In the second half of the live broadcast, everyone had an exclusive advantage over PK.
Both the live broadcast platform and the guild want to be deeply bound.
On December 24, an employee of Baixiu Media Association learned that Douyu has recently invested in the Association. Enquiry companies found that Douyu did invest in Changsha Baixiu Network Technology Co., Ltd., which belongs to Baixiu Media, with a subscription amount of 299,000 yuan and a shareholding ratio of 13.01%.
Baixiu Media has popular anchors such as cabbage mm and Xiaoshenshener. Their attention on betta is 387,000 and 1.758 million respectively. In the 6th anniversary fish music festival held by Douyu this year, Both won the first and second place in the Xingyao Division.
For Douyu, signing a guild in time and binding it in depth can reduce the risk of anchor hopping and reduce the cost of grabbing people. Although the big anchor can bring huge traffic to the platform, the cost of signing is not low. Feng Timo, a sister of Betta Fish, recently moved to station B and signed an exclusive agreement. Some insiders said that the signing fee is at About 50-60 million yuan. But for the platform, the shoulder and waist anchors are the main force of the platform, which is why the platform wants to have a deep binding with the guild. It can strengthen the control of the guild and the celebrities.
As for the guild, they can also get official endorsement and get more resources. A founder of the Douyin Head Association once told them that they wanted to get investment in the platform. These guilds and anchors do not hesitate to express their desire to deeply bind with the platform.
Today, Douyin, Quick Hand, and Battle B have begun the layout of live broadcast, and the latter is still in the development period. Many industry insiders have indicated that live broadcast will become the next focus of station B. This is also an important reason why station B recently won the three-year copyright of the “League of Legends” S series and signed a contract with Feng Timo. An employee at station B previously confirmed the amount of 800 million yuan in copyright for “League of Legends”.
The live broadcast platform is still fiercely fighting, and it is becoming the norm to grab someone’s place. Earlier, it was mentioned in the article “Dtreme Tone to open the grabbing war” that Douyin and Quick Hand are grabbing food from each other’s bowl, not only grabbing users, but also grabbing people. Nowadays, this situation is not limited to Douyu and Kuaishou, it is also what all the platforms that want to do live broadcast are doing.
The Investment Association has also become a new way for the platform to win chips for itself. Insiders from companies such as Quickspot and Station B have revealed to them that they are also considering investing in the Association, but they are currently on the sidelines.
Investing in a guild and signing an exclusive cooperation agreement can give the platform a differentiated advantage. For newly entered live broadcast platforms, just distributing content will not bring them more traffic. In the second half of the live broadcast, the bigHome has exclusive advantages in PK.
Picture source: worm creative