No one will doubt Dong Mingzhu’s ability to make topics and golden sentences. Her sharp and straightforward words are also the biggest expectations of Dong Mingzhu for each appearance.
On December 28, the “Let the World Fall in Love with China Summit Forum” was held at Gree Electric’s Zhuhai headquarters. Dong Mingzhu responded to several media questions during a group interview with the media-Gree’s mixed reform process Is it smooth? What kind of collaboration will Gao Kun and Gree have in the future? Is Gree management the biggest beneficiary of this mixed reform?
During the process of the equity transfer, the time for Gree’s management to sign the agreement with Gao Ling has been delayed, and there are speculations that the negotiations between the two sides may encounter obstacles. In response, Dong Mingzhu responded that (signing the agreement) the suspension has no relationship with management and “any negotiation cannot be smooth.”
In addition, Gree’s business restructuring has also become an important point of view: Gree wants to use air conditioning as an entrance, cut into the fiery smart home market, and continue to fight with new and old rivals such as Xiaomi, Baidu, Huawei, and Midea.
Gree + Gao 瓴, the direction of cooperation is still unknown
She has never mentioned Gao Ye directly. When asked what kind of collaboration with Gree Electric Management will take place after Gao Ye becomes the master, she said that at least she has not seen (synergy).
Dong Mingzhu believes that Gree’s development for so many years did not allow Gree Electric to grow because of the decision of a certain shareholder, but the entire management team was able to achieve development. Therefore, she believes that Gree’s mixed reform should not only be understood as “state-owned assets exit”, but local SASAC transfer of shares, which can make listed companies become truly public companies.
She also said that it is not that the introduction of capital can solve the problem of corporate development, and she laughed, “Then we have so much capital this year, it has been thundered,” Dong Mingzhu added, “It is not a capital To support the development of the enterprise, but the innovation culture of the enterprise supports the development of the enterprise. “
When the news of the mixed reform was announced, some media and industry people believed that Gree’s management was the biggest winner of the mixed reform. Not only did it receive equity incentives, but also through Gree’s management as an entity’s equity investment The company’s shareholding in Fang Zhuhai Mingjun has partial decision-making power.
For this view, Dong Mingzhu said, “I don’t know from what angle the so-called maximum benefit side is considered. Gree’s management team is a particularly pure team. For so many years, it has never been a stake. Gree Electric is bigger and stronger and has no other ideas. “
After the mixed reform was completed, Dong Mingzhu said that Gree will not change in the following three aspects, that is, the integrity of the society cannot be changed, the cultivation of employees cannot be changed, and the legitimate rights and interests of shareholders cannot be changed.
Among them, Dong Mingzhu values the integrity of an enterprise. She also used Taikang Life’s Chen Dongsheng as an example in the forum that day. She met Taikang Life’s chairman Chen Dongsheng at the event a while ago. The other person joked, “You who sell air conditioners will sell more than me who sell insurance. “Dong Mingzhu also gave back a joke:” Because I talk about integrity, you don’t talk about integrity in selling insurance. “
How does Gree’s smart home work?
After the major changes in equity level, the focus of Gree’s year-end summit forum is on re-planning at the business and product level.
Gree released the new strategy of “Internet of Everything, One Response to One Hundred Responses” and new products such as air-conditioning + TV multi-function painting era 2 generation air-conditioning and Gree mobile phone 3 generation, and made adjustments to its own business sector.
Previously, Gree Electric’s business segment consisted of air conditioning, household appliances, communications and smart equipment. Now, the four major business segments of Gree Electric have been officially adjusted to “consumer fields” and “industrial fields”. According to Gree, the consumer sector covers household appliances such as air conditioners, refrigerators, washing machines and communication products, smart buildings, etc .; the industrial sector covers high-end equipment, precision molds, refrigeration equipment, motors, compressors, and other high-end equipment. .
Dong Mingzhu said that Gree started out with appliances in the consumer sector, while the industrial sector is the country ’s most important device. Without the country ’s heavy device, perfect consumer products cannot be achieved, so it must be supported by excellent technology in the industrial field.
At the meeting, Gree showed for the first time a complete set of intelligent connected appliances controlled by intelligent voice. The main entrance of Gree Smart Home is the Gree Internet of Things air conditioner. Users can operate the Gree refrigerator and washing machine in the house through the voice operation of the air conditioner., Rice cookers, smart door locks and other household appliances.
In addition to air conditioning, users can also choose to remotely control household appliances through Gree mobile phones. But Gree did not use mobile phones as the main entrance to smart homes, but instead placed this important entrance on air conditioning. This choice is somewhat different from the common practice of controlling home appliances through smart speakers, mobile phones, and so on.
In today’s smart home appliance market, Internet giants, hardware manufacturers, and home appliance manufacturers are fighting anxiously. Gree, who started as an air conditioner, wants to cut into this fiercely competitive market through his best product, and compete with new and old competitors such as Xiaomi, Baidu, Huawei, and Midea in the new arena, which sounds quite difficult. Smart home will become the key word of Gree in 2020.