This article is reproduced from the WeChat public account Deep sound (ID: deep-echo) , author: Zhao.

Similar to Apple’s founder Steve Jobs, Jeff Bezos, the head of another Internet giant in the United States, is also a weird and even bitter person.

It stands to reason that Bezos created the prestigious Amazon Empire in one hand, and the vision and structure should be quite ambitious. But in fact, Bezos is a true micro-manager. Example:

  • He keeps coming up with new ideas, but he is relentless in not being able to strictly enforce company standards;


  • He always does everything possible to provide Amazon users with high-quality goods and services at the lowest price, but he is very stingy to the company’s employees, such as requiring employees to pay parking fees and providing employees with less stock Pitiful;


  • When he is angry, he likes to say, “Wait 5 minutes.” Then his anger will disappear like a tropical storm. But on the other hand, he often angered Amazon executives for the details of the company’s operations.

    In addition to managing special details, Bezos often makes signature laughs. He laughed abruptly, and made a breathtaking long cry as he leaned back. His eyes were closed, and the sound in his throat resembled the pleasant roar of a walrus and the roar of a power tool.

    This kind of laughter often comes suddenly, but it’s not funny at all. His laughter interrupts the conversation and sometimes makes people forget the purpose of finding him. Therefore, Bezos’s laughter was somewhat mysterious, and people around him felt troubled by it.solution. Few people want to hear such a full-bodied laughter that even Bezos’s family can’t stand it.

    Amazon employees are basically familiar with Bezos’ laughter, and several of them think that this is somewhat intentional-Bezos uses laughter as a defensive weapon. Former Amazon Chief Information Officer Rick Dahlzel said bluntly: “You definitely understand that this laughter can be distracting and exhausting. He is punishing you.”

    However, it is also Bezos, a man with a strange and bitter temperament, who has led Amazon from a humble company to over 860 billion in a way that is not understood by most people The size of the dollar market cap. In the 22 years since listing, Amazon’s stock has achieved more than 1,000 times of return (the stock issue price is $ 1.73, the current stock price is more than $ 1,740), and the internal rate of return (IRR) is as high as 36% . It is no exaggeration to say that this is the myth of wealth creation that is unique to the Internet era.

    Jeff Bezos and Bill Gates

    From the perspective of external evaluations, Amazon collects thousands of users and is regarded as a nail in the eyes by colleagues in the industry. Even company names have been included in business dictionaries, but they are not beautiful words. In the dictionary, the term “Amazoned” means: “Traditional companies can only stare at a upstart website from Seattle-Amazon-to snatch all customers and profits.”

    Perhaps Bezos’s achievements today are doomed as a teenager. When he graduated from high school, he had bizarre ambitions. In his hand-crafted graduation speech, Bezos quoted the opening title of Star Trek: “The universe is the ultimate boundary.” He also talked about how to create an eternal human settlement on the orbiting space station. The dream of saving mankind while turning the planet into a vast nature reserve. Looking at it this way, perhaps the “blue origins” of commercial space companies is what Bezos really wants to build.


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