In 2019, the venture capital industry is cold, but the large consumer sector is still flourishing.
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The best era of new consumer entrepreneurship is here, but I want to be big enough to take these three points into consideration
In 2019, the venture capital industry is cold, but the large consumer sector is still flourishing. Recently, the consumer industry in 2019 has been reviewed from three dimensions: new brand, new channel and new crowd. We have compiled the core points of the article for you.
In 2019, the consumer industry has ushered in a big explosion. On the brand side, the “Perfect Diary” is valued at over $ 1 billion, and other brands such as “Yuanzhang Forest” are also growing rapidly. On the channel side, the “live broadcast” form has entered the shopping field from pure content consumption, which has triggered the demand for e-commerce shopping. On the crowd side, the revival of the national tide, the rise of tide play, and unicorns on the niche platform (such as the sneaker trading platform “Poison” App).
I believe that the domestic consumer industry is in a new cycle that can produce the largest brands in the shortest time. Brands emerging in the new cycle have two characteristics in common: …
Editor’s comment: China has the world’s largest consumer market and the most complete production and supply chain, and the market demand and commercial infrastructure surrounding consumption are at …
This article comes from the paid section “Daily Business Collection”-December 27 Day
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