There is no end to social.
“Online Dating is the only way for strangers to socialize. The ultimate guide is‘ Add a WeChat ’.”
In the past, such views were mainstream. Human nature is the sum of all social relations. The advent of the Internet has allowed this social relationship to unfold at a tremendous speed. As an efficient tool, WeChat has precipitated most social relationships. The emergence of Momo and Tantan cannibalized strangers.
Many entrepreneurs use stranger social networking as an entry point, constantly repeating functions and simply optimizing the interface. They have not found new requirements, new outlets, or even online Dating, let alone in the social field Take a portion.
Although most social products are overwhelming, if we continue to look at the social industry with our original point of view, it will seem a bit arrogant and lazy. Another phenomenon is that this year’s social market is very lively. Internet giants such as Alibaba, ByteDance, Baidu, JD.com, and NetEase have successively launched social products. As a social hegemony, Tencent has recently issued continuous encounters with friends, echoes, and cat calls Seven social products, some people found that many of these products and Soul have similar functions. Represented by Soul, more and more social upstarts have emerged in front of more people.
We may be able to keep asking questions:
Where are the social opportunities?
Does the relationship between different generations change with the development of technology and society?
Are our social needs and relationships fully met?
Is intergenerational a topic worth discussing?
Humans are social animals. The essence is to solve the dialogue with the world and dissolve the feeling of loneliness. Since the essence remains the same, discussing whether intergenerational is meaningful, everyone has read Jiang Jie’s “Yu Meiren · Tingyu”.
The young man listens to Yu Ge upstairs, and the red candle faints. In the middle of a strong boat listening to the rain, Jiang Kuoyun is low, and the broken goose is called the westerly wind. Now listening to the monk, I have already starred. The sorrow and joy is always ruthless, and it drops to dawn before any order.
“Listening to the rain”, in the ancient times, the sadness and joy of the same person at different times in their youth, adulthood, and old age are reflected in the sound of the rain, and they feel completely different. “I want to buy sweet-scented osmanthus with wine, but it’s not the same, the youth tour” also expressed the same situation, no longer the heroic spirit of the youth.
Therefore, intergenerational is always meaningful and there is always opportunity. The essential needs of people haven’t changed, but the same person’s feelings at different time stages vary greatly. It is conceivable that people of different generations solve loneliness in different ways, and need different products to meet the needs of young people. With the rapid development of society, even if the underlying needs of the bottom have not changed greatly, with the advancement of science and technology, social development, and changes in people’s ideas, generations have products chosen by generations.
Many non-young people or young peopleFor lower products, user data is falling. Only a high proportion of young people’s products will grow. Many things are undergoing intergenerational changes. For example, young people are now pursuing personalized brands and products. To win the love of the next generation, you need to find new product trends.
According to the Mob Research Institute’s “Post-85s, 95s, and Post-Crowd Insights White Papers”, 18-24-year-olds post-95s are the new growth force of China Mobile Internet users, with a total number of nearly 200 million, accounting for 15% of China’s total population. The characteristics deserve our careful study. With the rapid development of China’s economy, the increasing degree of mobility and informationization, and the widespread popularity of education, people have become increasingly lonely and have a spiritual pursuit. Especially for post-95s and post-00s, the need for in-depth communication companionship is becoming increasingly apparent.
After 95 and after 00 have the following characteristics:
I feel more lonely
Pursue yourself more
Interested
Internet active people
Post-95 loneliness is stronger than in the past, and I hope to socialize with my peers. After 1995, they have experienced tremendous pressure for further studies and academic burdens, or they are about to enter the workplace and become North Drift and Shanghai Drift. Faced with the huge living pressure in big cities and the re-establishment of social circles, the loneliness of empty-nest youth is difficult to resolve. Due to the limitations of the region and daily social interaction, real dating is restricted. According to the “Gen Z Social Report” released by Soul, more than 70% of Gen Z users have a narrow circle of friends, and nearly 89% of users hope to expand their circle of friends through social software.
In addition, the ten years of rapid development of mobile Internet, from 2009 to 2019, just covered the growth period of this group of young people.
With the economic development of Chinese society, the post-95 life is superior to the previous generation. In family education, parents are also willing to listen more to their children’s opinions, so the whole will appear as a Gen Z crowd and pursue themselves more. .
The information age has also opened up more areas of interest. As a generation who grew up on the Internet, their daily entertainment is basically in the virtual world, but real life is narrow. They are both consumers of entertainment content in the virtual world and active creators. According to the “Generation Z Social Report” released by Soul, about 40% of post-95 users as Internet aborigines spend at least 6 hours a day online. The information age has opened up more horizons for young people, and is more tolerant of new things.
Strangers only have a way out?
Many people think that stranger social is hormonal social, there are no other possibilities. This is a very narrow understanding. It can be considered that stranger socialization may be due to gender, but the final form is not necessarily hormonal socialization.
