Indian app developers are taking back the local market that China has taken away.
Editor’s note: This article comes from “ Interface Technology “, Reporter | Lu Keyan .
Image source: Unsplash
Recently, a report released by the mobile attribution and marketing analysis platform Appsflyer shows that in the second and third quarter of 2019, among the top 200 apps of the Indian version of Google Play Store and App Store, 41% of apps are from local developers in India, up from 38% last year. Data from another research company, App Annie, confirm this claim.
The report states that the decrease in China ’s app share has led to an increase in local app share, and the market share of Chinese apps in India has dropped from 43% last year to 38% this year. Chinese and Indian apps together account for four-fifths of the list.
Last year, 44 of the top 100 Android apps in India came from Chinese companies, including TikTok, UC Browser, NewsDog (Tencent’s Indian version of “Toutiao” today) and so on.
But the market has become a little different this year. The report states that India ’s domestic applications have expanded their dominance in the areas of apps such as catering, shopping, and travel, while their share in games, news and other fields has returned to the first place, squeezing Chinese app shares to second place.
However, several Chinese apps still maintain absolute advantages. In the field of games, Chinese games such as “Clash of Kings” continue to dominate India, with the overall share increasing to 20%. In the fields of news and entertainment, TikTok has a 59% market share, an increase of 36% over last year.
Facing the Indian market with 450 million smartphone users, global mobile Internet companies will not let it go easily.
Many Chinese companies, such as Xiaomi and Byte Beat, see India as one of their largest markets. For example, the TikTok app has accumulated more than 200 million users in India. Xiaomi is launching a series of new user services in India, including this monthXiaomi Credit, a personal loan service launched earlier, provides users with loans ranging from Rs 5,000 (US $ 70) to Rs 100,000 (US $ 1,400).