In 3 days, a small update of WeChat swiped the screen at least 3 times: the comment area of the circle of friends supports emoticons, the function has become an A / B test (some users cannot use it), and it is officially closed.
People who have not had the time to show their talents can not help but sigh, expressing strong condemnation of WeChat’s large-scale powdery behavior, and there have been a lot of interpretations of WeChat on the Internet.
This is not so much a manifestation of WeChat’s powerful influence, but rather we are deeply in love with emoticons. As early as when the chat program only supports plain text, people have spelled out the originator of expression packs such as ???? and: D according to local conditions. It can be seen that humans have been obsessed with expressions for decades.
We can’t help asking: a small picture-often with slag quality, what magic is there?
I’m flat, I’m scumming, but I’m a good expression
If you want to select the newest feature of WeChat, “Release the limit of custom emoticons” will definitely be on the list. This is an interesting phenomenon. There are so many exquisite emoticons in the WeChat Emoticon Store, and they do n’t take up Define the number of expressions, but the most frequently appearing in group chat must be high-quality images, do not know where to come out, and turned a few hands. why? Is the emoji store’s emoji not good enough?
Conclusion: Yes.
The emoticons in the emoticon store are mainly original (although you can see the shadows of many familiar IP images and a lot of similar images in the popular emoticons). It looks cute and lovely, but the strange image is difficult to resonate with the user. The skins are the same, the interesting souls are chosen from all corners, and they are also lovely. Why don’t I choose Jerry who is cute and stubborn?
In addition, such things as Meng cannot be sold casually, so the emoticons that have been focusing on selling Meng for 20 years are mostly only applicable to couples and family members. The applicable scenarios limit the spread of such expressions.
When it comes to the number of frames and the types of expressions, the expression store has only been hanged by custom expressions. As for the expression packs produced by major brands for marketing purposes, most of them fall into the self-heavy mode. Apart from advertising free for the brand, I can’t think of a use case.
“The brand’s own things are not intended for consumers, only part of VI.” The head of a company’s brand department broke the truth in a word, okay, bother.
In addition, the rise of short videos represented by Douyin has also contributed a lot of 沙雕 emoticon pack materials to the majority of web pages. Even people who do n’t play Douyin will not be guaranteed to meet online. “Strawberry jam”, “Luo Xi” and other net red expressions from Douyin, which to some extent also occupied the living space of the expression store.
Of course, it doesn’t mean that there aren’t any works in the Emoji store. You may have seen this little blue man in the chat. Its success depends not on selling cute but simple and cheap.
Yes, this kind of irritating and funny expression can be called social jealousy.
When 10,000 alpacas in their hearts are rushing, they send a “caring eye for the mentally handicapped”, which not only makes the other party aware that their IQ is offline, but also does not let the friendshipThe ship overturned; using a cheap blue man to pinch his face to express anger and avoid the ambiguity of “putting a small punch on your chest”.
It’s a good thing to express your emotions without involving others.
About WeChat’s approach to closing the circle of friends ’emoticons, some people think that it is Yishui’s slag-quality expression in the comment area, which greatly affects the look and feel, which also reveals another feature of popular emoticons.
A successful expression often has poor picture quality for a number of reasons. One is that the original material itself is not high quality. For example, the popular clips are currently taken from “Huan Zhu Ge Ge”, “Love in Deep Rain”, ” The expressions of ancient TV series and cartoons such as Pokémon, and for the sake of dissemination, the picture quality was also compressed during the production process. When it was disseminated on social media, its picture quality was further worn during uploading and downloading again and again. The unique age of the popular expressions, in the words of Sogou input method, “fuzzy, is an imprint of an emoticon package on social networks.”
In this way, there is no necessary connection between slag quality and popular expressions, but the magical thing is that I do n’t know whether slag quality has captured the mind of the user or whether it has high mystery. Anyway, everyone I just felt that it was more pleasing to the eye, so I was able to express my feelings, so I started to make the high-definition expression packs old and degrade the picture quality. The expressions that were too clear gave people a sense of rigidity and ungroundedness.
Era is advancing, and expression packs are ancient.
Although the popularity of slag-quality expressions is not necessarily due to the so-called sense of age, the ancient age of expression packs is a trend that is visible to the naked eye. The most typical one is the Jenny Turtle. The cartoon characters in “” suddenly turned into the emoticon gallery of contemporary young people this year.
Catch up with the rise of 憨憨 culture, sit on the Pokémon big IP fan base, and add a cute expression that can be adorable and stay happy, it’s up to you (small wisdom tone)-Jenny Turtle!
Of course, Jenny Turtle is just a new representative of the ancient film and television dramas. Little Swallows, Rong Hong, Bai Zhantang, Aunt Xue, Tom and Jerry’s childhood memories or the shadow packs of their childhood shadow characters are still enduring. .
If you look closely at these expressions, you can always smell a bit of cheap or poisonous tongue or sand sculpture, and then you will smile. In contrast, the exquisite expressions produced by the professional expression team may have less resonance.
Human sorrow and happiness are not connected, but the love for expression packs is fine. Foreigners also like to create various expression packs called “meme”. Although the style of painting is different from us, their expressions are different. Bags generally use screenshots or clips of film and television works as materials. It may be that there are fewer soul painters, but the breath of sand sculptures is no other country.
Due to cultural differences, the domestic acceptance of meme is not very high. The most used article is probably the public account article, but there are also a few emoji packages, such as the magic of professional wrestler D’Angelo Dinero. The expressions, black question mark series, etc. are all evergreen trees in the world of Chinese and foreign expression packs, such as “spicy eyes”, “handshake”, “former me / present me” can also be used for foreign purposes.
Summary
Emoticons have a high sense of existence in today’s online world, and have also triggered the feeling that “modern people don’t speak well” and “loss of speech ability”I am even anxious. If I say, this kind of worry is unnecessary, because after a long time in the world of emoticons, you will not be able to freely bring up the lines of emoticons, similar to “Salute”, “Weak and weak “Helpless, pitiful” and other words came out, um, there is a taste, not right, there is a picture. Who says that the ability to express has decreased?
For people who are not good at expressing emotions, the exaggerated expression package may convey the heart more accurately than the text. It is really a deadly savior. For example, I have spent such a long time explaining the expression package. Dedication, its practical picture can be summarized:
More than two years ago, I was at ” It’s time to talk about the status of emoticons “ summarized the three major characteristics of contemporary popular emoticons are” cheesy, dirty, cute “, these days I watched the circle of friends map After the competition, I suddenly discovered that after a few years, the aesthetics of the expression pack world had changed. Everyone’s love for the base culture became deeper and ran on the road of sand sculpture. Dirty expression? Sorry, I have a child.
