Source of the header image: Figure Worm Creative
The news of 5G cooperation between SVA and State Grid quickly fermented in just a few days. Various analyses and comments finally pointed to a word that is both recognized and full of unknown and variable: change.
Why is the word “change” defining 5G? Why not “revolution”?
Because of the revolution in mobile communications, it started from the moment China issued its 3G license a decade ago.
Recently, with the termination of CDMA and mobile 3G by telecommunications, the mission of “China Unicom’s 3G network withdrawal” has been continuously speculated.
Although WCDMA once served as the main force of Unicom’s 3G voice (including high-definition voice) and data services, the current 4G life and 5G The initial stage is still playing a role, but many Unicom users have begun to receive invitations to upgrade to VoLTE 10010 SMS without changing tariffs.
Under the general trend, the gradual withdrawal of 2G / 3G can make its frequency resources play a more important value on 5G.
In the early days, the iPhone, which was on fire, ranked third in the global smartphone market. (5.3%) , the first two are “2G boss” Nokia (45.2%) and BlackBerry (13.4%) < / span>. (Gartner data)
Most consumers holding feature phones are full of curiosity and expectation for 3G-enabled mobile Internet, video calls, online music, and games.
In an Oriental Morning Post in November 2008, a report on China Unicom stated: “Yesterday, China Unicom appeared at the Shanghai Industrial Fair with a variety of 3G application services. Among them, mobile TV, Internet card, mobile music, mobile Internet Such as the four most profitable 4G services. At the same time, Unicom exhibited a total of 20 WCDMA terminals from Nokia, Motorola, Samsung, Sony Ericsson, Huawei and LG. These brands are the mainstream global suppliers of WCDMA mobile phones. ” p>
Although the experience of mobile 3G users is relatively “frustrated” (In April 2008, when TD-SCDMA was put into commercial trial, there were only 8 terminals launched in the market at that time. There are only a few manufacturers) , but in 2011, TD-SCDMA terminals have reached hundreds of models, but the most fashionable and powerful 3G terminals are still in the WCDMA industry, including later China Be the first iPhone to cooperate with China Unicom.
For China Telecom, the “new mobile communications player”, after launching the “Tianyi 3G” brand, it began to extensively cooperate with mobile phone manufacturers to build the Tianyi industry chain. As of 2011, its cumulative sales volume exceeded 10 million units. Created a new sales volume of 2 million units.
It is also started by Tianyi. Thanks to the strong push from operators and mobile phone manufacturers, 3G smartphones of “big screen” and “thousand yuan” have become popular, and 2G feature phones have begun to be eliminated quickly.
It can be said that the smart big screen and APP in the 3G era have reshaped the mobile communication industry chain. Service providers, service developers, software developers, content developers, content providers, service providers and after-sales services. Various roles have joined in.
It is also from this time that Internet companies have come to the forefront with APPs that have a good user experience and convenient payment. Weibo and WeChat, which have been rapidly developing since the 3G era, have completely replaced the operator’s SMS and its mobile Internet. Attempts such as “Flying”, the full rise of mobile payment, video apps, and online games in the 4G era have made operators with large volumes and inflexible steps fall into “pipe roles.”
So in the 5G era, can operators still take the lead in 5G + industries?
Obviously, operators expect so. Otherwise, the three operators would not release the “5G +” brand at a high profile when the 5G license is issued.Cooperation from various industries. China Mobile also recently released a white paper on 5G + Industrial Internet. It plans to create 100 5G application scenarios and launch 100 5G demonstration projects for 14 key industries including Industrial Internet and smart energy.
But the truth is cruel. Operators in the toC market that have been frequently crowded out by Internet companies to face the toB market also face considerable challenges. In the “Industrial Internet Innovation Application Cases 2019” recently published by the National Industrial Information Security Development Research Center, only one of the 35 industrial Internet platform typical application cases and 10 cross-industry and cross-domain platform application cases related to the 5G phase. Combined case.
It is the operator ’s will to create “5G + Industrial Internet”, but it seems that “Industrial Internet + 5G” is also becoming a trend in the industry and large enterprises. 5G + Who is the protagonist and supporting role?
With China Radio & TV + State Grid entering 5G, the industry is also waiting to see if it will cause a huge change in the pattern of telecommunications operators.
As a Beijing Post expert predicts, the cooperation between Radio, TV and State Grid does not rule out the feasibility of accelerating the merger of China Unicom and China Telecom. Will be greatly impacted.
But everything has yet to be confirmed.
Since 3G, 5G is not a new beginning. It not only tests the technical capabilities and market resources of the industry chain, but also tests the accumulation of experience and overall perspective of the roles of all parties.