In a recent article on “Vivo’s Five Years in India: From Selling Mobile Phones in India to Building Mobile Phones Here”, we wrote: “Time is the enemy and a friend. The catalyst for turning the enemy into a friend is patient”.
This sentence is that vivo was willing to race against time when it opened up its market in India. In five years, it has grown into the top three smartphone brands in this market, and has also cultivated 70,000 offline sales outlets. The speed of 40,000 related employees and tens of thousands of production line workers cannot be overstated. At the same time, it is also willing to give time to patience, do in-depth localization construction here, invest heavily in building factories, and gain a foothold in the world’s second largest smartphone market.
After watching many concert-style New Year’s Eve parties, I chose a different way to celebrate New Year’s Eve: Knowledge New Year’s Eve. Known by the Internet people because of Luo Ji’s thinking, the founder of the app, Luo Zhenyu, initiated the knowledge yearbook of “Friends of Time” 5 years ago.
Friends of time, but also friends of consumers
Knowledge New Year’s Talk “Friends of Time” has been successfully held for 5 sessions from 2015 to the just-completed New Year’s Eve of 2019-2020. In this annual knowledge presentation, Luo Zhenyu will share his observations and learning experiences from the past year to provide insight into trends and future opportunities for the audience.
Since 2016, vivo has also become the only 20-year partner of “Friends of Time”. In that year, in addition to seeing Luo Zhenyu on the stage, people could frequently see the appearance of this annual model of Xplay 6.
The theme of “Friends of Time” changes every year, and the models that Vivo cooperates with each year also change.
The first star model that the two parties cooperated with is Xplay 6. As a ceiling model of acoustic and photographic capabilities in domestic mobile phones of the year, this Xplay 6 is also the flagship model of vivo. It represents the highest performance of the Xplay series and Configuration, Snapdragon 820 processor, new Sony IMX362 image sensor, UFS 2.0 flash memory, ES9038 decoding chip plus three OPA1622 op amps and 2K curved screen. These configurations can be called top in the year.
On the other hand, new technological trends are also gestating. For example, the first screen fingerprint prototype was Xplay 6. Now, the screen fingerprint recognition technology is fast becoming the standard configuration for Android mid- to high-end smartphones.
Then, vivo will be on the fast track of product design in 2018. APEX 2018 concept machines, NEX and NEX dual-screen versions come one after another. It can be said that the NEX dual-screen version has become a witness of the cooperation between the two parties, which is quite close to the water. mean. It is imaginative and recognizable enough, and it is also the flagship attribute of NEX, and its release time is close to the New Year’s speech of “Friends of Time”.
The design of the NEX series true full screen still has an important impact on the current form of smartphones, and the NEX dual-screen version of the ToF camera is a forward-looking step. The use of mobile phone cameras in the future may not be just for people and objects The next two-dimensional image is to perceive the three-dimensional world. This is the strength of the ToF camera.
Before the NEX dual-screen version, the original NEXIt is the first mass-produced camera phone with lift camera. In this clever way, for the first time, NEX has achieved a true full screen design of a whole screen on a commercial model, achieving an unprecedented screen ratio and purity. Visual perception. Then, in the past two years, mobile phones with similar designs have emerged endlessly. It can be said that NEX has shown the proper form to future mobile phones. As for the lifting camera, the digging screen or the screen camera, all are for true full screen Technology pave the way.
As for this year, vivo’s annual flagship NEX 3 is taking the lead, making its appearance in this year’s “Friends of Time” speech.
As a product that represents the product strength and brand power of Vivo for several years, NEX 3 has launched a waterfall screen externally and supports 5G internally.
Whether it is the HiFi music featured by vivo during Xplay, the first screen fingerprints introduced later, and the true full screen brought by the NEX series, in fact, they are not followed in the smart phone industry, but are unique innovations. In the NEX 3 generation, it can be said that it is a confluence of the previous technologies, and it has gone further, and it also has the concept of “future without boundaries”.
Corresponding to the screen ratio (99.7%) of the previous ancients on its hardware, it is the value of “future without boundaries”: For NEX 3, it does not follow the imperceptibility of previous mobile phones, but lays the future mobile phones in vivo’s mind. What it looks like; for NEXOf users, they believe that their own future is created by them, and they are unwilling to follow the future set by others.
Whether it is a function or a feature, in the final analysis, it is a user need.
