The title picture comes from: Visual China
This year, you have escaped the affiliate scam and loan financing trap, but you may not have escaped the fitness and training institutions … the path you have traveled the most may be the routine of others.
In recent years, there has been a mixed phenomenon in the fitness and training industries, with uneven quality and obvious profit-seeking behaviors in some institutions. Either for expansion needs or for arbitrage purposes, some institutions “grow money out of the net”, blindly open stores and over-expand, causing operational risks; some organizations also maliciously withdraw liquidity and divert operating funds Use, causing institutions to fall into financial crisis to varying degrees …
As a result, news about fitness and training institutions “runs out” or “closes down” frequently due to funding issues, but there may not be scammers behind it.
Take the gym as an example, even if the operator has a pure heart, it cannot meet the users’ increasingly higher aesthetic taste and the increasingly high experience requirements. All these require the operator to increase the initial investment, strive to be exquisite in decoration, and strive to complete the facilities, the staff must be female and handsome, and the investment recovery cycle is too long. Therefore, the appropriation of prepayment becomes an inevitable choice. From another perspective, in addition to those malicious scams, many running bosses are victims of “consumption upgrade”.
Changes in the business competition situation have also pushed operators to run blindfolded. When small and beautiful are no longer mainstream, or even trusted by consumers, when city-wide chains and even cross-regional services become the core advantages valued by migratory birds, when capital increasingly favors chain institutions, when the brand effect of chain institutions is amplified Seeking big, fast, and fast chains have become the consistent pursuit of all business forms. Expansion funds have become the most core competitive element. Prepayment provides operators with the most convenient expansion funds.
Finally, there is essentially no difference between the running path of the training fitness industry and the running path of other industries. Even if there is no prepayment by the user, there will be payable by the supplier, which is similar.
I don’t want to defend the operators of the road. Once they run, they are not worthy of sympathy. But those who are still struggling, entrepreneurs who are about to join these industries, and consumers need to think carefully: who is pretending to be prepaid!