Wei Lai ’s “Self-Cultivation for Electric Car Owners” sung by the owners at Nio Day. They used the lyrics of self-mockery to review various “embarrassment” that Wei Lai has encountered for more than a year. p>
“An oil tanker has to be towed for the supplementary electricity, Niuwu has invested 100 million to pick up passengers, and there have been litters on Chang’an Street …” p>
Wei Lai is a brand with many topics, and Wei Lai owners have always been an interesting group. Wei Lai, who had a “miserable” year in 2019, has lost the generous handwriting of “charter flights, high-speed trains, and hotels” in the past. This year’s Nio Day attendees have become “conceited travel”. p>
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Nevertheless, this year’s Nio Day is still popular, and it can be called the Spring Festival Gala in China’s car industry. p>
Nio Day, Weilai’s regular festival in December every year, an annual party for car owners and users, by the way, release a new car every year. p>
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Nio Day in 2017, the ES8 was officially launched. Excited Li Bin made all kinds of “speaking words” at the Cadillac Center in Beijing. For example, the classic saying “where fuel cars can go, ES8 must be able to be achieved in the future.” p>
The tree is so popular that the cows he blew at that time were “tit-for-tat” one by one, and the imperfect product power was repeatedly whipped by the media and the public. Negative incidents such as “Diesel Gate, lying on the nest on Chang’an Street, spontaneous combustion, layoffs, and unsuccessful financing” have left Weilai struggling at the bottom of public opinion for over a year. p>
With the delivery of the second production car ES6, Weilai has always chosen a low-key, and this year’s Guangzhou Auto Show chose “lost sound.” Although public opinion is ruthless, the sales of ES6 and ES8 have been strong, not only leading many new forces that have been delivered, but also on the list of luxury car single product sales. p>
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Although the sales volume is gratifying and the purchasing power of loyal fans is still huge, Weilai still faces difficult problems. Tonight Li Bin didn’t have too much rhetoric, nor did he set an ambitious goal like the stars and the sea. p>
The theme of this year’s Nio Day is Believe in Better. Getting better is the goal of Weilai’s new year. It is also something that startups must consider at this stage. To be honest, the new information announced by Weilai today does not include too many “surprises”, including new cars, but there is no doubt that Weilai is doing something right. p>
Replace ambush pen, 100-degree battery saves battery life h3>
Power exchange is Musk’s energy-saving solution that was abandoned after practice. However, he did not expect to be carried forward after being restored by Chinese company Weilai. The outside world has a lot of doubts, but it does not prevent Weilai users from chanting “True Incense”. p>
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In addition to satisfying the daily rapid energy replenishment of users, the power exchange scheme has laid a foreshadowing for vehicle upgrades. p>
When ES6 was released last year, Weilai introduced an upgrade plan for 84kWh power exchange. Old users who do not meet ES8 battery life can add money for larger batteries. This year, Weilai continues to launch 100kWh batteries. change. p>
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Like last year’s Nio Day scene, Li Bin announced that the battery upgrade plan was the most intense part of the applause. Because of the power exchange, the Weilai ES8 has the ability to evolve its battery life. “Short legs” are only temporary. In the scientific scope, “stacking batteries” is the simplest and rude way to improve battery life. p>
If you are the earliest 70-degree version of the ES8 owner, you can pay 58,000 yuan at one time or 1280 yuan per month to upgrade a 100-degree battery. If it is the original version and pay before March 31, 2019 For certain users, this price can be discounted by 40%. p>
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The cost of less than 60,000 yuan is more valuable than changing a car, but you have to wait to upgrade the battery. Li Bin said that it will not be available until the fourth quarter of 2020. p>
In order to make the charging speed faster, Weilai also further upgraded the home charging pile, providing users with a 20kW domestic DC charging pile. The speed has been greatly improved compared to the previous home AC slow charging. p>
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Abandoned ET7 sedan, EC6 on Fire substitute h3>
Because of poor financing and shy pockets, Wei Lai’s ET7 sedan exhibited at the Shanghai Auto Show this year was dead, and the project was put on hold. The protagonist of the new car tonight was replaced with an EC6, a coupe SUV. p>
I have been rumored earlier that this car is called ES6 Coupe. It may be that the car is intentionally distinguished from ES6, or that it is a good idea. Weilai eventually named it EC6. p>
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Essentially, this is a “shell changing” ES6, which is equivalent to the relationship between Mercedes GLE Coupe and GLE. Because EC6, ES6, and ES8 coexist with the platform, the launch of a new car such as EC6 will not bring much research and development costs to Weilai. We must know that the investment in a new platform is hundreds of millions. p>
