In recent years, many hot words have been born around “traffic and e-commerce”, such as live e-commerce and private domain traffic, which are hot this year.
Text | Daily Business Picks
Feng Rui Capital Li Feng: How to judge the value of a commercial buzzword?
In recent years, many hot words have been born around “traffic and e-commerce”, such as live e-commerce and private domain traffic that have been hot this year. In Feng Rui Capital’s founding partner Li Feng, behind these hot words is traffic anxiety. Li Feng published an article on WeChat public account “Fengrui Capital”, sharing his views on the traffic opportunities brought by hot words.
First, Li Feng said that the unified law behind traffic is the transfer of user time allocation. When the user’s time allocation shifts significantly, the transfer target has a traffic bonus. For example, in the past few years, users may have spent a lot of time on Weibo, then transferred to the circle of friends, public accounts, and then short videos that have risen in the past two years. When researching the traffic dividend, in addition to paying attention to the shift of user time allocation, we must also pay attention to the commercialization of new media platforms. For example, after a certain type of traffic has developed into a bottleneck period, the goods and services that are most suitable for this type of media will have a chance to be realized. .
Although hot words will bring traffic opportunities and generate new value, the value space of each hot word is different. How to judge the value of a commercial buzzword? Li Feng takes online celebrity e-commerce as an example. Internet celebrity e-commerce has risen around 2014. In the early days, head online celebrities such as Zhang Dayi mainly bought their own brands. Today, Li Jiaqi and Wei Ya are more to help users discover good things and new brands. . But …
Editor’s comment: Just as Paypal co-founder Peter Thiel said, we need to be alert to hot words, because hot words … blockquote>
This article comes from the paid section “Daily Business Collection”-December 31 Day
In-depth information + editor-in-chief reviews, saving time and worry Efficient reading
[Limited time limit egg] Poke this subscription and save 10 yuan >>
Purchased users poke here to view the full content or listen to the full audio> < / h3>
