Doing business with old logic is the most dangerous thing.
Editor’s note: This article comes from WeChat public account “ Tech Planet “(ID: tech618), author swing.
In 2019, opportunities and risks still coexist. But unlike in the past, this “winter” seems extremely cold.
According to IT Orange’s new economy “dead” company database, as of December 6, 327 companies will be closed in 2019. Compared with the 458 companies that closed in 2018, although there are 131 fewer in number, more well-known startups have fallen.
Taojiji, Panda Live and other unicorns born in the Ponzi era fell into the cold current transmitted from the secondary market to the primary market.
Tech Planet (WeChat ID: tech618) sorted out the typical thunderstorm companies in 2019 and found the reasons for their thunderstorms: there was an aggressive expansion in the winter, but no clear profit model was explored when the air vent stopped , As well as mismanagement of the company’s internal operations, strategic decision errors, etc.
How far into the past can be seen, how far into the future can be seen. Looking back on this year, summing up the success or failure behind these thunderstorm companies is to better start next year.
Finished in the cold winter, the flow of funds breaks
Company: < strong> Taojiji
Thunderstorm time: December 2019
In the early morning of December 9, Taojiji issued an announcement entitled “Efforts have not been made.” Founder and CEO Zhang Zhengping officially announced, “Because the funds could not be received on time, we have to announce this round of Taojiji. Restructuring failed! Next the company will seek bankruptcy liquidation or bankruptcy reorganization. “
Zhang Zhengping is now out of touch, the building is collapsing, and the billions of yuan in arrears of the merchants cannot be repaid. Waiting for these ordinary people is a path of weak debt collection. Born in 2018 and died in 2019, Taojiji’s life is short, but the previous signs have hinted at this tragic end.
Company: < strong> Taojiji