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Centre and key points

▪ Bezos has a weird temperament, but this does not prevent him from becoming a senior executive of many companies when he was young, and then starting Amazon in one hand;

▪ To some extent, the Amazon company is based on a mathematical error, but its development is also very rapid;

▪ The idea of ​​a “million store” has long been rooted in Bezos’ heart, and the credo of customer first is the cornerstone of Amazon’s great success.

Similar to Apple’s founder Steve Jobs, Jeff Bezos, the head of another Internet giant in the United States, is also a weird and even bitter person.

It stands to reason that Bezos created the prestigious Amazon Empire in one hand, and the vision and structure should be quite ambitious. But in fact, Bezos is a true micro-manager. For example:

• He keeps coming up with new ideas, but he is relentless in not being able to strictly enforce company standards;

• He always does everything possible to provide Amazon users with high-quality goods and services at the lowest price, but he is very mean to his employees, such as requiring employees to pay parking fees and providing employees with stocks Pitiful too;

• When he is angry, he likes to say, “Wait 5 minutes.” Then his anger will disappear like a tropical storm. But on the other hand, he often angered Amazon executives for the details of the company’s operations.
  

  In addition to managing special details, Bezos often makes signature laughs. He laughed abruptly, and made a breathtaking long cry as he leaned back. His eyes were closed, and the sound in his throat resembled the pleasant roar of a walrus and the roar of a power tool.

  This kind of laughter often comes suddenly, but it’s not funny at all. His laughter interrupts the conversation and sometimes makes people forget the purpose of finding him. Therefore, Bezos’s laughter was somewhat mysterious, and the people around him felt puzzled by it. Few people want to hear such a full-bodied laughter that even Bezos’s family can’t stand it.

  Amazon employees are basically familiar with Bezos’ laughter,Several of them thought it was more or less intentional-Bezos used laughter as a defensive weapon. Former Amazon Chief Information Officer Rick Dahlzel said bluntly: “You definitely understand that this laughter can be distracting and exhausting. He is punishing you.”

  However, it is also Bezos, a weird and bitter man, who led Amazon from a humble company to a market value of more than $ 860 billion in a way that is not understood by most people. scale. Since listing 22 years ago, Amazon’s stock has achieved a return of more than 1,000 times (the stock issue price is $ 1.73, the current stock price is more than $ 1,740), and the internal rate of return (IRR) is as high as 36%. It is no exaggeration to say that this is the myth of wealth creation that is unique to the Internet era.

  

  Jeff Bezos and Bill Gates

  From the perspective of external evaluations, Amazon collects thousands of users and is regarded as a nail in the eyes by colleagues in the industry. Even company names have been included in business dictionaries, but they are not beautiful words. In the dictionary, the term “Amazoned” means: “Traditional companies can only stare at a upstart website from Seattle-Amazon-to snatch all customers and profits.”

  Perhaps Bezos’s achievements today are doomed as a teenager. When he graduated from high school, he had bizarre ambitions. In his hand-crafted graduation speech, Bezos quoted the opening title of Star Trek: “The universe is the ultimate boundary.” He also talked about how to create an eternal human settlement on the orbiting space station. The dream of saving mankind while turning the planet into a vast nature reserve. Looking at it this way, perhaps the “blue origins” of commercial space companies is what Bezos really wants to build.

  Bezos’s high school girlfriend Ursula Werner said in an interview in the 1990s: “No matter what the future holds for Bezos, he will be sitting on a huge fortune, and it would be impossible to achieve him without a dream When the reporter asked Bezos exactly what he wanted, Werner replied: “The purpose of making so much money is to explore space.”

  However, Bezos, who has a big dream, is extremely low-key. In the interest of the company, Bezos looks shrewd and cautious. He kept secret details of his plans, always trying to figure out ideas and intentions alone. In the west