taobao Tmall’s brand-size merchants to have a more integrated and unified relationship of “business + digital marketing” in terms of Ali advertising cooperation.
Dai Shan, in his capacity as president of the B2B business group, Ali ’s largest upstream industry chain basic business unit, managed the Hema business group. President Hou Yi (flower name: Lao Cai) reported to Dai Shan. Its purpose is to fully integrate Hema, rural Taobao, and smart agriculture with a unified and unified relationship between different business ends in a long agricultural business line. In particular, Hou Yi has previously been the president of the Digital Agriculture Division of Ali Group.
Second, the former Ant Financial CTO Cheng Li took over as the CTO of Ali Group, Zhang Jianfeng’s other positions remain unchanged, or there are other more important (how important? Although open your imagination) job arrangements, it is unknown . Cheng Li’s position transfer from Ant Financial to Ali Group is similar to the two-way switching of technical posts between Ant Financial and Ali Group by Hu Xiaoming.
Naturally, with the reorganization of Ali’s organizational structure, Jingxian Dong, chairman of Ant Financial Services Group, sent an internal email to all employees, announcing that Hu Xiaoming took over his previous position as CEO of Ant Financial. Others include Zhao Ying, the president of Flying Pig, and the appointment of the president of Ant Financial International Group.
Is the above arrangements related to people different? Yes youYou guessed it. This time, Xiaoyaozi announced the adjustment of Ali’s organizational structure and the adjustment of the post arrangement on people. The biggest change is that the two major business systems of Ali and Ant have completely merged. It’s really a break-up and break-up. It’s necessary now, it’s necessary.
The integration and unification at this moment is to make the entire Ali system more closely integrated. Just like Ali’s commercial operating system, it has integrated the Group’s 11 digital capabilities and concentrated on a systematic capability to output one-to-one to global brand merchants.
Xiao Yaozi emphasized the necessity of the integration and unification, he even integrated the “business, culture (values, mission), and organizational strategy”; Ali should ensure “one picture, one heart, one battle” This kind of parallelism is used. Only to achieve “more perfect integration” in Ali’s digital economy.
Why integration? Xiaoyaozi said that this is a strategic layout related to the basic trend of the group in the next 20 years. He needs all the Ali people to “link their fingers and connect their fingers.” There is you in me, there is me in you (but these eight words are not the original words of Xiaoyaozi).
The picture shows Dai Shan, partner of Ali Group and president of B2B business group (flower name: Su Quan)
Okay, here comes the question. This time, Hou Yi changed from reporting to Xiaoyaozi to reporting to Dai Shan. Some people have doubts, does this indicate that the Hema business group and Hou Yi are positioned at the group level, are they not …
Answer: Not at all.
Let’s first give an inaccurate example to accurately describe the mystery of the changes inside. It’s like a big leader today with a capable assistant secretary. The secretary followed the big leader for 4 years, and the big leader was quite satisfied. In order to further cultivate the future of the secretary, the big leader decided to decentralize the secretary to exercise locally. The secretary arrived at the place, naturally reporting directly to the big leader, to reporting to other leaders.
You said, is it important to cultivate people with big leaders? Or does it matter?
Hema has been in business for almost 4 years since the opening of the first fresh seafood store. After undergoing internal adjustments over the past year, Hema has greatly improved the stability of the overall situation and has reached the second stage where it can grow up alone. In addition, now the group wants everyone to have a “heart”, Hema must explore the future dividends of order-based agriculture in the upstream agricultural end, and also cooperate with the B2B business group’s village Amoy Agriculture’s uplink circulation link. That is, the uplink and downlink of Hema on the agricultural side, now it isThe stage of “one heart” with B2B business group.
This is a dual necessity of Hema’s self-growth and group mission. Therefore, Hema and Hou Yi turned to report on Dai Shan. Not only the business goal was to unify, but the reasons behind it were also quite unified.
If there must be another reason, it is the change of Xiaoyaozi’s own role and function.
Xiao Yaozi is now the chairman and CEO of Ali Group. Due to the differences in business attributes and time allocation between the two positions, Xiaoyaozi should theoretically reposition his work.
Box Ma is a new retail species project that he has personally established for a long time after he took over as CEO. Now 4 years have passed, Hema has grown a lot, and Xiaoyaozi has worked a lot. Xiaoyaozi is not necessary, and it is difficult to continue to take the role of CEO and personally participate in Hema’s business details.
So from the moment the organization structure is announced today, we can make a bold guess that Xiaoyaozi’s future role in the chairmanship of the board will be greater than the CEO position he has held for more than 4 years.
Jianxian Dong, just like the organizational structure adjustments made by Ant today, transferred him to the post of CEO of Ant Financial Group for more than 3 years and transferred it to Hu Xiaoming. He has served as chairman and CEO of Ant Financial Services Group for a year and a half (takes the role of chairman on April 9, 2018).
Xiao Yaozi has held two positions in the Ali Group for less than half a year. However, I believe that his current CEO position will most likely be handed over to a well-known executive of Alibaba Group in an unknown and yet another “adjustment” of the organizational structure.
Oh! By the way, after Zhang Jianfeng (Flower Name: Xingpi) stepped down as CTO, he has not arranged a new position yet!