It is impossible to run a small town with a quick-money mindset.
In 2016, the country ’s policy of building characteristic towns has just landed, and real estate developers are rushing to enter this wave of construction torrents. They have their own set of logic in terms of model, resources, and positioning. Town styles also vary.
Three years later, in November 2019, the National Development and Reform Commission announced the elimination of 419 “problem towns” for rectification, revealing the most realistic aspect of town construction: some towns have been deserted and disappeared; some Stayed, survived; some are still lively, attracting people to consume.
Among developers, Vanke is also an active participant in the construction of small towns, but Vanke has remained calm and cautious about this new field. It has not pursued scale and development speed, and has also distinguished the town business from real estate in terms of financial indicators. Logic of high turnover and quick money for development projects.
The number of small towns built by Vanke is small, and the pursuit is to survive and live well. In the Beijing area, Beijing’s “Vernon Town” is a typical case. Vernon Town is located in Miyun District, 70 kilometers away from the urban area of Beijing. Previously, Miyun District was not a “blessed land” for real estate development, because it has only the most well-known “Miyun Reservoir” and reservoir fish, and was therefore positioned as Beijing ’s ecological conservation Area. In 2018, Beijing ’s 16 districts and counties ranked Miyun in 13th place, and the growth rate of investment in fixed assets was only 8.9%.
In 2017, Vanke decided to dig deep into the clouds and start the construction of “Vernon Township”. Before the comprehensive protection began, it obtained the right to operate the last developable plot in the water conservation area and got on the last car. .
Looking back, this land is extremely precious. A location suitable for building a small town is a good start for a successful project.
First, Miyun’s natural resources are good. Miyun District is the only area in Beijing that is not subject to GDP assessment. Forest coverage and water quality are the only dimensions of performance measurement. The mountain area in Miyun area accounts for 79.5% of the total area of the region, and the forest coverage rate accounts for 82%. There are 14 rivers with a history of 100 years in the region, the Chaobai River runs through 46 ecological small rivers and 4 medium-sized reservoirs or more. Formed its own unique climate and landscape environment.
