The milk tea industry shattered the rich dreams of thousands of entrepreneurs.
Editor’s note: This article comes from WeChat public account “
Unexpectedly, Wahaha also quietly entered the milk tea market.
On December 27, a “Wahaha Natural Nutrition Natural Good Tea Cooperation Manual” on Wahaha’s offline tea shop will be circulated on the Internet. According to the interface report, Wahaha has officially launched the project’s investment promotion in December.
It is reported that the project will be operated by Guangzhou Wahaha Health Beverage Co., Ltd. The eyes of the investment community found that the company was established on October 29 this year, and the legal person subscribed for Zong Qinghou’s Wahaha Commercial Co., Ltd., which has a subscription of 500,000, accounting for 25% of the shares; another company was established in June this year. Guangdong Guanhua Health Industry Co., Ltd. invested 1.5 million to hold 75% of the shares.
So, how much does it cost to open a Wahaha tea shop? The “Cooperation Manual” states that the cost of joining the Wahaha tea shop is 280,000 yuan, including store evaluation, store design, store decoration, equipment output, and technical training. The brand is targeting the mainstream female consumer group of tea drinkers aged 16-35, and the price range of single products is 10-30 yuan / cup.
Wahaha’s entry is a microcosm of the hot tea market. This year, brands such as Hi Tea, Nai Snow Tea, Antler Lane, Tea Beauty, and Answer Tea expanded. More than 23,000 new milk tea companies were added nationwide, but the life of milk tea shops was not good. Guo Wei (pseudonym), an owner of a franchise store in Antlers Lane, Beijing, frankly told the investment community, “We are ready to withdraw from the store. The business is not easy to do. “