This article is from WeChat public account: Tsinghua University Fresh Times (ID: qingxintimes), < span class = "text-remarks"> author: Caowang Qi, head Figure source: Figure worm
$ 99. This money will allow Chen Jiajia, who just graduated from high school, to watch 2 movies, order 4 takeaways, and drink 8 cups of milk tea. But in the 18-year-old summer vacation, she chose to use the money to become a part-time agent in the circle of friends, starting her sideline career of selling goods in the circle of friends for overseas purchasing.
This part-time job only has three steps: purchase from the purchasing department, advertise the product in the circle of friends, and solicit customers. You don’t need to work as hard as purchasing, you can earn the difference, plus many of the little sisters around you have already been involved in purchasing, Jia Jia has long felt itchy. The last time she joked with her little sister was the phrase “Auntie, I don’t want to work hard” on the Internet. Although it was just a joke, it made the sisters take it for granted.
“Well, who doesn’t want to be a ‘rich woman’?”
The story of the rich woman, like other storms of this era, always coincides with certain emotions of young people. In the brainwashing words of the shopping circle, the word is always a hit, no matter whether it is praise or ideal-you are still hesitating that others have become rich women. The thirst for money is naked, straightforward, and vulgar, but it seems to have an irresistible seductive power, mixed with lipstick, bags, perfume, and powdery breath, all of a sudden the magic of magic in the girl’s heart … not to mention, “Agent The fee is only 99 yuan, selling a few macs will cost you back, you can’t lose it. ”
According to incomplete statistics, there were about 48.9 million overseas purchasing users in 2018, an annual increase of 135%. Purchasing agents are looking for college students as domestic agents to expand consumer groups. Those college students who want to replicate the successful purchasing model but are unable to go abroad in the short term also seek agency opportunities. Their youthful vitality, keeping up with the trend of the times, and most importantly: because they are young and naive. Regardless of the road ahead, whether it is light and smooth, or a gray dark tide.
Humanistic business, face rivers and lakes
In the Mid-Autumn Festival in 2019, Jiajia didn’t go home or travel with friends. She got a phone call at the end of the evening. A boy miraculouslyAppearing downstairs in the dormitory, she took out a Swarovski “pink swan” necklace and stuffed her a moon cake and a full red envelope.
This boy is not a boyfriend, but Nan brother, a purchasing agent who brings Jiajia into the business.
Nange’s biggest feature is “being a human”. In the eyes of Jiajia and several other girl agents, he is young, willing to spend money, has a wide range of skills, and has a great ability. Nan Ge is very good to every fledgling girl, even if he has not been able to expand his business at first.
Jiajia has received many similar surprises in the past year. Later, she knew that Nan brother ran a gift for each girl agent herself. A necklace had a minimum price of 400 yuan. Even if it was just to buy favors, a Mid-Autumn Festival spent at least a few thousand yuan. “He’s so good,” Jia Jia couldn’t help sighing. “It’s not unreasonable to be so popular.”
The relationship between purchasing and agents is delicate, and the relationship between agents and customers is more delicate. Unlike the three physical stores that shop around, and the Taobao store that clearly lists the price, all Jiajia want to do is to weigh the interests and human business. The customer’s hesitation is usually like a rope walking between “buying face” and “buying things”. With a little carelessness, their eyes will turn to “OMG” with the anchor or the price is more attractive. Colleagues.
“Maybe you need to set an atmosphere first,” Jia Jia said.
In the era of traffic, major media have already become the stage for micro-businesses and purchasing agents. With a dozen lights of capital, any platform can forget its original purpose, and instead set the “atmosphere” to a pure flame. The big fanfare has become low-level, replaced by the pervasive “soft and wide”. Every piece of knowing answer with tears of affection, every beautiful and quiet Douban essay may be woven into the fascinating “product experience” in it, and “please link” and “recommend” Echoes.
In addition to “soft implants”, there are also technical pens. Jiajia showed me her WeChat friends, a total of 4,489 people, many of which have nicknames such as “global purchase” and “Han Dynasty” and other prefixes. She said that this is a “one-click pop-up” program that is specifically bought by Weishang, which can split thousands of potential customers in a circle of friends in ten minutes without the other party passing. Do these people know they have been added as friends? I found the quotient of Allison. After the experiment, it was found that some of the friends who were forcibly added through this program were some purchasing agents and agents who also used “one-click pop powder”, and some were social people, but their WeChat also had advertising marketing.
Jia Jia also introduced me to a girl who is also acting as an agent for South Brother, Shen Yuanyuan. Yuan Yuan’S circle of friends looks much more lively than the average person. In addition to the assortment of product pictures and videos, there are countless transfer records and chat screenshots-“Thanks for the trust of the babies, your choice is the motivation for my work!” “I was tired today, but I received a little fairy Everything is worth the transfer Goods! “…
Jia Jia said that most of these ten transfers a day, as well as warm and inspirational interaction and gratitude, are actually self-talking. “How can an ordinary college student agent charge so much a day?”
Search for “chat screenshot generator” on Baidu. Dialogues, transfer records, red envelopes, and balances are all available. It is a marketing tool for countless young people.
However, it’s not easy to open up the defense of strangers no matter what you do. In more than 300 days, only more than a dozen of Jiajia’s more than 100 transactions have been made with people you don’t know. “It’s more trustworthy for acquaintances, and it’s easy to find if you receive a problem. However, even if acquaintances have ideas, they are embarrassed to come to me.”
The cover of Jiajia’s circle of friends is written with the four characters “Ask for price”. As for how much money to sell, there are no rules, or “seeing people and dishes” is the rules. It is tacit understanding in the industry to “kill” the acquaintances who have the conditions, and “xiaozai” to strangers in the outside world. I asked her about the price of a big liquid foundation, but she did not place an order. She smiled and said, “You do n’t buy it like this, you are usually hacked.”
A rich game or a civilian carnival?
Like other industries, there are unknown pyramid bases and high-profile stars among college student agents.
Yuanyuan’s voice is soft and soft, not as enthusiastic as her circle of friends who have beaten chicken