The purpose of strangers socializing is to eliminate loneliness. Gender is an important way. But there are many ways to achieve this.formula.
For example, when you are playing QQ when you are young, stories like “Light Dance” and “Waiting for Rose” are not full of hormones, but also love and beauty. At that time, you may start from the perspective of knowing the opposite sex, and hope to be accompanied. You shared and interacted in QQ, gained a lot of friends, met more people, and they spent time with you for different periods. Time.
In addition, loneliness is a eternal proposition of human beings, and there are many ways to accompany it. Some people hope to solve it through social appointments; some people want to show their social capital, such as talent, value, money, to get more attention or to form a different relationship for the final development; some people want to see a larger world outside, because Ta You ca n’t see these in the real world; some people treat strangers ’social purely as tree holes because of the pressure of acquaintances’ social interaction.
But as you get older, as your income is getting higher and higher, you have less and less time, you are more and more direct, and you do n’t understand young people. They will inadvertently seem to ignore the needs of some groups, such as young people, such as people who seem to be less successful in real life. They have a lot of time, they have a lot of energy, they have a lot of interest, and they search for ways to accompany.
Xiao Cao in Shanghai, the company recently shut down the computer after working overtime during the layoff period, and exhaustedly returned to his residence. He met a taxi driver in Soul to accompany each other to relieve the recent pressure; Xiao Chen, who was in college, When writing homework, often turn on voice matching to connect strangers in the distance, but do not speak. Xiao Chen said that she felt that someone was doing her homework with her and was not alone.
I have to say that Soul, who has been imitated, at least satisfies the desire to show himself, see a larger world, and release pressure after 95.
How to achieve true deep communication?
For the post-95s who have grown up smoothly, due to the misery of various social roles in reality, nothing is more important than being a real self. Post-95s tend to look for truth in virtual society. Reality is not only true in information, but also obeys the heart. Users hope to release their true interests and hobbies in virtual society, to reflect a higher degree of true self, and to recognize fellows.
Most social forms in the past cannot effectively solve the problem of loneliness.
First, acquaintances socialize, can communicate with a large number of familiar people, and precipitate relationships. However, social reality is highly utilitarian and social pressure is too great. In China, WeChat has turned on visible features in January. Social stress has also been proven abroad. On November 11, Instagram CEO Adam Mosseri announced that Instagram would hide the like feature. Facebook has also implemented a policy of hiding likes for Australian users after Instagram. From these changes, we can see that people are facing strong social pressure.
Second is the face valueSocial networking featuring strangers is generally based on geographical location and can quickly expand the circle of friends, but most of them are due to the purpose of the user and the quality of the user is uneven. It seems that there are many choices but the cost of selection and communication is high. In many social software, a lot of fake users who have produced or sold for marketing purposes have been formed.
We often come across such situations in our daily lives. We obviously talk to people, and afterwards we always feel wrong, meaningless, and unable to get resonance. In these social modes, post-95s can’t find people who can talk to themselves efficiently, although seemingly lively, the spiritual and emotional needs have not been well met.
In the preface of Liu Zhenyun’s “Top Ten Thousand Sentences”:
“All plot relationships and character structures, all community organizations and families in harmony, and even sexual love, are able to talk to each other, can the words touch the soul, provide warmth, resolve conflicts, Stimulating sexual desire. “
Loneliness is an innate problem for everyone. Seeking identity and loneliness is accompanied by a lifetime. Everyone hopes to have the same emotional connection. Compared with utilitarian acquaintances, this emotional connection is currently not. Not well satisfied.
The gradual maturity of big data and AI technologies has given birth to the rise of Soul. Launched in November 2016, Soul provides a true social experience for tens of millions of young users. Soul allows users to get rid of the bondage of acquaintances’ social relationships in reality, without solidified identities and personal settings, freely recording their real mood moments in a virtual space, communicating with friends who agree with the three perspectives, and communicating in an equal and kind-hearted community , Stress-free socialization, feel the warmth, and gain the beauty of understanding.
Soul promotes the user’s “soul model”, and pushes friends with consistent three perspectives and high similarity. After the user is registered, the system will guide the user to perform a soul test, and the user can find their own planet. In a stress-free social environment, users have a high degree of openness to the test and the authenticity of the data is high. The results and content recommended to users can naturally be recognized, forming a virtuous circle.
Highly matching users will be recommended on each other ’s square homepage, and users ’preferences for content sharing and content consumption on the square, such as likes, comments, active browsing, etc., will enrich user portraits, thereby continuously improving matching Accuracy improves social efficiency and meets users’ communication and emotional needs.
What is the status of real young people?
According to the “Gen Z Social Report” published by Soul, more than half of young people record their lives and moods on Soul. According to statistics, post-95 users’ posts contain a large number of artistic labels, such as photography, movies, and guitars. After 1995, users have a large number of cute pets, cats and dogs have become just needed by young people. In addition, animation is also a hot topic on Soul. Talented young people have created many excellent dubbing works.