EC6 is not only an expedient measure for Weilai ’s lack of food, but also a test for Weilai to hit the coupe SUV market. After all, there is a Model Y next door. p>
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EC6 and ES6 have similar measurements. The biggest difference is the slippery tail. The shape of the coupe brings an excellent wind resistance coefficient of 0.27Cd. p>
The EC6 Performance Edition uses a motor combination of 160kW front permanent magnet and 240kW rear induction. The sports version uses a 160kW dual permanent magnet motor and accelerates for 5.6 seconds per 100 kilometers. p>
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Both versions and ES6 have the same recipe and the same taste. The EC6 can also be equipped with a large 100kWh battery. The performance version can reach 615 kilometers and the sports version can reach 605 kilometers. p>
Wei Lai currently also announces the EC6 price. The mystery will not be revealed until July 2020. The good news is that it will be delivered in September. The reason why he is stuck selling points is that Li Bin’s statement is to pull the market with Model Y and see the pricing strategy of the opponent. p>
However, according to industry practice, Coupe models are generally a little more expensive than normal versions. Another big unknown left to Weilai is the market prospect of the coupe SUV. Historical sales tell us that Coupe is a difficult segment to sell. p>
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Chinese consumers generally prefer the latter in terms of appearance and practicality. In addition, Coupe has always been expensive, cost-effective is not dominant. However, no one can figure out how to build a new car. Whether the EC6 can be sold well depends on the difference between it and the ES6. If the two are at the same price, many young people may take the “face value” first. p>
The new ES8 is launched, with more refined battery life and more expensive sales h3>
The birth of ES6 has dealt a big blow to the big brother ES8. The configuration is much the same as the platform. The relatively better price has made many ES8 intent owners who are not sensitive to space flow to the ES6 camp. p>
Except for the pair of “Long Langyi and North Polaris”, it’s always a taboo in the industry to compete with brand products. How to ensure the competitiveness of ES8 is a topic facing Weilai. At present, there seems to be no good way except to change the model. p>
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As a mass-produced car, the ES8 should not just be the founder of the brand. For Weilai, who has no money in his pocket, ES8 needs to take the responsibility of selling cars to make money. p>
Since ES8 is to be distinguished from ES6, the remodeled ES8 needs to give enough sincerity to give consumers the urge to “buy new.” p>
I wo n’t go into details about the changes in appearance. The main reason is to add the “South Pole Star Blue” color scheme, the front face X-BAR is sharper, the tail is also equipped with a high-end brake light up to 924 mm, and the mobile type is also used. Turning lights, charging port also moved some hands and feet. p>
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It is interesting that the modified ES8 has a “shrinkage” in terms of motors. The ES6 powertrain is replaced, so the acceleration performance is discounted compared to the old model. The acceleration of 100 kilometers is 4.9 seconds. The old model looks like 4.4 seconds. p>
Maybe Weilai also realized that the explosion performance of the old ES8 is a bit aggressive, and the extreme acceleration ability has dragged down the battery life. The ES6 motor combination may be the best solution that takes into account both performance and battery life. p>
Combined with a 100kWh battery, the modified ES8 can reach 580 kilometers, which is already remarkable for such a large car. p>
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So compared with the decline of the motor’s book parameters, I think this is a major upgrade of the ES8, and the new car has become more pragmatic. p>
The new ES8 is also equipped with an NFC card key similar to the Model 3, which can be unlocked by touching the door sensor. The car also uses a 9.8-inch ultra-narrow-edge digital instrument panel and a 11.3-inch high-definition multi-touch central control screen. NOMI also replaced the AMOLED full-round screen. p>
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The new car can also be equipped with Nappa leather and ultra-velvet ceiling, intelligent fragrance system, etc. Many places are closer to the advanced configuration of ES6. p>
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The new ES8 is still available in six and seven-seater models, starting at RMB 468,800 before subsidies. In addition, there are signature models with eight major packages. The starting price before subsidy is RMB 558,800, which is a bit more expensive than the old model. p>
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These are all the highlights of this year ’s Nio Day. There are not many surprises, and some regrets have been left, such as the progress of driver assistance. In general, Weilai is gradually making up for some of the previous deficiencies to meet the upcoming 2020 with a better look. p>
The new year may be harder, but Weilai is getting better, regardless of this new car companyWhat is the way forward for the company? All we can do is look at it rationally. p>
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