On December 23, the corporate WeChat 2019 annual conference was held in Guangzhou. At the scene, the corporate WeChat team announced in the latest version to upgrade the group chat function, open the internal circle of customer friendliness, and launch high-efficiency collaboration tool packages and other heavy capabilities, to further strengthen the corporate WeChat and WeChat ecological interoperability.
In fact, the corporate WeChat values are the embodiment of the entire Tencent belief and technical ethics.
Tool or platform?
Tieming Huang, vice president of Tencent’s WeChat business group, explained his views on the WeChat argument about tools and platforms. “In the digital age, information efficiency is an important variable for enterprise productivity. Enterprise WeChat is first and foremost an important tool for Tencent’s industrial Internet.”
Tieming Huang, Vice President of Tencent WeChat Business Group
As a corporate collaboration tool, version 3.0 of the company addresses issues such as inefficient communication, lack of discussion content, and security management of corporate permissions: “meetings”, “schedules”, “micro-documents”, “micro-disks” , “Specify reply”, “Process later”, “Quick open in chat” and other office functions.
Employees can send collaboration invitations to colleagues from Tiannanhaibei, which greatly saves the time cost of communication and coordination. And, through a corporate micro-credit audio or video conferencing function, a conference that can accommodate up to 25 people is held. During the meeting, users can also present documents in real time on the company’s WeChat and mark key content at any time to make the meeting more efficient.
In order to help users process more information in an orderly manner in a shorter period of time, through the “conversation mark” function, users can star unresponded messages, focus on processing during free time, and select a message to reply , Make the dialogue echo before and after the dialogue; switch collaboration tools in the chat interface, quickly view related information, and handle multiple tasks at the same time.
Wechat in Productivity Tools”File” function supports multiple people to edit the same document at the same time. Documents that used to be circulated and filled by multiple people can now be edited online by everyone, making collaborative office easier. In addition to documents, Enterprise WeChat 3.0 also provides a new File storage tool-microdisk, each user has their own storage space and supports the creation of shared storage space. Users can upload work files to the microdisk, allowing the files to synchronize the latest version of the files in the cloud in real time.
Lin Li, Product Director, WeChat
This coincides with the concept of Zhang Xiaolong, “Only tools are the friendliest to users, and they really make sense to users. WeChat has always strived to do one thing, that is to treat every user As his friend. “
But the tools are low-level, and the platform is also following the trend.
Enterprise WeChat covers more than 50 industries, more than 2.5 million real enterprises, and more than 80% of China’s top 500 companies. It aims to help enterprises complete temperature services and will definitely generate some platform-based content and functions.
Lin Li, Product Director of Enterprise WeChat, introduced at the conference on December 23 that Enterprise WeChat 3.0 brings a more complete “people as a service”, which is mainly divided into three parts: customer contact, customer group, and circle of friends.
Customer Contact
The authenticated identity and customer information are deposited to the enterprise, applet & payment. Employees can get identity authentication in the company’s WeChat, including information such as company name, job title, and professional avatar. Customers added through corporate WeChat are managed by the enterprise and assigned to other employees after the employee leaves. At the same time, corporate WeChat has also inherited various capabilities of WeChat, such as applets and corporate payments, which can be directly passedCorporate WeChat provides customers with professional services.
Customer Group
Certified identity, group management, and hundreds of people. The company ’s WeChat upgraded its customer base from 20 to 100, but set a threshold for upgrading the customer base: the number of customers added by members uses corporate WeChat every day The number of employees is greater than 50. If you meet the above requirements, you can upgrade your customer base. Every WeChat customer who joins the group will become a customer of the enterprise and be managed by the enterprise. When the employee leaves, the customer group of the departing employee can be assigned to other employees.
Friends Circle
The enterprise can be managed and configured. The company’s WeChat has added a circle of friends function, and employees can send content to customers’ circle of friends. The circle of friends needs to be confirmed by the official WeChat official review of “whether the company is authenticated”, “the number of employees who log in to WeChat every day”, and “the number of customers added by members”.
Enterprises can also manage the customer circle of employees and set which employees can use these functions. They can also uniformly create the content that the circle of friends needs to publish, one-click distribution to employees and develop customers, and you can view all the content that employees have posted. Interaction with customers.
So, some reporters and teachers at the scene judged that in the future, the enterprise WeChat circle of friends may become another strategic new content platform after the public account and short video. The operation of corporate WeChat friends circle content will also become like operating Weibo content: the quality of content directly determines the attractiveness and stickiness of corporate WeChat signals to users, and its future realization potential.
Tieming Huang, Vice President of Tencent WeChat Business Group
No doubt,It’s all done under this big framework. We also communicate and coordinate with various industries and departments, which are all done together.