“Youth road, youth all the way.”
2019 is a year in which youth groups have been widely interpreted and defined. “I’m too south”, “Che Li Zi Li”, “Buy it” and other popular words and endless youth illustrated books , Reflecting the anxiety and desire, loss and possession of this youth group. But for this youth, “majority” is increasingly unable to represent groups, and fresher perspectives and more diversified lifestyles are interweaving different definitions of youth.
On December 28, Joy City in Chaoyang launched the “Youth Rover Convention”, which brought together more than 20 co-creation partners to give a custom for this youth.
All-day thought collision, custom youth
The Youth Wanderers Conference is sponsored by Joy City of Chaoyang. It is the second time this year. Li Rui, general manager of Chaoyang Joy City, said during the first “Qingman” that “youth culture” will be the most important label of Chaoyang Joy City, and it is also an induction of what they have been doing. In May 2019, Joy City Chaoyang released a new brand proposition, “Youth Road, Youth on the Road.” It is clear that the Youth Road in the geographical sense will be built into a “Youth” road in the true sense.
The conference was set up on Xiaodao, a joint venture between Joy City of Chaoyang and Gao Xiaosong. The whole day was divided into three scenes for different youth groups.
In the morning ’s “Young Species Research Institute”, through stand-up comedy, paragraphs, and short videos, etc., brings some atypical and inspiring perspectives and reflections. Curious, loving, exploring redefines youth. At the “Youth Intelligent Manufacturing Experience” in the afternoon, Chaoyang Joy City, together with industry partners like Sansheng, Anaya, and Modern Sky, who are also concerned about youth culture, capture the rapidly evolving youth The trajectory of species, exploring the infinite possibilities of youth culture and business innovation.
Online, Joy City Chaoyang will interface with interface news, keep, yoho! The platform and the youth discussed 7 issues including “996”, financial freedom, and business routines together, and collected more than 200,000 youth opinions. The “Bill Report” over 4 meters has been adjusted through 9 different themes