A game of interest involving multiple parties.
Quick hands, Ali, fight a lot, each with their own thoughts.
Recently, according to billion state power reports, Quick Shop can no longer add Taobao products, the latter link has been removed. In response, Taobao responded today that it has always maintained an open and cooperative attitude towards all partners. Content e-commerce needs a rich, diverse, transparent and efficient business ecosystem and a mature and complete platform governance system to support healthy development. “We are willing to cooperate with more platforms to jointly promote the healthy development of the industry.”
Before that, the fast hand said that the Taobao products could not be added this time because the system was upgraded and could not be reviewed for the time being. Please be patient.
Checking the Kuaishou store found that there is still no Taobao link. According to Yibang Power, in October of this year, all the links of Pinduoduo were also removed, and the two sides stopped all cooperation. In this regard, Pinduoduo said it would not comment.
In June 2018, the “Quick Hand Shop” went online; in December of the same year, Quick Hand announced access Taobao and Tmall third-party e-commerce platforms; in June 2019, Quick Hand Shop The store has successively connected to Pinduoduo and JD. At that time, the relevant person in charge said that “the introduction of two new platforms is to increase the choice of trading platforms for users when shopping.”
It is not a common phenomenon to gather the fiercely killed Ali, Jingdong and Pinduoduo on the same platform. Kuaishou does not have a preference for any platform, but pays more attention to balance. In this contention of interests, Quick Hands and e-commerce platforms have their own thoughts.
In terms of its attitude towards the partner company, Kuaishou has always refrained from transmitting the “stop team” signal to the outside world. Previously, According to “ LatePost “The news said that Kuaishou will complete the last round of financing before the IPO. Tencent invested about 2 billion U.S. dollars and will hold a 20% share in Kuaishou. Ali’s Yunfeng Fund also participated in the second round of financing, but it was a small investment. Whether it is balanced or swaying, fast players strive to reserve the space for multi-party cooperation and dialogue.
Although Kuaishou has opened his own traffic to Ali and Pinduoduo, he can also cultivate his own user habits and access e-commerce genes for himself.
Improve the magic chopsticks star selection and quick shop, strengthen the group chatTo crack down on private transactions, Kushou has been optimizing the user’s e-commerce experience since this year. Regardless of whether it is pre-consulting or ordering later, Kuaishou allows transactions to be completed within the platform as much as possible, forming a closed loop of transactions. Even without access to e-commerce platforms such as Taobao and Pinduoduo, Kuaishou also has its own supply chain system.
During November 11th this year, Kuaishou held its own “source and good goods” shopping festival. Behind this, Kuaishou already has a savvy Self-built live broadcasting base, and Origin of origin, industry belt sellers to establish contacts … Kuaishou has always left room for self-built e-commerce.
Although Taobao has cooperated with fast players, it also bet on Douyin. The industry has been circulating that Taobao and Douyin have signed a 7 billion year box. Quick hands use Taodu to check and balance Taobao, Taobao is also using vibrato to check and balance fast hands. Taobao official data shows that 30% of the head online shop’s traffic has come from vibrato. Looking for external traffic and supporting e-commerce anchors, Taobao has never been lazy.