“The community, like other Internet products, must change and keep up with the times.”
Editor’s note: This article comes from the WeChat public account “ Geek Park ” (ID: geekpark), author Song Desheng.
No one expected that the product that Chen Rui used to compare B station was Taobao.
In 2003, when Chen Rui first started using Taobao, one of the hottest products on Taobao was a second-hand computer. Because the computer penetration rate in China was not high at the time, most Taobao users were geeks who liked computers. After more than ten years, Taobao has become a “mighty Taobao.”
Chen Rui said the same is true for station B. Ten years ago, the newly born Station B was just a two-dimensional community, but now, Station B has more than 7,000 cultural circles, more than 8 million tags, and countless high-quality videos attracting more than 100 million active users in B Find what you like on the site.
“The community, like any Internet product, must change, it must evolve, and it must keep pace with the times.”
During the evolution process, problems will appear one after another.
In the business world, people want to know how station B can quickly monetize their high-quality, high-viscosity users?
In the community, users want to know if the increasingly good-looking financial report will change this “little station” they linger on?
There are followers of community products. The entire Internet circle wants to know, what are the secrets of success behind station B’s good community?
At the scene of IF X in Geek Park Innovation Conference, Zhang Peng threw these questions to Chen Rui. Chen Rui, who makes infrequent appearances, responds one by one. In this interview, there is Chen Rui’s review of the past ten years, his in-depth thinking on community products, his mental journey of exploring the business model of station B, and his own expectations for the next decade of station B.
