A new opportunity for film marketing, exchanges in the circle of friends will enhance the social attributes of the film. target = “_ blank”> Make a movie together “(ID: yiqipaidianying), Author / Lu Shiming.
Wechat APP has undergone a major update on December 23. In addition to the new permission setting mode and picture recognition function of the circle of friends, the most interesting feature update may be that the comments of the circle of friends can send dynamic pictures. The Tu parties seemed to see a new battlefield.
In fact, the frequent interaction in the circle of friends is a bit contrary to the “father of WeChat” Zhang Xiaolong has always adhered to WeChat’s product concept of “use and go”. He clearly stated on WeChat night this year that the user’s time is not what WeChat pursue .
Being able to comment and send pictures in the circle of friends may be a long-awaited dream of many netizens. For the film industry, he may also mean opening up a new battlefield.
New opportunities for movie marketing, Friend circle exchanges will enhance the social attributes of movies
At noon on December 23, WeChat released a new version 7.0.9 on the iOS side. In terms of future development and ease of use, “message reference” is undoubtedly very useful for many WeChat deep users, but the public has been waiting for a long time. Small feature: The circle of friends can use emoticons to comment (including GIF images), which is regarded by more friends as the most sincere update of WeChat, and the WeChat Android version is in the 7.0.10 test version to support friends Circled map comment function.
In addition to the emoticons commented by the circle of friends, this update of the WeChat circle of friends has also realized the major move of 30 seconds in video length, from 10 seconds to 15 seconds to 30 seconds. It can be seen that other short video platforms are for the development of WeChat teams. Influence of ideas.
“There is a feeling that all user interaction software is becoming more and more similar now. In fact, I think this is very good. Everyone unified the good advantages. For users, all netizens can Get used to it best. “
Talk to a friend who is doing marketing promotion to see if the WeChat update has any impact on the promotion. His eyes flashed, and he seemed to be smelling new opportunities. The facts also proved that a wave of related marketing actions are continuing. Come.
In fact, pictures in the comment area have long been used in other software, whether it isShopping or Weibo, this has become a more mature way of communication, but unlike other platforms, WeChat users and interaction methods are more direct.
This year can be regarded as the first year of short film and live video marketing. The new model and method will inevitably bring higher attention. Short video is also regarded as a more successful film marketing model. Live ticket sales, to some extent, are seen as a sign that traffic can still be converted into box office.
Compared with these functions, the trust and dependence of communication between WeChat users will be higher. Private chat naturally has absolute concealment, but the battle map between the circle of friends is more than that of other platforms or apps. Interest, engagement and attention are more stable.
Think about it. In the past, the content and spirit that can only be expressed through a large paragraph of text, now only needs a small emoticon package. At the same time, this is convenient, fast and easy for movie announcement. Sinking directly is more convenient than previous publicity models.
It usually takes 3 days or more than a week to make a poster that can show value in the circle of friends, but the production of emoticons may only take a few minutes. A large number of emoji making apps can be quickly used even by a computer .
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Fast and convenient is very important to the rhythm of film and television marketing. Who can do it as soon as possible, master more user habits, and explore more effective, reasonable, and visually comfortable layouts. The first mover in film marketing.
New features in the circle of friends to brush the screen, The best way for young people to release their emotions
After the function was updated on WeChat APP, netizens teased that everyone’s battlefield could finally be transferred to a more familiar and open circle of friends.
< / p>After the function was updated on WeChat APP, netizens teased that everyone’s battlefield could finally be transferred to a more familiar and open circle of friends.