This article is from the public number: Blackboard Insight (ID: heibandongcha) , author: black congregation, from the title figure: vision China
2019 is coming to an end, backLooking forward to this year, many major events have occurred in the education industry, such as teaching companies “escaping” from Beijing, Shanghai and Guangzhou, sinking to non-first-tier cities; Douyin Kuaishou B’s three short video platforms for cross-border education … For major events, Blackboard Insights conducted an annual inventory of 2019, taking you back to the most significant moments of 2019’s education industry.
With the saturation of the Beishangguang education market and the rise in labor costs, major education companies have begun to focus on non-first-tier cities. Compared with first-tier cities, the potential of non-first-tier cities is obvious: housing prices in non-first-tier cities are lower and labor costs are lower; more than 70% of the country’s population is in a sinking market, and the market size is huge; The economic development of the city, the proportion of education consumption in household expenditure is getting higher and higher, and it has huge consumption potential.
In terms of population, universities, and talent policies, cities such as Wuhan, Chengdu, and Xi’an have attracted many educational companies, such as ape tutoring, fluent education, and elite education. Behind the education company’s “escape from Beijing, Shanghai and Guangzhou” is a series of difficult problems such as high policy, cold capital, and technological research and development. “Escaping” is not the end. How to go after the “escape” is what the enterprise should pay attention to.
With the maturity of Internet technology, short videos have emerged in all major platforms, successfully occupying the fragmented time of modern people. After having huge traffic and users, whether it is Douyin, B station or fast hand, they have begun to talk about education. In March this year, Douyin took the lead in opening 5-minute long video permissions to some knowledge science accounts; October 17On the 30th, the Kuaishou Big Data Research Institute released the “ 2019 Kuaishou Education Ecology Report ”. The report shows that the cumulative production of educational short videos reached 200 million. On October 30, Bilibili launched paid courses in its app. Nearly 20 million people have studied at station B in the past year.
The three short video platforms of Douyin Express B Station and cross-border linkage with the education industry are not only the choices made by educational companies to reduce the cost of customer acquisition, but also reflect the increasing education needs of modern people. The cross-border combination of short video platform and education adapts to the characteristics of the social media era, and is more in line with the current user’s information intake habits. However, the short and fast characteristics of short videos are inconsistent with the requirements of deep learning. How to coordinate the relationship between the two requires a platform to seriously consider.
During the National Day this year, Weibo English was rumored to be poorly managed and unable to refund tuition fees and pay employees’ salaries. Several campuses in Beijing closed for business. Subsequently, Chengdu, Shanghai and other stores have ceased operations and employees have resigned. After that, EF Education, Allied Education, VIPKID, EBay, Shenzhen New Oriental, Midland English and vipJr successively issued announcements to receive Webb English students. Weber English was founded in 1998. As a company that has been established for more than 20 years, the building collapsed inevitably. Numerous colleagues came out to help, which can be regarded as a warm ending to the collapse of Weber.
With changes in China ’s demographic trends,This kind of demand is growing, and vocational education is beginning to take on the heavy responsibility of solving social problems and supporting industrial development. The State promulgated the “National Vocational Education Reform Implementation Plan” in February, proposing that vocational education and general education are two different types of education, with equal importance; on November 13, the Ministry of Human Resources and the Ministry of Education issued the “About Doing Well in Technical Institutes” Notice of School Enrollment Work, promoting technical colleges and universities to be incorporated into the unified vocational education admissions platform, guiding technical colleges and universities to expand the enrollment scale; on November 18, 14 departments, including the General Office of the Ministry of Education, issued “Vocational Colleges Comprehensively Launch Vocational Training to Promote Employment” Notice of the Entrepreneurship Action Plan …
The intensive introduction of vocational education policies means that the bonus period of vocational education has arrived. Does this mean that society is no longer so “biased” about academic education, and will people’s prejudice against vocational education be eliminated? The sentence in the Xinhua dictionary: “Zhang Hua was admitted to Peking University; Li Ping entered a secondary technical school; I am a salesperson in a department store: we all have a bright future”, and I can say it without joking in the future.
Universities have always been called “ivory towers” because people think that colleges and universities are places for academics, and they are simpler than society. But academic fraud has been hanging over colleges and universities like a cloud . On November 14, a doctorate who worked for Stanford University published a post on a foreign academic exchange online platform. / span> A paper that is the corresponding author or co-corresponding author is suspected of improper image reproduction.
On November 18, Cao Xuetao and some of the authors involved in the paper responded to the query. Three of them said that the paper did use the wrong picture. The Ministry of Education stated on November 22 that it has zero tolerance for academic misconduct. Shortly after, on November 29, Rao Yi, the president of the Capital Medical University, reported that three had faked a thesis. When the academic circle bursts into scandal, who should guard this “ivory tower”? Papers that record major discoveries and research.How to reduce and eliminate the appearance of academic misconduct requires the joint efforts of society and academia, and also requires scholars to treat research with a fist.
The development of technology has brought many conveniences to the lives of modern people. As the technology becomes more mature, the data required by high technology and the privacy data of users begin to test each other, and that boundary line has become ambiguous. On October 30, some students from Xiaoshun Town Central Elementary School in Jinhua, Zhejiang Province wore brain-computer interface headbands, which were widely questioned because they could score students’ concentration and transmit data to teachers and parents. The use of high technology to monitor students is not new. Prior to this, China Pharmaceutical University was pushed to the forefront by the use of face recognition systems in classrooms.
AI does make the teaching process easier, but is it really a good thing to overuse technology? Imagine that after habitually using monitoring data to look at students, after losing artificial intelligence, do you still know how to treat a living person? When students know that every expression and action of TA will be monitored, is TA doing what he really does, or is he just performing? Technology can be developed without boundaries, but the use of technology requires boundaries. Where does this boundary really need to be explored step by step by society and schools.
The negative events in the education industry in 2018 have widely entered the public vision. By 2019, the “run the tide” still surrounds the education industry. This year, more than 20 companies have gone bankrupt, closed, and ran.Including several companies that have been in business for more than 10 years. Some companies that have been in business for many years have not yet reached the end of their lives, and there are a few companies in the industry who are unable to “self-protect”.
But in today’s chaos in the education industry, when companies can no longer sustain themselves, is running the road really the best choice? Large and small companies go to the building overnight and lose not only one company, but also the user’s trust in the entire industry. Parents are now “both soldiers and soldiers” because they are afraid of being the one “lost.” If the company can prepare for the problem when it is not doing well, prepare solutions in advance, place employees and parents well, even if it can’t end, but it can be regarded as a good start.
If it is the highlight of e-sports in China, it must be the 2018 World Championship of the League of Legends S8. The rise of China’s e-sports industry actually has a long history. In 2016, the Ministry of Education added the “e-sports sports and management” specialty to the professional education professional directory of colleges and universities. However, due to the long-standing prejudice of the society for e-sports, this specialty It was not optimistic at the time.
By 2019, the Ministry of Human Resources and Social Security has released two new professions including e-sports operators and e-sports players, marking the beginning of e-sports rectification. Shanghai also issued 20 opinions in May this year to promote the healthy development of the e-sports industry. Under the policy dividend, it is not difficult to understand the rapid development of the e-sports industry. With policy and market forces, e-sports will usher in more highlights.
With domestic