When visiting the Indian market with the vivo Indian team, vivo Indian employees specifically mentioned the reasons for their phased success in India: insisting on exploring the needs of local Indian consumers and conducting product research and development based on the needs.
For example, Indian consumers like to play on social networks and have high requirements for selfies. Then Vivo needs to do a good job of selfies, and it must conform to Indian habits in the details of beauty optimization. For another example, Indian young people like bright colors, then Vivo India’s product designers need to work hard on the color texture and gloss.
In the past, this kind of story is not uncommon. Users want to hear high-quality music on mobile phones. Do users not want physical fingerprint recognition to occupy a large area on the front of the fuselage? Users also want to take pictures with backlight. A good full-screen phone … Almost all the technical development stories of vivo have such user needs behind them.
Suffice it to say, every year in the “Friends of Time” knowledge year-round speech, a theme that reflects trends is selected. For example, the 2018-2019 New Year’s speech is about “minor trends.” Payne proposed the word. A small number of people, outside the vision of most of us, are forming a consensus,In the way of action taken, the living situation that is entering, this is the “small trend”. People inside the trend think it’s a sea, people outside the trend think it’s just a drop of water.
Trends reflect the direction of change and the tide. To some extent, the vivo phone in “Friends of Time” also fits this “direction of the tide”. Although HiFi is not a popular demand, it is still today. Vivo’s flagship standard is a unique business card for Vivo; when the full-screen and under-screen fingerprints started, due to cost technology and engineering difficulties, it only served a few people, but now it is gradually breaking through the circle.
The theme of the New Year’s Eve speech of “Friends of Time” 2019-2020 is “basic disk”.
A company, aside from its products and its means of competition, can change at any time, you will find that there are still some basic characteristics of its capabilities. constant. This is the only thing that can be grasped in the long-term uncertainty, which is the basic disk of this company.
The same is true at the national level. The trend may be good or bad, but the basic market is difficult to change.
What changes is the product, what is the same?
Although I want to use the funny phrase “the only thing that is constant is change”, but it ’s never changed in a sense, there are many.
For example, product methodology, supply chain capabilities, R & D investment, and consumer thinking, these constant things can also be called the basic disk of the enterprise.
A lot of smart phone manufacturers can come up with excellent designs and can also do subtle marketing. However, due to the supply chain capabilities, the products were released and they couldn’t supply the goods, and eventually missed the opportunity.
In the acceleration phase of 5G, we can see that vivo is one of the few manufacturers that continuously iterates on 5G mobile phones and quickly ramps up the volume. Previously, iQOO Pro 5G allowed the first batch of 5G mobile phones to sell 4G mobile phones. Now the X30 series is massive. The spot, the reason, is that vivo has its own factory, and also jointly developed 5G SoC chips with Samsung to ensure product rhythm.
Not to mention their investment in 5G R & D. Regarding this basic disk, a set of objective facts can prove that as of 2019, vivo has submitted more than 3000 technical proposals to the 3GPP standardization organization, and has also participated in RAN1, RAN2 , RAN4 and core network standard work, led the discussion of multiple technical characteristics, and fully participated in CCSA TC5, TC9 domestic standardization organizations in the 5G terminal standardization work.
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Although I want to use the funny phrase “the only thing that is constant is change”, but it ’s never changed in a sense, there are many.
For example, product methodology, supply chain capabilities, R & D investment, and consumer thinking, these constant things can also be called the basic disk of the enterprise.
A lot of smart phone manufacturers can come up with excellent designs and can also do subtle marketing. However, due to the supply chain capabilities, the products were released and they couldn’t supply the goods, and eventually missed the opportunity.
In the acceleration phase of 5G, we can see that vivo is one of the few manufacturers that continuously iterates on 5G mobile phones and quickly ramps up the volume. Previously, iQOO Pro 5G allowed the first batch of 5G mobile phones to sell 4G mobile phones. Now the X30 series is massive. The spot, the reason, is that vivo has its own factory, and also jointly developed 5G SoC chips with Samsung to ensure product rhythm.
Not to mention their investment in 5G R & D. Regarding this basic disk, a set of objective facts can prove that as of 2019, vivo has submitted more than 3000 technical proposals to the 3GPP standardization organization, and has also participated in RAN1, RAN2 , RAN4 and core network standard work, led the discussion of multiple technical characteristics, and fully participated in CCSA TC5, TC9 domestic standardization organizations in the 5G terminal standardization work.
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