Provide home cat feeding and dog walking service.
According to the latest test data from Frost & Sullivan, the number of pet-raising families in China in 2013 was nearly 70 million, and in 2018 it reached nearly 10 million. In five years, the number of pet-raising families in China increased by 43.9% year-on-year. The proportion of pet-raising households per 10,000 in China also increased from 16% in 2013 to 22%.
With the increase in the number of pets and the consumption power of pet owners, China’s pet market will further develop. It is expected that by 2023, the size of China’s pet market will reach nearly 470 billion yuan. With the post-90s, post-00s and even post-10s major consumer groups joining the market, the lone generation of family planning will create a trillion market.
It is against this background of the market that “there are pets at home” came into being. At Home With Pets is committed to becoming a personal pet steward for each family, minimizing the energy and time consumed by parents in the process of pet raising. The company gives parents solutions while cultivating pet scenes, and assists parents in making choices and decisions about pet life and services.
The main needs in the process of raising pets
In the early days of “Have Pets at Home,” the entry point was Home-feeding cats and home-walking dogs , which accurately cut into Graceful users (Treat pets as family members and Spend more than 1K per month on pet owners) and build trust relationships to solve the problem of users leaving home or other energy-intensive pet issues. At present, cat feeding and dog walking services are dispatched. There is no need to screen service personnel, which reduces the user’s selection cost.
In order to ensure the quality of service, there is a daily order limit for service staff, with a maximum of 6 orders per person per day, and encourage more patience and professionalism for each pet. Before the report, Youyou’s home service area has covered the Beijing Sixth Ring Road area .
“There are pets at home”The selection of service personnel has more than one year of pet raising experience, and has passed the background audit and training of the company.
At present, except for the three founders, there are pets at home. The on-site service staff are all part-time. The service staff can set part-time service hours according to their own conditions. The time is generally working week evenings, weekends and holidays. The application of service staff mainly comes from pet friends in the circle of friends, and the Douban group and the applet personal page apply for 3 channels.
In the process of on-site service, the service staff must uniformly dress, equip with corresponding materials, carry a recorder, feedback the status of pets to parents at any time, communicate in a timely manner, and actively make service adjustments. Up to now, more than 90% of home users use password locks. Service personnel obtain temporary passwords from users before entering, which is safe and convenient. The physical key requires the user to communicate with the platform in advance and hand it over to the platform by mail. The platform delivers the key to the service personnel before the on-site service. After the service is completed, the platform returns the mail to the user.
You pets at home advocate the arrangement of camera monitoring equipment when users leave home, which can observe the situation of pets and on-site service personnel at any time, with peace of mind and convenience. For households without monitoring equipment, Youyou also provides monitoring rental services at home. The company purchases Xiaomi cameras uniformly. The rental price is 15 yuan / day. After renting a camera, users can Connect your mobile phone by yourself and monitor the room situation with your mobile phone at any time. The addition of monitoring rental services is also to alleviate users’ concerns and concerns about pet safety and property safety, and the cost is relatively low.
On December 11th, 2019, you pets went online at home, and can provide appointments for cat feeding and dog walking services.
You pet home applet
Facing the huge size of the Chinese pet market, why did you have a pet at home?
The person in charge of the company said that pet food and pet medical are currently driven by capital, leaving little opportunity for junior entrepreneurs, and pet offline beautyRongdian’s investment is too large and it is difficult to form a scale effect in a short time. Therefore, it has not found a good market entry point and closed-loop business model in the early stage. The establishment of “You Pets at Home” originated from the founder’s experience of leasing the warehouse to a client who engaged in pet foster care, allowing him to see the market benefits of large-scale pet foster care.
“Pet-at-home” learned the actual needs of cats in the preliminary market survey of pet fostering, that is, cats are more sensitive to unfamiliar environments. Parents generally choose to buy home-feeding pets when they travel home Service. This allows the company to find the best entry point for the pet industry at this stage, starting from home feeding and cutting into the favored user group, with relatively small investment and gaining the trust of the most valuable users.
The person in charge of the company said that cat feeding and dog walking services are currently the channels for “giving pets at home” to accumulate favored users. In the future, will connect more pet life and service scenarios to provide parents with pet life and services Decision . At present, “Pet Home” has planned four scenarios of pet acquisition, pet breeding, pet medical and pet service. The door-to-door cat feeding and dog walking services have solved a “painful but non-high frequency” service pain point for parents.
At present, many pet service platforms are launching services in Beijing, presenting a mixed situation in the market. PidanCare relies on e-commerce start-up advantages, has an innate user base and financial strength, but due to excessive orders received during the Spring Festival 2019, the service is thundering, and the service is currently offline. Both the Jupiter Cat and Wang Wang Dog Walker platforms started in Shanghai. Currently, the service has covered many cities. In addition to home-feeding pets, there are services such as e-commerce and pet travel.
In the early days, “pet-at-home” pet home service was only for the Beijing market. Within the designated service area, the number and professionalism of serviceable personnel were improved. The launch of the applet makes it easier for users to make service purchases and order management.